Consultancy to Broadcasters for Indian & Foreign C&S channels.
Consultancy to Production Houses in India.
Develop Strategy for New and Existing C&S Channels in India.
Develop Intellectual property for Broadcasters areas covering:
Distribution, Programming, Sales, Marketing & PR
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R S India enterprises Company Profile
1. R.S. India Enterprises : Media & Entertainment Vertical
Partnership Firm
Launched date: 13th Feb 2013
Specialist in Proviiding Realistic Solutions
Consultancy to Broadcasters for Indian & Foreign C&S
channels.
Consultancy to Production Houses in India.
Develop Strategy for New and Existing C&S Channels in
India.
Develop Intellectual property for Broadcasters areas
covering:
Distribution, Programming, Sales, Marketing & PR
2. Media & Entertainment Vertical : Engagement
• Focus would be on:
• Deriving Mutually
acceptable action
plan for Content,
Research Marketing
and Distribution
• Focus would be ON:
• Monitor the
performance (GRP,
Times Spent,
Program Quality,
Marketing
Communication,
viewer’s
Perception,
Revenue) on
regular basis pre-
during- post
implementation.
• Re-act accordingly
• Focus would be
ON:
• Trend Watching
• Regular Reports
• Competition
Analysis
• Focus would be
ON:
• FPC Planning
• Promo Planning
• Distribution
Planning
• Ad Sales Planning
DIAGNOSI
S
ANALYSIS
ACTION
PLAN
MONITORIN
G
3. Partner Profile:
Ranjita Das
(COO)
A Graduate in Arts (Mathematic) from Government college –
Raygarda , Odisha (1998) along with Master Degree Specialized in
Industrial Relation & Personal Management from Berhampur
University (2001) of Odisha with an experience of 12+ years in
multi disciplinary fields in HR, Administration, Training and
Development & Finance.
12+ Years of Experiences as follow:-.
Over 1+ decade of experiences in the areas of Administration,
Human Resources and Training & Development, Company Project
in Rourkela Steel Plant, Odisha; C-Tech – Brahamapur, Odisha;
DPMs- Lower Parel, Mumbai.
Expertise in Development in Administration, Human
Resources & Finance.
4. Partner Profile:
Subrat Das
(Founder & CEO)
A Graduate in Physics from government college Rourkela (1993)
along with MBA Specialized in Marketing from Berhampur
University (1995) of Odisha with an experience of 20+ years in
multi disciplinary fields in Sales, Strategy & Research.
Specialist & Forecasting for broadcasters in India & abroad
based on Rating system past (INTAM, aMap, TAM ) present (
BARC India).
18+ Years of Experience in the Indian Television Industry.
Over 2 decades of experience in the area of analyzing and
producing Media Research and providing strategic inputs for
television channels. Experience across three Major TV Networks
(Sahara, Zee & INX) and multiple Genres including GEC, Sports,
Movies, Music, News and Regional TV channels.
Expertise in channel launch, distribution, content and sales
supports.
5. Sl
Nos
Company Name Designation Brands
Launched &
Serviced
Tenure
1 R S India Enterprises Founder & CEO Media &
Entertainment
2013 till date
2 MediaSys Solutions Business -HEAD MediaSys DPMS 2009-2013 ( 4 yrs)
3 INX Media Pvt Ltd Research & Strategy -
Head
9XM, 9X & NewsX 2007-2009
( 2.5 Yrs)
4 Zee Entertainment
Enterprise Ltd
Research & Strategy -
Head
Zee Sports & ICL 2005-2007
( 2.5 Yrs)
5 Sahara India TV Network Head – MIS &
Research 10 channels
Joined as Sales
Executive – AD Sales
Sahara One, Filmy,
Firangi, Sahara
Samay Network
( National, UP, MP
& CG and Bihar)
1998-2005
( 7 yrs)
6 Sesa Seat Infotech Sales Executive –
Space Selling
Yellow Pages +
( Territory Mumbai-
7)
1997-1998
( 1 year)
7 Blue Dart Express Ltd Sales Executive –
Corporate Sales
DP & IP product
(Haji Ali to Opera
House)
1996-1997
( 1 year)
Director Experiences: 20+
years
6. R S Media & Entertainment Vertical:
“We provide realistic solutions to Broadcasters”
Existing 8 C&S TV Channels:
Year Jul’2013 onwards
After RSIE associated with above brands, the channel moved from below rank to No
2-3 position within 6 Months of association, within their respective category &
laungages in India.