The document discusses the evolution of personalized media and the challenges it presents. It notes that as the amount of available content grows, it becomes harder for people to obtain, choose, and sort through everything. Personalization aims to help with this by filtering content based on popularity, affinity, and suggestions. However, personalization also risks people no longer being able to arbitrate for themselves or recognize content that doesn't directly resemble their interests. Moving forward, the media will need to balance highly personalized experiences with exposing people to unexpected or diverse content. It will also need to address challenges like personalization mutating audiences and the public nature of private personal data used for personalization.
Final report for the EPSRC Research Cluster, 2009. Details 'community' awareness of user-generated content, social media, location-aware social sorting and introduces construct of the Productive Consumer.
Because if you think about it, without stories, they will be no incentive or catalyst to fuel interactions between entities in a computer mediated social network.
So content, as a transactional unit, in social networks, is vital to the "purchasing" of engagement and incentivising users to follow your brand.
Presented at SocialBakers World Tour 2013, a conference organised by SocialBakers, 4 March 2013.
Image Credit of dog:
https://www.facebook.com/scavlab
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
Enterprise Applications, Analytics and Knowledge Products Positionings in Isr...Einat Shimoni
STKI's analysis of the Israeli Market: players and positionings in Enterprise Applications, Marketing Technologies, BI & Analytics, Knowledge Management, Web & eCommerce.
Final report for the EPSRC Research Cluster, 2009. Details 'community' awareness of user-generated content, social media, location-aware social sorting and introduces construct of the Productive Consumer.
Because if you think about it, without stories, they will be no incentive or catalyst to fuel interactions between entities in a computer mediated social network.
So content, as a transactional unit, in social networks, is vital to the "purchasing" of engagement and incentivising users to follow your brand.
Presented at SocialBakers World Tour 2013, a conference organised by SocialBakers, 4 March 2013.
Image Credit of dog:
https://www.facebook.com/scavlab
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
Enterprise Applications, Analytics and Knowledge Products Positionings in Isr...Einat Shimoni
STKI's analysis of the Israeli Market: players and positionings in Enterprise Applications, Marketing Technologies, BI & Analytics, Knowledge Management, Web & eCommerce.
Last year, Nurun and Walmart Canada launched the first responsively designed enterprise e-commerce website created for a large Canadian retailer. Built on a new platform with the Play Framework, Scala and Akka at its core, this foundation has proven itself in terms of flexibility, developer productivity, performance and scalability. We’ll share some of the insights we’ve gained in creating a best of breed solution that scales to Walmart’s needs—now and into the future.
Recently held in Toronto, Canada, the ACM CHI Conference on Human Factors in Computing Systems is the premier international conference of Human-Computer Interaction.
Arnel, Judith and Manna from our Toronto office recently held a Lunch & Learn to share what they learned over four very full days of talks, courses and demos, covering everything from best practices in research to robotics.
E-TAIL QA: Approach to E-commerce testing in an Agile environmentNurun
Nurun’s Toronto office recently hosted a QA Professionals meetup. The presentation was followed by an interactive and lively discussion where attendees shared their experiences, processes and best practices on related QA topics.
Speakers discussed various approaches to E-commerce testing in an agile environment, covering topics like:
- E-commerce and the role of testing in an Agile environment
- Test case management, Defect Management and documentation
- Responsive design testing
- Accessibility testing
- Web services testing etc.
Earlier this year we attended the National Retail Federation’s (NRF) Annual Convention and EXPO, also known as “Retail’s Big Show”. Held in New York City, this year’s hot topics included omni-channel retail, big data, mobile-first initiatives, point of sale (POS) innovation, and the connected store of the future.
Brick-and-Mortar vs. Online Only: How to Win the Omni-channel Battle WebinarNurun
Brian Clarey, Vice President, Client Partnerships, at Nurun’s Toronto office, was a featured speaker at the Canadian Marketing Association (CMA) webinar, “Brick-and-Mortar vs. Online Only: How to Win the Omni-channel Battle Webinar.” Presented as part of the CMA’s Retail Leadership Series, the webinar explored how retailers can create a consistent consumer experience across all retail touchpoints by adopting an omni-channel strategy.
