TheAnnualInternationalTechnoManagementFestival
February1-3,2013
presents
BITSPilani-Goa:Theinstitute
•HighestrankedprivateScienceandEngineeringuniversityinthecountry.
•AccreditedwithanAgradebytheNationalAssessmentandAccreditationCouncil(NAAC).
•Inauguratedin2004byHonourablePrimeMinisterDr.ManmohanSingh.
•RenamedafterShriK.K.Birlain2010byShriRahulGandhi.
•Recruitmentby150mediumandlargesizedcompanieswithIndustry.
•Associationswithover300multinationalsforPracticeSchoolsystem.
Forewordfromthedirector
Eversinceitsestablishmentin2004,theBITSPilaniK.K.BirlaGoaCampushasbecomea
meltingpotofengineeringexcellenceandindustrialinnovation,synergisingthebeautyof
academictheorywiththesparkofpracticalexperience.Followingamodelofcurriculum
thatemphasizesontheacademic-industriallinkage,ourstudentsare,intheirprocessof
learning,exposedtotherealitiesoftheprofessionalenvironment,primarilythroughour
oneofakindPracticeSchoolPrograms.
AAshiningexampleoftheimplementationofthismodelisQuark.Quark,theannual
techno-managerialandinnovationfestivaloftheBITSPilaniK.K.BirlaGoaCampushas
grownmanifoldsinceitshumbleinceptionin2006.Quarkachievedacultstatusonthe
nationallevelwithits2008iterationandmadeaquantum leapin2010,whenitwent
internationalforthefirsttime.Thefesthasbeengracedbythepresenceofdistinguished
personalitiesfromvariousfields,thelikesofformerpresidentDr.A.P.JAbdulKalam,Noble
laureatesSirHarryKroto(Chemistry,1996)andProf.DouglasOsheroff(Physics,1996),the
FatherFatherofWifi,MrVicHayes,industrialistBabaKalyaniandNokia888designerTamerNakisci
havegracedtheQuarkdais,inadditiontootherleadinginnovatorsfrom theemerging
sciences.
With aplethoraofeventsto challengeone’sexpertiseaswellaspalpateones
inquisitiveness,Quarksetsthestageforface-offsbetweenthebestmindsinthedisciplines
ofEngineering,ScienceandManagement.Itorganizesworkshopsinvarioustechnicaland
corporateareas,givingparticipantsanopportunitytotreadnewfieldsbygaininghands-on
practicalknowledgefrom eminentprofessionals.Quarkoffersaplatform tobudding
innovatorstoexchangeideasandshowcasecuttingedgeresearchthroughspecialevents
such asthePaperPresentation and Open Showcase.Exhibitionsand lecturesby
exceptionalexceptionalindividualsandorganizationshaveinspiredandeducatedtheaspiringtechies.
Inaddition,QuarkcaterstothegamingenthusiastsviaMATKA,athreedaygaming
extravaganzawheregamersfightitoutforthegloryofbeingcrownedthe‘God-likeGamer’.
Withastrongbeliefthattechnologyistheanswertothechronicproblemsplaguing
modernsociety,QuarkpresentsseveraluniqueinitiativessuchasGanGreen,EcoArchitect
andBhagirath,whichfocusonGreenEnergy,UrbanWasteManagementandrelatedissues.
Apartfrom theon-campusactivities,Gravitonisanoff-campusinitiativeoftheQuark
banner,aimedatpromotinginnovationthroughevents,talksandworkshopsheldacross
numerouscitiesofIndia.
AsAsapremierinstitutioninthecelebrationofscienceandtechnology,Quarkstandsitsown
whenitcomestoleavingcrowdsbewitched,entertainedandintellectuallystimulatedwith
theAuroraNights.Havingwitnessedheavyweightslike'FeedingtheFish'(performersatthe
AthensOlympics)in2008,'TheCarnivalofDivineImagination'fromAustralia,TheFractals
ShowbyDr.JonathanWolfeanda3-DMappingShowbyDreamPointAnimationsAurora
Nightshavealwaysbeenlaudedfortheirgrandeurandelectrifyingatmosphere.
WithWithsucharemarkablepreludetoit,IhopethatQuark2013willemulateandperhaps
surpassthesuccessesofitspredecessors,bothintermsofmagnitudeandideas.GoodLuck!
Dr.K.E.Raman
Director,
BITSPilaniK.K.BirlaGoacampus'
188acres
2400Students
Highlights
•Quark2009wasinauguratedbyFormerPresident-Dr.A.P.J.AbdulKalam.
•MozillaFirefoxDaywitnessedaseriesofguestlecturesandeventsfromtheMozillacore
teaminSanJose,California.
•Quark2010wasinauguratedbyDr.KumarMangalamBirla
•CurtainRaiserbyPanditHariprasadChaurasia.
