Quant Marketing Solutions is a data-driven marketing solutions firm dedicated to helping businesses grow through measurable, strategic, and creative marketing campaigns. We specialize in blending advanced analytics with innovative branding to deliver targeted marketing strategies that resonate with audiences and drive real-world results. At Quant, we believe marketing should not only be creative—it should be intelligent. That’s why our services are grounded in quantitative insights, behavioral data, and performance metrics. From digital advertising and content strategy to SEO, lead generation, and conversion optimization, we offer end-to-end solutions that help brands maximize their impact in the digital space. Our expert team works closely with clients across various industries—tourism, retail, tech, F&B, and more—to identify growth opportunities, refine messaging, and execute omni-channel campaigns that reach the right people at the right time. Whether it’s launching a new product, building brand awareness, or expanding into new markets, Quant ensures every marketing move is backed by insight and strategy. What sets us apart is our commitment to measurable success. Every campaign is monitored, evaluated, and optimized for better returns and long-term growth. We don’t just create marketing plans, we create smart, scalable systems that deliver sustained value. With Quant Marketing Solutions, you’re not just getting a service provider—you’re gaining a strategic partner invested in your brand’s success.

1. Quant Marketing
Solutions
Reach out more people with us
1

2. HELLO!
I am Hussain Arusham
Abbas
I am here as the Marketing Director of Quant
Marketing Solutions Pvt Ltd
Email: arusham@quant.mv
2

3. Quant Marketing
Solutions
Services
 Website Development
 Social Media Marketing
 SEO (Search Engine
Optimization)
 Content Marketing
 Graphic Designing
 Search Engine Marketing
 Other Digital Marketing services
Overview
 Established in 2002
 18 years in Marketing field
 Trusted & reliable marketing
company
 Awarded as 2018 most
innovative marketing team in
the Maldives by the Maldives
Business Awards 3

4. 1
Market
Analysis
4

5. 5
Maldives Demography
49.81%
50.19%
Gender
Male
Female
(National bureau of statistics, 2014)

6. 6
Maldives Demography
58,653
33,551
Population by Age
Sub division of age 15-64
Age 15-34 Age 35-60
23.69%
71.27%
5.05%
Population by Age
Under 15 years 15-60 years Above 60 years
(National bureau of statistics, 2014)

7. 7
Maldives Demography
• Overall increase in population
• Growth in younger population
age 24-34
• Growth & size of population
of Male & Female are almost
symmetrical
(National bureau of statistics, 2014)

8. Economic Indicators
8
GDP per capita
01 $10,330.62 in 2018
(8.28% growth)
HDI
02
(The world bank, 2019)
101 out of 189 countries
(second-highest HDI rank in South Asia)
(The world bank, 2020)

9. 01
Economic Indicators
9
Unemployment
rate
6.4%
(2019)
Inflation rate
04
(Statista, 2020)
1.37%
(2019)

10. 10
Instagram
• Keeping touch with
friends, family and
colleagues
• Finding products and
online sellers
• Looking for cloth designs
• Showing Photography
talents
Mainly Used to:
Pinterest
• Looking for cloth designs
to make on their own
• Looking for Arts & craft
samples
Mainly Used to:
Twitter
• Political debates
• Sharing News
Mainly Used to:
Facebook
60.81%
• Sharing News
• Keeping touch with
friends, family and
colleagues
• Finding products and
online sellers
• Entertainment
• Showing Photography
talents
•
Mainly Used to:
Social Media Usage in Maldives
13.08% 12.57% 8.55%
(Stats Counter, 2020)

11. Competitors to consider
11
Company A
Company B
Company C
2. Veylaa
1. Rhombus
4. Sea gull
3. Sonee Sports

12. 12
Objectives of the marketing campaign
01
To increase brand awareness by gaining 40,000
likes/followers combined from Fancy Boutique’s Facebook
page & Instagram account within 3 months, through
intensive advertisement on social media platforms.
02 To obtain 35,000 registered users on Fancy
Boutique’s website within 6 months.
03
To create an 8% growth of traffic driven to Fancy Boutique’s
website per month, for 6 months duration.

