The questionnaire results show preferences for hip hop magazines including: most respondents listening to hip hop sometimes and being willing to pay £1-2, preferring a free gift over gossip or interviews, a simple or bright colour scheme, emphasizing the beat in the selling line, including a large picture over text on the front cover, recognizing NME or Q magazine logos, and exclusives driving magazine purchases. Respondents also preferred seeing slang language and images of males on the cover.

1. Questionnaire Results

2. Gender
Male
Female

3. Age
0-10
11-15
16-20
21+

4. Do you listen to hip hop?
Yes
No
Sometimes

5. How much would you pay?
More
£3-£4
£1-£2
0 1 2 3 4 5 6

6. Would you prefer?
Free Gift
Latest Gossip
Celeb Interview

7. Colour Scheme?
Simple
Bright

8. Selling Line
Hip'2'Hop
Feel the Vibe
All About the beat
beat comes first

9. What would you prefer on DPS?
Picture
Text

10. Image on front cover?
Large Image
Small Image with
Background

11. Music Mag
Nothing
NME
Kerang
Q

12. Does a logo make a magazine reconizable?
Yes
No

13. Does an exclusive inerview make you buy a magazine?
Yes
No

14. What language would you prefer to see in a magazine?
Slang
Formal

15. What gender should the main image be?
Male
Female