••WiCamp2010:Wipro’sInnovationCampSawaseriesofguestlecturersfromeminent
professionalaswellasstudentsfromallacrossIndiafollowedbyaninteractivesessionwith
thestudents.
•Quark2012wasinauguratedbyBabaKalyani,ChairmanofBharatForge.
Sinceitsinceptionin2006,Quarkhasprovedtobeahavenforaspiringinnovators
from alloverthecountry.From humblebeginningsthefestivalhasrisento
prominence,currentlythelargesttech-festintheregion.Quark2013invitesyouto
witnessthenextlogicalstepinitsmercurialriseasthebiggesttechnological
extravaganzaGoahaseverseen.
Introduction
Events
Corporate
Aprospectivebusinessbattleground,Corporatechallengesthemarketingskillsand
crisismanagementinstinctsoffutureentrepreneurs.Whilethosewithaknackforbig
numberswillhaveanedgeovertherest,BluechipBreakdown,Quest,WallStreet
RevolutionandIntellect–theCorporateevents-promisetounearththefinestbusiness
mindsGen-Nextoffers.Quark2012sawover1500participantsinthiscategory.
Programmer’sInc.Programmer’sInc.
Avirtualbattlegroundforallcomputergeeks,thiscategoryincludedeventssuchas
BinaryPiratesandGeekNLatin.Testingcodingmettlewithatwisthasalwaysbeen
Quark’sforte.ThelasteditionofQuarksawover1500participantsinthiscategory.
Elixir
ForForthecuriousmindsthatareenthralledbyPureSciencesanditchtoapplyit
everywhere;thissegmentofQuark2013isboundtofascinate.Coveringarangeof
eventsfocussingsolelyonPureScience,Elixirpromisestobeanexhilarating
experienceforyoungscientistswhojustcan’thelpthinkingaboutthingsdifferently.
Electrify
ThisThispaneltransportselectronics’maniacsand codersaliketo aworld ofICs,
motherboards,Zeners,sparksandswitches,daringthemtoinnovateandthinkoutof
thebox.WhileDigiLogicaandDigitalInciscopromisetotakedigitaldesignand
electronicstoawholenew level,Q-Contactorequiresenthusiaststoworkwith
cutting-edgetechnologybyconfiguringtheirveryowntouchscreen-microprocessor
assembly.
Roboficial
AnAnarrayofroboticeventswhichencompasstopicslikeImageProcessingandLine
Following,presentinginnovationinRoboticsatitsverybest.Throughtheirown
creations,allRobo-geeksaresuretogetaglimpseofthefutureatRoboficialevents.
DesignandBuild
Withrevvedupenginesandsmoothflyingcopterscoupledwitheventsfrom the
Chemicalstream,DesignandBuildatQuark2012issuretoentertainoneandall.Thelast
editionofQuarksawover2500participantsinthiscategory.
Events
Auditorium Burnout
BITSMUN
OpenShowcase RoboKombat
robocial
modelunitednations
designandbuildoneofthelargestofitskind
Burnout
It’sIt’safinelinethatseparatesawinnerfromaloser.Andit
willneverbefinerthan thesplit-second thatwill
separatevictoryfromdefeatastop-of-the-lineRCcar
modelssquareoffinanobstaclecoursefrom hell.
BurnoutbringstogetherRCcarenthusiastsfromIndia’s
bestcollegesinthisflagship
eventthatcombinesaspects
ofofMechanicalEngineering,
Electronicsand yourskills
behindthewheel.
Competitions
OpenShowcase
OpenShowcaseprovidesthebrightestmindsinthecountrywithaplatformtoexhibit
theirinnovativemodels/projectsinvariousdisciplineslikeComputerScienceand
Information Systems,Electrical,Electronicsand Instrumentation,Chemicaland
Mechanical,CivilandArchitecture,PureSciencesandManagement.
RoboKombat
IngenuityIngenuitytakesonanewdimensionin
Quarkinaquesttobecrownedthe
supremedestroyer.Robokombat,oneof
themostanticipatedeventsofQuark,
witnessessomeofthebestRoboteers
tryingtooverpowerandoutmaneuver
theiropponentsinthering.
Matka
QuarkiswhenIndia’sbestgamerscompeteinthebattleforthecovetedtitleofThe
GodlikeGamer.M^+K^hasalwaysbeenoneofthehighlightsofthefestival,having
witnessedsomeofIndia’sbestgamingclansbattleitoutontheQuarkconsole.
Andromedia
AAveritableMeccaforallAppjunkies,
Andromediainvitesyoutodesign
thenextbigthingoftheAppworld.
Andromediaisaone-of-its-kind
App Designing contestbased on
Google'sAndroidOS.