The Future of Retail - Business Model Trend ReportNurun
Until recently, retail business models were considered one of the most invisible aspects of retail. But thanks to innovative companies like Amazon, Apple and Zara, business models are receiving considerable attention from consumers, media and retailers alike. Nurun’s report includes a thought-provoking look at six key trends, along with a series of provocative questions that will help retailers consider how they might evolve their current business model.
The Future of Retail - Marketing and Merchandising Trend ReportNurun
Nurun's Toronto office has created a Marketing and Merchandising report that offers a thought-provoking look at six key trends:
Social Product Discovery, Consideration and Evaluation
Product Placement Morphs into Content + Commerce
The Integrated Expansion of the Omni-Channel Storefront
The New Geography of Merchandising
I’ll Trade My Privacy for a $5 Coupon
Sophisticated Frugality
This is the first of five trend reports. The culmination of trend scanning and subsequent phases will inform future scenarios in our final strategic foresight report, to be released in 2013.
MUTATION - Objets et corps connectés : de la science-fiction dans nos réalité...Nurun
Annoncé comme le sujet numérique de 2013 par « The Economist », quelle impact réel les objets connectés ont-ils sur les consommateurs ? Et sur nos métiers ? Rendue possible par une convergence de facteurs technologiques, industriels et humains, la connectivité partout, avec tout et en tous tempsmodifie profondément le rapport à l'objet et au corps. En multipliant les capteurs et en permettant à chacun d'évaluer ses performances, l'Internet des objets ouvre des chantiers majeurs. Opportunité ou menace ? Liberté ou aliénation ?
Grégoire Baret, Vice-président exécutif (Nurun), propose un éclairage de l’internet des objets par l’interface. Comment les principes d’interface utilisateur et de design s’appliquent-ils aux produits connectés, à son environnement proche, aux corps ? Martin Husar, Directeur marketing digital et innovation (Sanofi) partage les retours sur expérience concrets de Sanofi: l’application des principes du design thinking et des objets connectés dans le secteur du corps et de la santé, et le nouveau cadre de responsabilité que ces mutations impliquent.
MUTATION - Générer des affaires par le contenu : entre créativité et performanceNurun
En 2013, pour ceux qui savent aller au-delà du monologue de marque ou de la publicité à l’ancienne, le contenu est un puissant générateur d’affaires, de relation, de conversion. Comme pour Netflix, les données doivent-elles piloter la décision de production des contenus ? Quelle méthode pour les distribuer efficacement dans un univers multiplateformes ? Et quelle différence entre discours publicitaire et contenus pour accrocher le consommateur ?
En croisant les regards d'acteurs venant d'industries variées (Google, Huffington Post, ONF, Impact de Montréal, Infopresse), la discussion identifie les stratégies gagnantes pour concevoir des contenus de valeur. Puis, au travers de crises célèbres et d’exemples concrets, se pose la question de l’appropriation de la marque par le consommateur et de l’organisation interne nécessaire pour faire de nos stratégies de contenus des succès.
MUTATION - Multi-écrans : concevoir l’expérience sans perdre le consommateurNurun
Le foyer Nielsen n’existe plus. 2ème ou 3ème écran, téléphone, tablette et même « phablet », en direct ou à la demande, la consommation de la TV s’est considérablement fragmentée et génère de nouvelles formes d’interaction et de socialisation.
Au travers de l’étude ethnographique du réseau Nurun, Jean-Pascal Matthieu, directeur de l’innovation (Nurun), révèle les comportements réels et explore les opportunités pour les acteurs de l’audiovisuel. De la télécommande à la reconnaissance vocale, Jean-François Lavigne, directeur expérience utilisateur (Nurun), analyse les défis posés par ce nouveau rapport au téléviseur. Vers un langage universel, un contenu personnalisé en fonction du contexte, une synchronisation des différents écrans ? Au cours de la discussion, Derek Pangia, directeur du développement mobile (Vidéotron), présente les réponses de la marque à ces évolutions majeures, qu’elles soient en cours ou à venir.
