1. SECTION A:
(Mandatory Field To FILL)
 At least 1 (Main Image) HQ accurate picture (same
model, same colour on all pictures!)
 Front view > Back View > Side View
 Should have a plain white background
 Should be 680 x 850 pixels (min res.) Image
 Size format: Should be a JPEG format
SECTION B:
(Mandatory Field To FILL)
 Product Name (MODEL NO. -
 Brand
 Colour
 Colour Family
 Key words
 Primary Category
 Additional Category
 Recommended Browse Node
SECTION C:
(Mandatory Field To FILL)
 One attractive sentence - Main features
 At least 3 paragraphs - Main features of the
product with a great lay out Format
 All paragraphs should have a Title (Bold) Less than
6 lines per paragraph.
 For instance: Paragraph 1: Specific attributes of
the product, innovations & competitive advantages
(take information on brand website)
Paragraph 2: Entertainment focus
touch screen, image, sound, weight...)
Paragraph 3: General performance &
Connectivity (Memory / easy to use)
 Write one paragraph focusing on the product
features. In case of the product is All in One:
IMAGE
NAME
DESCRIPTION
QUICK CONTENT GUIDELINES
SELLER CENTER
TRAINING
TECHNICAL Specifications
JUMIA Standards

2. SECTION D:
(Mandatory Field To FILL)
 3-8 Bullet Points (follow the order) – (According To
The Product)
SECTION E:
(Mandatory Field To FILL)
 List the different objects in the package
SECTION F:
(Mandatory Field To FILL)
 Always fill in all specifications that concern the
selected item SKU
 Memory Size
 Display Size (inches)
 Megapixels
 Network Supported
 Operating System
 Optical Zoom
 Processor
 RAM
 Screen Technology
 SIM Card Type
 YouTube ID
HIGHLIGHTS
WHAT’S IN THE BOX
ATTRIBUTES