This document discusses the target audience for a horror/thriller film. The primary audience would be females ages 35+ who are in social class C2. Research shows this group enjoys both horror and thriller genres. The film aims to appeal to this audience to maximize viewership, as they frequently watch these types of movies. Statistics from the UK Film Council and BoxOffice data were used to identify the best target demographics of age, gender, and social class.

1. Question 4
Who would bethe audiencefor your product?
Our film is primarily aimed towardsfemales of all ages, although it is to
be mainly 35+ yearsold and they would beof a C2 rating in the social
class. We have chosen this audiencebecause the research in which we
have conducted show that females within this age rangeenjoy watching
both horrorsand thriller/suspense movies. Wethought that if we aimed
the movieat this audienceit would get a lot of viewsbecause they like
watching these types of movies. Within our research we used the UK
Film Councilstats and also BoxOffice data to help usestablish the best
and most popular audiencefor our chosen genre. These websites
allowed us to determinethe age; gender and social class of both are
primary target audienceand our secondary target audience, which are
men of the age of 35+ witha C2 rating for social class. The rating for our
film is a 15 because there are certain aspects that might not be
appropriatefor youngchildren, such as some aspects of supernatural,
which could easily frighten children also there is a bit of violence which
is not appropriatefor the younger generation. The classification of our
film doeshelp determinethe genre because firstly it provesthat it is
appropriatefor children to be watching because of the way some of the
content is presented. Our film is morelikely to be released in a big
multiplexcinema, firstly because the genre horror is oneof the most
popular genresoutthere meaningthat a lot of peoplevisit the cinema to
watch them. This movie will best played in a mainstream cinema,
because it has a mainstream target audienceand that is where the
moviewill get most viewsand will be mostprofitable.
Profile– Target Audience
Music
Alice enjoysa variety of differentstylesof music. Firstly she enjoys
listening to U2, this is probably because of the influenceof her parents
who also listen to U2. She also likes music that is currently in the charts,
such as Ariana Grande. In filmsAlice enjoysthe very upbeatmusic, this
is not style of musicwe are wantingbecause it will not fit in with a
horror very well. Alice dislikes heavy metal musicbecause it is too loud
and it “gives her a head ache”.
TV
Her favouriteTV show is at the moment‘Pretty Little Liars’ because she
likes shows to do with girls and also it makes her think about who has

2. donewhat duringthe programme, she basically likes mysteriousTV
shows. She also enjoyswatching the 'WalkingDead' becauseshe enjoys
the thrill of the zombies. On the other hand she is not keen on reality TV
shows such as X Factor because it is the same every year and it get really
boring and predictable. This information is helpfulfor usebecause it
allows useto understand thather age group enjoy watching mysterious
TV shows which makes them think.
Films
One of Alice’s favouritemoviesis ‘The Hobbit’, because she like
watching movies that are filled with action and also she like to useher
imagination in make believe movies. Other movies that she likes are
‘War Horse’ and ‘GoodnightMr Tom’. She likes these moviesbecause
they are to do with World Warsand she is fascinated in that topic.
Alice’s favouritehorror film is ‘The Women in Black’ because she likes
the jumpy feelingand also the reaction in which other peoplehave
when they watch the movie. Alice really likes the story line for this
moviebecause she said it is fullof enigmaand tension which makesher
wantto carry one watching the movie. Alice does not like horror movies
that contain a large amountof blood because she doesn’t like bloody all
that much along with her friends. This information was usefulto me
because I found outwhat her age group enjoy in horror moviesand
what they dislikeabout horror movies, which allowsuse to make some
key decisions when storyboarding.
Social Media
Alice does not usea large amountof social mediadueto her age, but she
does useInstagram and Youtubebecause she is very nosy and she is
very interested in what other peopleare doing, she likes to keep up to
date. The Youtuber she enjoyswatching is Zoella, who doesa lot of
vlogging, in the vlogs she talks about a lot of Alice’s interests, such as
shopping, clothes and makeup (Girly Stuff)
Other Interests
Alice has a lot of other interests, such as shopping, makeup and fashion,
because she is curiousof her appearance, she likes to fit in and keep up
with what her friendsare doing. Other interests she has are sports; she

3. enjoysto run a lot and likes to play Netball because she likes to keep fit
and is self-aware of her body image.
In conclusion I don’tbelieve that Alice’s information wasparticularly
usefulto our group because firstly she did not enjoy horrorsand all of
her interests are differentto anythingthat would be linked with a
horror movie.