13. Whom should you target?
and why?
▸ Young fashion
enthusiasts
▸ price-conscious
▸ looking for the
latest fashion
trends
▸ 70% of the
products will be
targeted to
woman and 30%
targeted to men
▸ age 18-35 (Largest
segment of
working
population) 13

14. Whom should you target?
and why?
▸ Online retail allows
to overcome high
rent (allows to
maintain high
margins)
▸ Educated younger
generation - more
price conscious
▸ 70-80% of all
consumer
purchasing decisions
are driven by women
▸ 94% of women
between the ages of
15-35 spend over an
hour per day
shopping online.
14
(Forbes, 2019)

15. How we will enable you to capture the
target market (creative content)
15
Loyalty Point System
▸ Customers will gain loyalty point on purchases products above 100
mvr.
▸ Points can be used by customers to redeem discount coupons or
win selected products which is renewed weekly
▸ Encourages repeat purchases
▸ Attracts new customers
Online Contests
▸ Free fashionable clothes giveaway contests every month
▸ Increases new user registrations
▸ Increases brand awareness

16. How we will enable you to capture the
target market (creative content)
16
Customer Referral Program
▸ New users will be able to let us know who referred
our page to them
▸ Referral’s will receive a 30% discount coupon when
the new user exceeds Mvr.500 total spending.

17. Theories Utilized in Creative
Content
1. Brand Personification
▸ Refers to use of human-like characteristics in
creating PR, promotional activities or in other
marketing activities of a brand.
▸ Online contest’s winners can be revealed through
videos featuring famous public figures to
increase participation and awareness
17
(Cohen, 2014)

18. Theories Utilized in Creative
Content
2. Framing effect
▸ A bias effect on choice created by context
▸ Demonstrate how shifts in the perception
of the status quo can influence choices
between otherwise identical options
▸ Example: “Don’t miss 25% loyalty discount
vs Get 25% loyalty discount”
“advertising beef that is 95% lean vs 5%
fat”
18
(Tversky and Kahneman, 1981)

19. Register Page
▸ Register with social media apps
▸ Enables to target these
customers on social media
▸ Simple & Easy
19

20. Theory Utilized
The Commitment and Consistency Principle
▸ Initial choices made will decide what our
subsequent choices will be, in order behave
consistently and to justify our own selves
▸ Users who signed up with social media will be more
likely to:
1. Follow/like social media page/account
2. Sign-up for news letters etc
20
(Cialdini, 1984)

21. Order Page
▸ Easy & Simple to use
▸ Detailed
information
▸ Shows loyalty points
earned
21

22. Theory Utilized
Social Proof
▸ “we view a behavior as more correct in a given
situation to the degree that we see others
performing it”
This is utilized via
▸ Reviews
▸ Likes
▸ Followers
22
(Cialdini, 1984)

23. How will we help you reach to your
target audience? (audience attraction)
23
SEO
Optimization
Google Trends
Post content
on social
media
Google
Analytics
1. Most used words
to search trending
fashionable clothes
2. Words used to
search Online cloth
retail stores
1. Use SEO meta
titles and
descriptions
2. Using keywords
on Page SEO
3. Use keywords in
images ALT tags
1. Average time on
page
2. Unique page views
1. Use Facebook as
the mostly used
social media
platform
2. Use Instagram
and as more often
used for online
shopping and
looking for clothes
1. Increases page
views
2. Cheap as drives
organic traffic
Benefit
s 1. Easier for
consumers to find
2. Display your
content first
Benefit
s 1. Can identify
where to improve
Benefit
s 1. Increases brand
awareness
2. Drive additional
traffic
Benefit
s
(Bhandari and Bansal, 2018)

24. 24
Pay per Impression
• Gain more visibility
• Increased Traffic achieved
in shorter time period
Paid social media
advertising
• Maximize your content
marketing
• Extended reach
• Flexible budgets
Banner ads
• Increase brand
awareness
• Effective audience
targeting via cookies used
along with banner ads
How will we help you reach
to your target audience?
(audience attraction)
(Burcher, 2012)

25. 25
Mobile ads
Place your screenshot here
Quanta
1080 x 1080 pixels
Image format: .jpg or .png
Image ratio: 1:1

26. 26
Desktop ads
1200x628 pixels
File type: jpg or png
Image ratio: 1.91:1 to 4:5