Competitions
matkagodlikegaming
GuestLectures
Expertiseisanepitomeofintellectualbrillianceandapassiontoreachthezenith.Witha
renownedlineofGuestSpeakersovertheyears,Quarkhasalwaysbeenaprimeplatform
wheretheflameofexpertisehasbeeneffectivelytransferredtomanymoretorches.The
pioneersofdiversefieldshavegracedQuarkwiththeirpresence,illuminatingmoreand
moremindstonewareasofinterest.Thenotablespeakersfromthepreviouseditionsof
Quarkare...
GuestLectures
VicHayes
The‘FatherofWi-Fi’and
chairoftheIEEEworking
groupforWirelessLAN.
DouglasOsheroff
1996NobelLaureatein
Physicsforthediscovery
oftheSuperfluidphase
ofHelium.
JonathanWolfe
FractalConnoisseurand
FounderoftheFractal
Foundation, New
Mexico,USA.
SirHarryKroto
1996NobelLaureatein
Chemistry for the
discovery of C60
BuckminsterFullerene.
C.Mohan
IBM,IBM,ACMandIEEEfellow
and the former Chief
scientist of IBM India,
knownforhisARIESfamily
oflocking and recovery
algorithms and Abort
commitprotocol.
PrabhuChawla
PadmaBhushan
laureateandthe
EditorialDirectorof
‘TheNewIndian
Express’.
TamerNakisci
Themastermindbehind
theNokia888concept
phonewhowaslisted
under ‘Europe’s100
YoungCreativeTalents’
in2009.in2009.
3-DMapping
Tofosterinnovation,Quarkprovidesaseriesofworkshopswherethecuriouscanget
theirhandsdirtyandunderstandthequintessenceofrealworldchallenges.Catering
todiversefields,aprofligacyofworkshopsbeforeandduringthefestensuresthat
thereisneveradullmomentforthosewhowishtotrytheirhandatsomethingnew.
Quark'11and’12organizedworkshopson‘DevelopmentofApplicationsonWin7’by
Microsoft,’ParallelComputingArchitecture’byNvidiaand‘AndroidAppDevelopment’
byRobotechlabs;allofwhichreceivedravereviewsfromattendees.Workshopson
‘Underwater‘UnderwaterRobotics’,‘EthicalHacking’and‘RemoteControlledCars’wereconducted
asPre-Quarkevents,witnessedhighlevelsofon-campusparticipation.Someofthe
workshopsconductedinthepastinclude:
Quark2012amazed a2000
strong crowd with a
breathtaking display of 3-D
Mapping projection on the
central B-Dome of BITS,
Pilani-K.K.Birla Goa campus.
Preceded only by a similar
displaydisplay by the Ministry of
TourismatDelhi’sIndiaGate,the
showwasthefirstofitskindin
Goa.The technology forthe
Animationshow wasprovided
byDreamPointAnimations.
Workshops
appdevelopment
bymicrosoft
LineFollower
Robotics
Workshopby
GreyOrange
Robotics
PSocWorkshop
by
CUDAworkshop
by
androidapplication
developmentworkshop
by
analytics
workshop
by
Aurora Venue:Auditorium
Aurora
•Largestofitskindforaneducationalinstitutioninthecountry.
•Seatingcapacityof2200
•2000decibelsofpuresound
•Equippedwithformidable24’x18’projectionscreenwhichcanbeusedtoshow
commercials.
•HosttoavarietyofprofessionalperformanceslikeFEEDINGTHEFISHandTHE•HosttoavarietyofprofessionalperformanceslikeFEEDINGTHEFISHandTHE
CARNIVALOFDIVINEIMAGINATION
•Formsavenueforvariousspecialeventsandshowcaseduringthefestival.
•Idealforproductdisplay
Brandingopportunities:
•ScreeningofAdvertisementsonthe
ProjectorScreen
•Dropdown exes(25x4ft)•Dropdown exes(25x4ft)
•Idealforproductshowcaseandlaunch
•HosttoCustomizedpromotionaleventsand
informalevents
2200SeatingCapacity
Whenavibrancyofcoloursshadestheskywithauniquetexture,wecallitanAurora.
Whenenergyjoinshandswithtechnologyundertheshadeofinnovation,the
‘Aurora’ofQuarkcomesintobeing.Thebiggestcrowd-pullerofthefestival,Aurora
boastsofworld-classperformances,allofwhichareupholdthetechnicalspiritof
Quark.ThepreviouseditionsofQuarksawthefollowingperformers:
1.A breathtaking displayof3-D Mapping projection byDreamPoint
Animations.PrecededonlybyasimilardisplaybytheMinistryofTourism
atDelhi’sIndiaGate,theshowwasthefirstofitskindinGoa.
2.‘Faridkot’bandof[V]LaunchPadfame.
3.EnthrallingperformancesbytheMime,Drama,DanceandMusicclubsof
thecampus.
4.Fireshows.
5.Feedingthefish(performersatAthensOlympics2004).5.Feedingthefish(performersatAthensOlympics2004).
