The document promotes the Rainbow Button initiative, which encourages individuals to donate their health data for various purposes, with different color buttons representing different data-sharing options. It highlights the development of the Blue Button platform for data liberation and the adoption of health data by private organizations, creating a marketplace for research. The initiative aims to empower patients by giving them control over their health information while ensuring anonymity.

1. Donate Your Data!
Vive La
#RainbowButton!
mscrimshire@gmail.com @ekivemark
RainbowButton.com #Health2STAT

2. http://healthca.mp @ekivemark
Rainbow Button
Initiative

3. http://healthca.mp @ekivemark
“Data Liberación!”

4. http://healthca.mp @ekivemark
Blue Button
Unleashes Personal Data
October 2010
400,000

5. http://healthca.mp @ekivemark
Green Button =
Anonymous Data
Donation

6. http://healthca.mp @ekivemark
White Button =
Share My Data
DirectProject.org

7. http://healthca.mp @ekivemark
Red Button =
Don’t Share This!

8. Donate Your Health Data
at
RainbowButton.com
Rainbow
u
t
t
o
n
RainbowButton.com #Health2STAT

9. Going from
Blue to Green
RainbowButton.com #Health2STAT

10. Demo
RainbowButton.com #Health2STAT

11. Donate Your Data!
mscrimshire@gmail.com @ekivemark
RainbowButton.com #Health2STAT

12. The Skinny...
• Todd Park and Team created Blue Button • Platform uses BlueButton Libraries
at VA for Data Liberación in Oct 2010 developed at earlier Code-a-Thon events
✴ 400k downloads in <1 year • GreenButton File benefits from
✴ Now adopted by Private Health Care BlueButton Library developments
(AETNA and United Health) • Creating a market place for Research
organizations to acquire health data
• Patients 2.0 created a simple button ✴ Value Add: Access Novartis Drug API
construct for other data uses
to provide Feedback loop for Drug
• White button is an embodiment of The “Rumor list”
Direct Project for secure transmission of • Protecting Patient Anonymity
medical records
• Putting the Patient in control of their
✴ “Deprecating the Fax machine in data and who they give it to
Health Care”
• Reformatting provides option to create
• Simple Idea: Strip Personal identifiers XML version of BlueButton file
from Blue Button File to allow
✴ Stepping stone to CCR or CCD
Anonymous Data Donation
formats via XSLT and improved data
liquidity