This document provides a rate card for Zalo Solutions including prices for articles, broadcast messages, management fees, chatbots, notifications, ads, and stickers on the Zalo platform. Article prices depend on the brief while broadcast messages are priced at 8 million VND for single messages. Management fees are 8 million VND/month for engagement and fees for chatbots and notifications also depend on the specific requirements. Zalo ad prices include CPM and CPC models starting from 45,000 VND while sticker listing is 100 million VND/month and promotion packages range from 20-50 million VND/week.

1. RATE CARD
ZALO SOLUTIONS

2. 01. Rate card | Zalo OA

3. RATECARD|ZaloOfficialAccount
Package Discription Unit price (VND)
Zalo Article (For broadcast
message with multi article – max
articles/message)
Editorial/Pictorial article with basic information
Depend on brief
Video article with basic content
Inforgraphic, comic article
Editing fee for adapting articles of clients into Zalo
Article
Single article for Broadcast
message
Broadcast message content creation for 1 message
with title, description and thumbnail
Depend on brief
Management fee
• Reply & communicate with followers
• Schedule broadcast
• Weekly repot
(not include engagement campaign management fee)
8,000,000/month
Engagement campaign management fee From 10,000,000/month

4. RATECARD|ZaloChatbotAndOthers
Package Discription Unit price (VND)
Build chatbot on Zalo OA
System set -up
Depend on brief
Chatbot interface
Content creation and develop script for chatbot
Report on the popular contents to monthly update
for chatbot
Build engagement activities Creative & execution

5. RATECARD|ZaloNotificationServices(ZNS)
Package Discription Unit price (VND)
Zalo Notification Service (ZNS)
ZNS OTP 300/message
Normal ZNS From 200/message
Develop/intergration
Intergrate API of ZNS into Zalo OA chatbot
Depend on brief
Management fee

6. 02. Rate card | Zalo Ads

7. RATECARD|ZALOAds
Package Unit price Note
Zalo Feed Banner ads 45,000/CPM
At least 1,500CPM/day
Maximum 3 days/week
Zalo Inbox ad Bidding CPC At least 200,000,000 VND for every booking
Zalo native ads Bidding CPC
Zalo ads in Tab more – native display
banner
VND 175,000,000/day - Maximum 3 creative/day
- Est’ 12mil – 15mil impression/day
- Need to replace creative everyday
in the 7-consecutive-day package
VND 1,125,000,000/7 days

8. DEMO|ZALOAds
Zalo native ads

9. Zalo native
display banner Zalo Inbox ad Zalo Feed banner ads
DEMO|ZALOAds

10. 03. Rate card | Zalo Stickers

11. RATECARD|ZALOSticker
* Production fee is not applied media discount
** Not include creative & production fee
Package Description Unit price (VND)
Sticker production*
Sticker key mascot
Depend on brief
Adapt to 20 stickers from key mascot
Adapt to static sticker
Listing fee ** 100,000,000/month
Sticker banner Share 3 20,000,000/week
To promote sticker – Hot 1 50,000,000/week
To promote sticker – Hot 2 40,000,000/week
To promote sticker – Hot 3 30,000,000/week
To promote Sticker
Zalo network ads - CPC Bidding
Display ads CPM

12. DEMO|ZALOSticker

13. DEMO|ToPromoteSticker
Sticker Banner
Hot 1
Hot 2
Hot 3

14. Thank you!
Headquarter Sala
Block B2 Sarimi Building - 74 Nguyen Co Thach, Dist. 2, Ho Chi Minh City
Email: contact@adtima.vn
Hanoi Branch
5th Floor, SVVN Building, D29 Tran Thai Tong, Cau Giay Dist, Hanoi.
Hotline: (+84) 904 910 123