This radio advertisement for Volkswagen begins with a robotic female voice describing the car's features in a precise yet monotonous tone, contrasted by a deeper male voice that takes over. The ad aims to differentiate their product by highlighting amenities like a large boot and complimentary satellite navigation. Effects like the sound of the car running help listeners visualize being in the vehicle. As a British-founded brand, Volkswagen hopes to appeal to patriotic car buyers as well as anyone who hears the ad while driving.

1. Radioadvertanalysis 1
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Volkswagen.mp3
VolkswagenRadio Advert
ThisRadioAdvertof Volkswagenbeginswitharoboticvoice of a womanand inthe backgroundyou
can hear the soundof the car runningwhichcreatesa scene andhelpsthe viewertofeel like its
more realistic.The roboticvoice alsohintshow the car musthave a sat navdue to the soundof her
monotone voice.Thenamale withquite ahuskyvoice takesoverandthiscontrasts betweenthe
twocharacters due to one havingno personalityinhervoice andthenthe othermale representation
takingcontrol.
The product theyare advertisingisobviouslyacar whichhas sat navin andother amazingfeatures,
thisisto differentiate theirproductfromothersbydescribingthe featuresthe cardoeshave such as
a large boot and a sat nav.it alsosoundsas if someone isdrivingthe cardue to the soundeffectsof
the car drivinginthe background.Alsothe ‘withacomplementarysatnav’attractsothercustomers
whichisthe purpose of the advertas itmakesthemfeel like theyare gettingtheir money’sworth.
The way the womanis describingthe caralsomakesit soundlike itspreciousanddescribesitina
luxuriousway.
Volkswagenisaniconiccar brandas it was foundedbyaBritishman.Thisstraightaway makesit
favourable forBritishpeople astheyare supportingtheirownproductsandcountry.The male voice
inthisalso soundsquite iconicasif he’sdone advertisingworkbefore due tohisvoice beingso
strongwitha broadaccent as it makesitclearhe’sBritish.
The soundeffectshelpsallow the listenertoknow thatthe settingisina car due to the soundof the
car running,the soundof the womanon the sat nav alsohelpsestablishthe scenerymore
predominantly. Alsodue toradioadvertsmostoftenplayedincars,thistargetseveryone whohasa
car whilsttheyare currentlydrivingsoadvertisingacar ona radioadvertisthe onlywaytheycan
ensure theygettheirwhole targetaudience.