Creating Great Analog Souvenirs for a Digital EraNurun
Slidedeck from Ryan Bigge’s March 11, 2013 talk at SXSW about analog souvenirs and physidigital objects:
“Online and offline worlds are now melting together. But life in the cloud lacks the permanence of paper, which is why we’re starting to lose significant emotional moments in the digital ether. In response, artists and brands are creating analog souvenirs. Learn how to convert fleeting texts and tweets into physidigital keepsakes through a mix of research, design thinking and creative inspiration.”
Audio for presentation available at http://schedule.sxsw.com/2013/events/event_IAP3500
Ryan Bigge is a Content Strategist at Nurun Toronto. He blogs about analog souvenirs at physidigital.com
Comment le mobile et les applications ont changé le rapport des gens aux produits culturels? Aux oeuvres? Aux artistes?
Et surtout: comment l’industrie culturelle peut-elle tirer profit de la révolution numérique?
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Last year, Nurun and Walmart Canada launched the first responsively designed enterprise e-commerce website created for a large Canadian retailer. Built on a new platform with the Play Framework, Scala and Akka at its core, this foundation has proven itself in terms of flexibility, developer productivity, performance and scalability. We’ll share some of the insights we’ve gained in creating a best of breed solution that scales to Walmart’s needs—now and into the future.
Recently held in Toronto, Canada, the ACM CHI Conference on Human Factors in Computing Systems is the premier international conference of Human-Computer Interaction.
Arnel, Judith and Manna from our Toronto office recently held a Lunch & Learn to share what they learned over four very full days of talks, courses and demos, covering everything from best practices in research to robotics.
E-TAIL QA: Approach to E-commerce testing in an Agile environmentNurun
Nurun’s Toronto office recently hosted a QA Professionals meetup. The presentation was followed by an interactive and lively discussion where attendees shared their experiences, processes and best practices on related QA topics.
Speakers discussed various approaches to E-commerce testing in an agile environment, covering topics like:
- E-commerce and the role of testing in an Agile environment
- Test case management, Defect Management and documentation
- Responsive design testing
- Accessibility testing
- Web services testing etc.
Earlier this year we attended the National Retail Federation’s (NRF) Annual Convention and EXPO, also known as “Retail’s Big Show”. Held in New York City, this year’s hot topics included omni-channel retail, big data, mobile-first initiatives, point of sale (POS) innovation, and the connected store of the future.
Brick-and-Mortar vs. Online Only: How to Win the Omni-channel Battle WebinarNurun
Brian Clarey, Vice President, Client Partnerships, at Nurun’s Toronto office, was a featured speaker at the Canadian Marketing Association (CMA) webinar, “Brick-and-Mortar vs. Online Only: How to Win the Omni-channel Battle Webinar.” Presented as part of the CMA’s Retail Leadership Series, the webinar explored how retailers can create a consistent consumer experience across all retail touchpoints by adopting an omni-channel strategy.
The Future of Retail - Business Model Trend ReportNurun
Until recently, retail business models were considered one of the most invisible aspects of retail. But thanks to innovative companies like Amazon, Apple and Zara, business models are receiving considerable attention from consumers, media and retailers alike. Nurun’s report includes a thought-provoking look at six key trends, along with a series of provocative questions that will help retailers consider how they might evolve their current business model.
The Future of Retail - Marketing and Merchandising Trend ReportNurun
Nurun's Toronto office has created a Marketing and Merchandising report that offers a thought-provoking look at six key trends:
Social Product Discovery, Consideration and Evaluation
Product Placement Morphs into Content + Commerce
The Integrated Expansion of the Omni-Channel Storefront
The New Geography of Merchandising
I’ll Trade My Privacy for a $5 Coupon
Sophisticated Frugality
This is the first of five trend reports. The culmination of trend scanning and subsequent phases will inform future scenarios in our final strategic foresight report, to be released in 2013.
