A2 Media Studies - Ghost Lover

1. Q4.
software,
hardware and online
Integration technologies defined as the different combination
of technology used to enhance and support the media
environment to create and improve my film promotional
package.

2. As for research, I used software, hardware
and online as a synergy that help me to
reach wider audience not just in Hong Kong
but globally.
I conducted an online survey for the
audience using SurveyMonkey. This is an
online survey website where I could design
my own questionnaires covered both
demographic and psychographic questions.
• Awareness to be more eco-friendly by
using advanced technology
• Able to reach wider audience globally -
sharing the link through social
networking sites (Facebook & Twitter)
and applications for cross-platform
instant messaging (WhatsApp &
Research

4. To have more research about my audience preference, I
made a variety of genre cards (rom-com, action, fantasy &
horror) and go around taking photos of my potential audience
with their favourite genre card.
• I couldn't reach wider audience limited to people who
surrounds me only.
• Could be biased since their preference may not
represent most of the audience.
I accumulate all of the photos and made a collage out of it by
use Keynote - help me decided the genre I should choose to
engage with my potential audience.
Research

5. Planning
As for planning, I used:
• Keynote to present my pitch, location recce and characters’
profile
• Pages to plan my script, storyboard, shot list, sound list etc
• Both needs to be converted to PDF, Words or Powerpoint in
order to be uploaded using SlideShare.
• I embedded into my blog after I uploaded online on SlideShare.
• This is convenience for me as the advanced technology allows
me to be more organisable and eco-friendly in submitting my
assessment.
I need to sketch the posters and website then I need to scan those
sketches to be uploaded in my blog. Instead of using the scanner
machine, I installed CamScanner on my phone, an application that
allows me to scan my sketches. I also used this apps to scan the
consent forms.
I used free logo maker application to create the same logo from my

6. Production
• The synergy of hardware, software and online brings out greater result for
my production.
• Hardware - Digital Camera (Panasonic HC-VX870M & Panasonic AG-
HMC153MC), tripod, green screen, standing lighting and sound boom.
Before we only have one digital camera and tripod, with more equipments
available we were able to have practice on a variety of editing and film
techniques. I developed my skills on using different equipments.
• Software - Dynamic link of Adobe Premiere Pro CC, Adobe After Effects
and Adobe Photoshop. Credits for official trailer, I used Photoshop to edit
the fonts and sequence, imported to After Effects to include the transitions
and combined the film ratings from BBFC, MPAA and Hong Kong motion
picture rating system and lastly imported to Premiere Pro CC at the last
part of the film trailer. I also used dynamic link of Premiere Pro CC and
After Effects several times for the written codes because After Effects has
a lot more transitions for the typewriting sequence.
• Photoshop for ghost effect as an image
• After Effects for handwriting title sequence.
• Premiere Pro CC - Continuity editing, split screen editing, disappearing
editing tasks, etc.

7. Production
• Software - I used GarageBand for my original soundtrack in
the trailer as well as for a preliminary task.
• Online - The final product of my productions and preliminary
tasks are uploaded online using YouTube as the main platform
to engage with the audience. The website I created using
www.wix.com also available online in order to captivate the
audience through a variety of marketing strategy. I uploaded
the original soundtrack online using SoundCloud and
embedded to my blog.
• I saved my trailer footage on school’s iMac as well as hard
drive as a back up in case if I accidentally lose all the footage
in iMac.

8. Evaluation
• There are various different presentation websites that I
could use to make my evaluation presentation more
appealing. I used Prezi, Emaze and Venngage and
SlideShare the most. These websites have a variety of
themes that suits my productions genre.
• As for analysis of my productions, I took screenshot of
my editing process then I can analyse it more clearly on
my blog with the support of images.