Venue:LectureTheatre&LibraryComplex
•FaceoftheCampusandtheFestival.
•CapabilitiesofaMegaOutdoorStagewithmaximumbrandexposurepotential.
•IntheproximityoftheLoungeandtheFoodcourts.
•VenueforEventfinales,specialshowcase,outdooreventsandperformances.
Brandingopportunities
•Backdropsof20ftby20ftduringtheQuarkSpecialNiteEvents.
•Verticaldropdownbannersandflexesof25ftby4ftflankingthestagearea•Verticaldropdownbannersandflexesof25ftby4ftflankingthestagearea
•SpaceavailableintheB-DomePlazaforsettingupcorporatestallsfordirect
interactionwithstudentsandparticipants.
LectureTheatre
•Availabilityof4Lecturetheatreson
campus.
•Seatingcapacityofupto500.
•Equippedwitha10’-8’projectionscreen
andhighqualityAVsystem.
•HostsseveralWorkshopsandGuest•HostsseveralWorkshopsandGuest
lecturersthroughouttheyear,including
thoseatthefestival.
•Idealfordisciplinespecificshowcaseof
technology,lecturesbycompaniesand
professionalworkshops.
LibraryComplex
•Venueforseveralcorporatestallsandproductshowcasesinpreviouseditionsofthe
festival.
•LocationforpopularinformaleventssuchasSumoWrestlingandPlayStation
gaming.
•IncloseproximitytotheFoodCourt,ComputerCentreandB-DomePlaza.
••Officialvenueforseveraltechnicalexhibitionstalls.
Venue:B-Dome
WhyPartnerwithQuark2013?
•Quarkisoneofthebiggesttechnicalfestivalsintheregion,havinggone
internationalinits2011edition.
•TheNameandLogoisassociatedwithtechnicalexcellence,intensecompetition
andhighparticipation.
•ExtensiveBrandexposure,withanexpectedfootfallofover25,000.
•Opportunitytowitnesssomeofthebrightestyoungmindsinaction
•EnhanceCorporateinteractionsinthedomainofhighereducation.
••The exibilitytocustomizeEventstosuittherequirementsofindividualsponsors.
•Quarkisnotrestrictedtothethreedaysofthefestival,butconductsworkshopsand
lecturesthroughouttheyear(underthePreQuarkandGravitonBanner),thus
providingchronologicallydistributedBrandExposure.
•OpportunitytoestablishalongtermassociationwiththeBITS,Pilanibrandthrough
thePracticeSchoolInternshipsystem.
••Quarknotonlyattractslocaltalent,buthasalsowitnessedinternational
participationinrecentyears.Thefestivalhasalsoplayedhosttointernational
speakerslikeTamerNakisci,therenowmeddesigneroftheNokia888.
SponsorshipOpportunities
Pre-Festival
•Associationwiththebrandnameofthefestival,whichisoneofthebiggestin
India’stech-festcircuit.
•Logopresenceonposterssenttoovera1000collegesreachingouttomorethan
1.4millionstudents.
•Logopresenceoncorporateinvitessenttoover1000corporateprofessionals.•Logopresenceoncorporateinvitessenttoover1000corporateprofessionals.
•LogoPresenceandmentionontheofficialQUARKwebsite-www.bits-quark.org,
whichreceivedmorethan2millionhitsinthe2012editionofQuark.
DuringtheFestival
•Bannerspaceinhigh-visibilitylocationsintheCampusofBITS,Pilani-K.K.BirlaGoa
Campus.
••Advertisements(stillandvideo)onScreensinLectureTheatres,Auditoriumand
OutdoorVenues.
•RegularCompèrementionsofalloursponsorsandpartnersatthe2000seating
capacitycampusAuditorium.
•Logopresenceonpassesandschedulesandinthevicinityofthecentrallylocated
andwell-publicizedmascotofQUARK.
•DistributionofpublicitymaterialthroughStallsallottedforthepurpose.
•AdvertisingspaceinfestivalnewslettersduringallthreedaysofQUARK.•AdvertisingspaceinfestivalnewslettersduringallthreedaysofQUARK.
Post-Festival
•Logopresenceonthefollowingyear’sMarketingBrochurewhichreachesoutto
over300corporatehouses.
•Logopresenceonthefollowingyear’swebsiteunderthe‘PreviousSponsors’tab.
•LogoandCompanyintegratedEventprofileontheLookbackeBrochuresenttoall
BrandVisibility
SponsorshipAvenuesSponsorshipCategories
TitleSponsor
AssociateTitleSponsor
AssociateSponsor
CategorySponsor
AuroraSponsor
FestivalSponsor
EventsSponsor
Quark 2013 : Marketing Brochure
Quark 2013 : Marketing Brochure

Quark 2013 : Marketing Brochure