This document outlines the sections and questions that will be covered as part of a marketing research exam, including: 1) Defining key marketing research terms and concepts such as cost-value analysis, exploratory research, sampling techniques, pilot testing, attitude measurement, advertising testing, sales metrics, and interviewing. 2) Explaining the relationship between marketing research and the decision making process, and discussing research design types with examples. 3) Defining probability and non-probability sampling, sampling error, and test marketing plans. 4) Discussing whether advertising is wasteful or an investment. 5) Outlining objectives and methods for sales forecasting. It also provides a case