The questionnaire results show preferences for hip hop magazines including: most respondents listening to hip hop sometimes and being willing to pay £1-2, preferring a free gift over gossip or interviews, a simple or bright colour scheme, emphasizing the beat in the selling line, including a large picture over text on the front cover, recognizing NME or Q magazine logos, and exclusives driving magazine purchases. Respondents also preferred seeing slang language and images of males on the cover.