MUTATION - Objets et corps connectés : de la science-fiction dans nos réalité...Nurun
Annoncé comme le sujet numérique de 2013 par « The Economist », quelle impact réel les objets connectés ont-ils sur les consommateurs ? Et sur nos métiers ? Rendue possible par une convergence de facteurs technologiques, industriels et humains, la connectivité partout, avec tout et en tous tempsmodifie profondément le rapport à l'objet et au corps. En multipliant les capteurs et en permettant à chacun d'évaluer ses performances, l'Internet des objets ouvre des chantiers majeurs. Opportunité ou menace ? Liberté ou aliénation ?
Grégoire Baret, Vice-président exécutif (Nurun), propose un éclairage de l’internet des objets par l’interface. Comment les principes d’interface utilisateur et de design s’appliquent-ils aux produits connectés, à son environnement proche, aux corps ? Martin Husar, Directeur marketing digital et innovation (Sanofi) partage les retours sur expérience concrets de Sanofi: l’application des principes du design thinking et des objets connectés dans le secteur du corps et de la santé, et le nouveau cadre de responsabilité que ces mutations impliquent.
MUTATION - Générer des affaires par le contenu : entre créativité et performanceNurun
En 2013, pour ceux qui savent aller au-delà du monologue de marque ou de la publicité à l’ancienne, le contenu est un puissant générateur d’affaires, de relation, de conversion. Comme pour Netflix, les données doivent-elles piloter la décision de production des contenus ? Quelle méthode pour les distribuer efficacement dans un univers multiplateformes ? Et quelle différence entre discours publicitaire et contenus pour accrocher le consommateur ?
En croisant les regards d'acteurs venant d'industries variées (Google, Huffington Post, ONF, Impact de Montréal, Infopresse), la discussion identifie les stratégies gagnantes pour concevoir des contenus de valeur. Puis, au travers de crises célèbres et d’exemples concrets, se pose la question de l’appropriation de la marque par le consommateur et de l’organisation interne nécessaire pour faire de nos stratégies de contenus des succès.
MUTATION - Multi-écrans : concevoir l’expérience sans perdre le consommateurNurun
Le foyer Nielsen n’existe plus. 2ème ou 3ème écran, téléphone, tablette et même « phablet », en direct ou à la demande, la consommation de la TV s’est considérablement fragmentée et génère de nouvelles formes d’interaction et de socialisation.
Au travers de l’étude ethnographique du réseau Nurun, Jean-Pascal Matthieu, directeur de l’innovation (Nurun), révèle les comportements réels et explore les opportunités pour les acteurs de l’audiovisuel. De la télécommande à la reconnaissance vocale, Jean-François Lavigne, directeur expérience utilisateur (Nurun), analyse les défis posés par ce nouveau rapport au téléviseur. Vers un langage universel, un contenu personnalisé en fonction du contexte, une synchronisation des différents écrans ? Au cours de la discussion, Derek Pangia, directeur du développement mobile (Vidéotron), présente les réponses de la marque à ces évolutions majeures, qu’elles soient en cours ou à venir.
Creating Great Analog Souvenirs for a Digital EraNurun
Slidedeck from Ryan Bigge’s March 11, 2013 talk at SXSW about analog souvenirs and physidigital objects:
“Online and offline worlds are now melting together. But life in the cloud lacks the permanence of paper, which is why we’re starting to lose significant emotional moments in the digital ether. In response, artists and brands are creating analog souvenirs. Learn how to convert fleeting texts and tweets into physidigital keepsakes through a mix of research, design thinking and creative inspiration.”
Audio for presentation available at http://schedule.sxsw.com/2013/events/event_IAP3500
Ryan Bigge is a Content Strategist at Nurun Toronto. He blogs about analog souvenirs at physidigital.com
Comment le mobile et les applications ont changé le rapport des gens aux produits culturels? Aux oeuvres? Aux artistes?
Et surtout: comment l’industrie culturelle peut-elle tirer profit de la révolution numérique?
