Brief talk for the Art and Design 326 course at the University of Illinois at Urbana Champaign.
Talks about strategies for effective kickstarter campaigns including story telling, stretch goals, and making a better version of an every day product.
Lessons:
1) Define success
2) Validate markets
3) Products not ideas
4) Redesign every day things
5) Use stretch goals
8. Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Average: $228!
Most Backed: $245
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People are willing to contribute $200+!
Social media exposure of 5,500 people!
Tackling a problem worth solving
10. Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Lesson #2: !
Use Kickstarter to validate
markets and your idea.
11. Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Tell a story!
Incentivize through rewards!
Spam everybody!
Use the momentum
12. Copyright 2014 Kevin Lehtiniitty. Do not distribute.
S: Organic food you can grow!
RW: Lower priced rewards!
SE: Social, PR, Email, Partners!
M: The Hacker’s Guide to Getting Press - Austen Allred
17. Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Lesson #3: !
Kickstarter is used to buy
products, not fund ideas
18. Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Find an object everybody uses!
Make a better version!
Keep rewards cheap!
Reward sharing!
Time stretch goals
23. Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Lesson #5: !
Use stretch goals when
momentum drops
24. Copyright 2014 Kevin Lehtiniitty. Do not distribute.
Recap:!
1. Define success!
2. Validate markets!
3. Products not ideas!
4. Redesign every day things!
5. Use stretch goals
25. Copyright 2014 Kevin Lehtiniitty. Do not distribute.
@KevLeht!
http://kevinlehtiniitty!
kl@kevn.io