Download to read offline
Radio advert analysis
- 1. Gemma Sinclair Radio AdvertAnalysis Radio Adverts From YouTube YouTube Link Conventions followed for radio advertisement Language, degree of formality, tone Nandos http://www.youtube.com/w atch?v=0myxRN- zb60&feature=relmfu It followed the conventions as it pinpointed the audience. Because it is a Portuguese themed restaurant, the man on the radio advert is talking with an accent, which catches the listener’s attention. The radio advert also follows the convention that it entertains the audience. The language used is in an English language, with a Portuguese accent, which goes with the theme of the Portuguese accent, and it matches the theme of the Portuguese restaurant. The radio advert is informal, which directly reflects the formality of the restaurant. The tone of the radio advert is fast, which relates to the pace of the restaurant, and also of the stereo type of Portuguese people. We expect them to be quick on their feet and talk really fast, and in the radio advert that is what they do, for anyone who has ever been to nandos, it is also representative of the service that they give, as they deliver the food fast. Twining’s http://www.youtube.com/w atch?v=ingJP0WSY70 The radio advert pinpoints its audience, tea is predominantly drank by adults, or elderly, and so this radio advert is directly aimed at them due to the formality, and complexity of the words used by the male in the advert. It is also entertaining, as it looks at different cultures and what they do in the morning. The language used is quite complex, which reflects upon the audience that would more likely listen to the advert; it uses complex vocabulary, and also looks at different cultures, reaching out to a more intelligent audience. The advert is very formal, as the man who is speaking has a very RP accent. Also, the name of the brand which the radio advert is selling is quite formal as it is called ‘Twining’s’. The tone of the advert is very British, which is where the Twining’s brand was made. The advert is very British as it targets British people. Smart Car http://www.youtube.com/w atch?v=mtllbbD9TZI&featur e=related The radio advert gets right to the point; it grabs the listener’s attention straight away by bringing up the sports car. The strong, clear accent of the man immediately grabs the listener’s attention. The radio advert language is straight to the point. It quickly identifies the features of a smart car so that the listener listens to it, and doesn’t change the channel. The advert is quite formal; it has to be formal, so that it is taken seriously, as many may not take the brand smart cars very serious. So the way the male radio advert speaks, makes it believable. The tone of the advert is fast, but informative, so that people will want to test drive the smart car and fall in love with it, and in the end, buy it.