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
VAT Registration Outlined In UAE: Benefits and Requirements
RDV_Media 2012 - Context: A Personalization Engine
1. RDV_MEDIA 2012
CONTEXT: A PERSONALIZATION
ENGINE
NURUN PERSONALIZATION OF THE MEDIA: FUTURE PERSPECTIVES AND NEW MODELS :: 09.13.2012 :: @GREGOIREBARET
2. OVERVIEW...
The logical evolution of personalized access to
content.
The fundamentals that shape the media
experience.
The way that this challenges our relationship
with information.
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
4. 1ST PROBLEM
CAN NO LONGER
CHOOSE
‟Abundance is moving away from happiness”
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
4
5. WHAT I WANT FROM MY
MEDIA:
HELP ME SORT
The more we have access to
content, the harder it is to obtain,
choose, sort, identify...
...We work to filter this:
- by popularity
- by affinity
- by suggested shortcuts
Source: Onformative
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
5
6. The most shared... The most searched... The most commented on...
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
6
7. 2ND PROBLEM
NOT BEING ABLE
TO ARBITRATE ‟Hell is everyone else”
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
7
8. WHAT I WANT FROM MY
MEDIA:
INSPIRE ME
There’s so much to see and tell
through advertising and marketing.
One of the best ways to get an idea
is to share it with family and
friends...
... my family and friends are a filter
of choice:
- what they like
- what they do
- what they want
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
8
9. Social for: Sharing Filtering by themes... Sharing research...
entertainment...
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
9
10. 3RD PROBLEM
TO NOT
RECOGNIZE
OURSELVES ‟What about me?”
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
10
11. WHAT I WANT FROM MY
MEDIA:
RESEMBLE
ME (SERIOUSLY)
Since the best way to serve is by
better knowing ourselves, the media
must learn from us (our actions, our
statements, our opinions, our
whereabouts).
What I appreciate, what I do, what I
will do... welcome to preemptive
media.
source: Onformative
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
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14. ... or automatic (according to an algorithm).
A game, statistics, a robot, 2 texts:
For fans of the New York Giants:
"Hakeem Nicks played an excellent game and helped the Giants beat the Patriots 21-17 in Indianapolis.
Thanks to this victory, New York wins the Superbowl."
For fans of the losing team:
"After an average game played by Tom Brady, the Patriots lost against the Giants 21-17. The New England
Patriots came close to a victory but were unable to obtain the championship title."
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
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15. BY EXTENSION...
UNDERSTAND
YOUR ENTOURAGE ‟From quantified-self to quantified-surrounding”
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
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16. WHAT I EXPECT FROM MY
MEDIA:
ADAPT
YOURSELF
Because I don’t consult content in
under the same circumstances when
I’m on a bus, at work, at home, with
friends...
...technology works to recognize the
environment I’m in and adapt its
context accordingly.
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
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17. The audience... The format... The location...
source: Javis Perez
... time.
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
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18. BY EXTENSION...
THE
CONTINUATION OF
THE MEDIA ‟One screen can hide another”
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
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19. WHAT I WANT FROM MY
MEDIA:
ADAPT
YOURSELF!!!
A strong signal: television is
reinventing itself and moving towards
taking a strong position in the mobile
industry. To interact with content
being broadcast. To interact with
others.
Background: combine sources and
screens so that everyone has their
own variation of content or service.
source: Onformative
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
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22. +MORE CONTROL OF OUR
INTERFACES
=
- LESS CONTROL OF OUR
CONTENT?
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
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23. OUR CHALLENGES:
#1 MUTANT
AUDIENCE
Personalization and tracking mutate
individuals: more specialized, more
precise, more efficient, more
connected...
...but less likely to learn or discover
something by surprise. The media
must compensate for this.
source: Onformative
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
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24. OUR CHALLENGES:
#2 A PUBLIC
PRIVATE LIFE
Digital media has established itself as
an extension of ourselves... On the
condition that we make our
personal data public.
This «big data» creates a new
relationship of trust and
confidentiality.
09.13.12 INFOPRESSE - RDV_MEDIA - CONTEXT: A PERSONALIZATION ENGINE NURUN - @GregoireBaret
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