Portfolio Samples and Testimonials

1. GD
1. SGI Global Education Custom Course
Catalog: information on course paths,
payment, and registration
2. Logo for corporate food service
3. Identity for salon that specializies in
hair coloring
4. Logo for certified metal and goldsmith
5. Service and support user guide,
cover and inside spread
1
2 3 4
5

2. GD
1. Corporate event invitation
featuring noted speaker. Mutiple
versions for 10 different markets.
See Helen. Helen stood
2. A program brochure that supported
her ground. presentation materials for brokers
selling Regence BlueCross
Helen had one faithful companion, a husky named Charlie. insureance
Together they trekked 364-miles of beautiful, frightening,
frozen landscape. They faced harsh storms, unstable sea ice,
and 1500-pound interlopers. Likewise, Regence is helping
to advise, navigate, and reward members in the face of 3. Direct mail invitation to a healthy
industry obstacles.
cooking Web seminar during the
holiday season
4. Regence member brochure
1 outlining befnefits
2006– 2007
Group Preferred Broker Program
Reaping rewards for valued work
Hear the
naked truth
about healthy
holiday eating.
2 3
We’re dishing up free
cooking tips.
4

3. GD
1. XO Communications: company
overview, for new bundled
service packages
2. Wine label design for private
estate bottled wine from Hendrix
Vineyards
3. Mechanical for a 6-pack wine box
for La Rochelle Vineyards
4. Identity for non-profit providing
interview quality clothing along
with training for people on welfare
1 2 5. Logo for personal conditioning
trainer
6. Tomato Thyme: T-shirt, new pizza
box with story of name change,
and gift certificate for former pizza
restaurant
3 4 5
6

4. GD
1. Telecommunications conference
theme art
2. Web design firm identity
3. Newspaper advertising for seafood
restaurant (also wrote headlines)
4. Restaurant/deli identity
5. Trade advertising series for SGI
Customer Education
1 2
6. Branded business trade ad for
Regence BlueCross directed at new
business owners
3 4
You started this company with
an idea and a to-do list.
Recall those start-up years—nothing but
hard work, a couple of partners, and little
time. That first team was a family. Now it’s
all “employees,” formal staff meetings and
performance reviews.
How do you get back to the basics? How
do you connect employees as a family? At
Regence, we’re helping members do just
that. You can join an active and informed
health care community.
What’s on top of your to-do list?
regence.com
5 6

5. GD
1 2
1. Santa Clara County YWCA TWIN
program logo
2. Wine identity for a new winery in
Lodi, CA
3. SGI Global Education: Custom
Learning Brochure: different
classroom vehicles, new SGI brand
4. Kit Bag: Production blueprint
and final production model for
pre-schooler’ carry-all containing
learning tools, books, and games for
preschool aged children in Contra
Costa Country
3
4

6. GD
1. Paperback book cover for
McGraw-Hill
2. New identity for retail smoked
meats store
3. Annual report for Concentric
Networks
4. Holiday self-promotion tag,
included a recepe aand attached
to a round tin
5. Corporate identity for a venture
capitial company
2
1
3 4
5

7. GD
R i ta GOULD DESiGN
8060 SW CEDAR ST “I hired Rita Gould to help me with an identity project for a new client recently.
PORTLAND OR 97225 Not only did she come back with some excellent design work and choices for
logos, but she delivered her work to me in a timely manner and presented to the
TEL 503 297 5122
client with professionalism that helped put the client at ease. I appreciate her art
rsgdesign@earthlink.net and skill as well as her upbeat attitude. She is a pleasure to work with and I look
forward to more projects together.”
—Sara Gray
Owner/Designer
Just Symmetry, Inc.
San Carlos, CA
“I was Rita's direct supervisor during a 5-month in-house contract. You don't
last long in this business without professionalism and a sense of responsibility
which Rita possesses in droves. She brought us a rare versatility and was able to
continually tap into her years of experience servicing a wide range of clients from
retail to housing to high tech. I appreciated her willingness to master unfamiliar
tools and technical challenges and she proved herself a quick learner, a real benefit
when schedules and budgets are tight. She possesses a keen eye for design and
her production skills were consistently of the highest standard.”
—Paul Hightower
Art Director
DeCarolis Design & Marketing
“I have known Rita for more than ten years as a designer. She is one of the best
at blending pure creative with well executed production I know. She seeks out
proactive communication in preparing files; truly rare. After 14 years in printing
sales I can only guess how many jobs I have handled, in that time Rita stands out
as one of the very best I know regarding dedication to producing award winning
designs and well executed files for printing. Few designers I know are as driven
to produce the quality of work that Rita has, she continually puts the design and
budget needs of her clients before that of mere design for design’s sake.”
—Bill Goodenough
Print Sales Representative
Graphic Arts Center
“As a representative for commercial printing firms, I worked with Rita Gould
on numerous projects over a period of seven years. Her work was consistently
professional, beautifully designed, and the files and backup materials provided
were always perfect. We never needed to ask for explanations or missing bits
of information, and Rita would consult regarding cost before starting her design
work. Rita has a very complete understanding of print production, and her
projects flowed so smoothly that I can’t recall ever needing to ask for more time
or money on her jobs.”
—Judy McDowell
Former Print Sales Representative
Far Western Graphics