This document discusses cycling tourism in Oregon. It provides statistics on cycling participation rates and spending by cyclists who visit Oregon. Some of the key points include: - Cycling is one of the most popular outdoor recreation activities in the US, with over 43 million participants. - On average, cyclists take 56 outings per year, totaling over 2.4 billion outings for all cyclists. - Cycling visitors to Oregon spent over $223 million per year, primarily on lodging, meals and retail. This is about 8 times more than day trip cyclists. - Many communities in Oregon have invested in bicycle infrastructure and promotions to attract cycling tourists.

1. CYCLING TOURISM WORKSHOP
River Canyon Country

2. Oregon

3. TOP OUTDOOR REC ACTIVITIES
BY PARTICIPATION RATE
Running, jogging & trail running 51.5 million
Freshwater, saltwater & fly fishing 46.2 million
Road biking, mt biking & BMX 43 million
Car, backyard & RV camping 42.5 million
Hiking 34.5 million
0 10 20 30 40 50 60
Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012

4. OUTDOOR REC ACTIVITIES
BY FREQUENCY OF PARTICIPATION
Running, jogging & trail running
Road biking, mt biking & BMX
56 average outings / cyclist
Birdwatching = 2.4 billion outings / year
Freshwater, saltwater & fly fishing
Hiking
0 10 20 30 40 50 60 70 80 90
# of average outings / year
Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012

6. OUTDOOR REC ACTIVITIES
BY PARTICIPATION RATE
Bicycling (road/paved)
Hiking
Camping (non‐RV)
Golf
Wildlife viewing
Hunting (all)
Birdwatching
Fishing ‐ fly
0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0
Millions of people (Americans)
Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012

7. OUTDOOR REC ACTIVITIES
BY PARTICIPATION RATE
Canoeing
Backpacking
Bicycling (mountain, non‐paved)
Fishing ‐ freshwater
Climbing (sport/traditional/ice)
Trailrunning
Rafting (whitewater)
Kayaking (whitewater)
Stand up paddling
0.0 2.0 4.0 6.0 8.0 10.0 12.0
Millions of people (Americans)
Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012

8. CYCLISTS - NATIONALLY
• 52% are 35-54
• 60% female
• Very affluent;
– 78% annual income >$60,000
– 42% annual household income >$100,000
• 70% are married
• Take 2.4 domestic trips per year
2008 MRI Doublebase Survey

9. Oregon 2009 Visitor Report, Longwoods International
Available at: www.TravelOregon.com/Industry

10. Source: Longwoods 2009 Cyclist Visitor Analysis

11. How does this translate in Oregon?
Those people spent over $223
million, primarily on lodging, meals,
and retail
Overnight cycling visitors
spent 8 times more than
day travelers

15. Among bikers, bicycling was primary reason
for visiting Oregon
QOR4. Was bicycling a primary reason for visiting Oregon or one of several reasons? Base:
Rode a bike
Source: MMGY Global/U.S. Travel Association , travelhorizonsTM February 2012

17. Sketch by Russ Roca, The Path Less Pedaled, www.pathlesspedaled.com

18. Take the Oregon
Bicycle Travel Survey
and Make Oregon a Better Place to Ride

19. Destination Successes

22. Historic
Prairie City
Hotel

23. Boulder Creek Ranch

31. Over the Top Ride

32. “We Speak”

36. Wallowa County
70 Bike Racks

40. Oregon Economic Development
Association’s 2010 Economic
Development Award
National Association of
Development Organizations 2010
Innovation Award

41. Travel Oregon’s
Cycling Promotions

49. Promotional
Videos