27. Banner ads
468 x 60 Pixels
27

28. Theories Utilized in Audience
Attraction 1. AIDA Model
▸ Consumers goes through a rational and
sequential series of steps that ends up in steps
such as, attention, interest, desire and purchase
decision
▸ Awareness: Social Media Ads & Banner ads on
websites
▸ Interest: Aesthetically appealing photos and
videos
▸ Desire: Affordable pricing and promotional
discounts
28
(Grover and Vriens, 2006)

29. Theories Utilized in Audience
Attraction
1. Social object theory
▸ All online social interactions are based
around an object. This explains how
people with no direct relations can also
have a connection in social interface.
▸ Social media pages, creates communities
of people who would interact and share
information and create brand
awareness, drive additional traffic,
improve search engine rankings etc.
29
(McDonald, 2009)

30. 1. Google
Trends
Measurement and Use of Data collected
Track Fashion Trends
Supply the trending
brands and cloths
Identify new categories
of Fashion apparel to
sell
Helps to grow into
new segments
30 30
Brand 1
Brand 2
Brand 3
Trending
Brands
80%
60%
70%

31. 2. Google
Analytics
Measurement and Use of Data collected
Site Search Tracking
Find what customers are looking for
and use it to manage stock
Find the best & worse
content
Improve the less visited content
Goal Flow report
Find where people abandon the
shopping cart - if they leave at
checkout then you need to motivate
them to make the final action

32. 1. Facebook Insight
Measurement and Use of Data collected
Reach & Frequency
Identify how much traffic inorganic
ads drives. Spend more to increase
traffic
Audience Insights Target your Facebook ads to those who
have liked your page and is between the
age 18-35
Post Engagement Boost posts with low levels of
engagement to increase brand
awareness and sales

33. 1. Instagram
Insight
Measurement and Use of Data collected
Follower Gender
Post more content for the gender
with greater proportion of followers
Top locations (cities) Identify new geographical markets to
enter or create delivery routes
Search & Explore
Use to further enhance the organic
marketing (use of most recognized or
searched hashtags)

34. 34
THANK YOU!
Any questions?
You can find me at:
▸ @Arusham.quant
▸ arusham@quant.mv
▸ www.quantmarketing.mv

35. References
35
▸ Bhandari, and Bansal,. (2018) Impact of Search Engine Optimization as a Marketing Tool. Jindal Journal of Business Research [Electronic]. 7(1),
pp. 23-36. [Accessed 1 April 2020].
▸ Burcher,. (2012) Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World. 1st ed. London: Kogan Page Publishers.
▸ Cialdini,. (1984) Influence: The Psychology of Persuasion. New York: Harper Collins.
▸ Cohen, R.J. (2014) Brand Personification: Introduction and Overview. Psychology & Marketing [Electronic]. 31(1), pp. 1-30. [Accessed 30 April
2020].
▸ Forbes. (2019) Forbes [Online]. Available from: forbes.com/sites/forbescontentmarketing
/2019/05/13/20-facts-and-figures-to-know-when-marketing-to-women/#63edacde1297 [Accessed 30 April 2020].
▸ Grover, and Vriens,. (2006) The Handbook of Marketing Research. Thousand Oaks: Sage Publication Ltd.
▸ McDonald, I. (2009) Social Object Theory: The Secret Ingredient for Powering Social. Digital Outlook Report. Sydney: Razorfish LLC Razorfish LLC.
▸ National bureau of statistics. (2014) Maldives Population & housing Census 2014: Statistical release 1 Population& Households. National census
report. Male': National bureau of statistics National bureau of statistics.
▸ National Bureau of Statistics. (2020) Consumer Price Index: Annual 2019. Annaul Government CPI report. Male': National Bureau of Statistics
National Bureau of Statistics.
▸ Statista. (2020) Statista [Online]. Available from: https://www.statista.com/statistics/808780/unemployment-rate-in-maldives/ [Accessed 30
April 2020].
▸ Stats Counter. (2020) Stat Counter Global Stats [Online]. Available from: https://gs.statcounter.com/social-media-stats/all/maldives [Accessed 30
April 2020].
▸ The world bank. (2019) The world bank data [Online]. Available from: https://data.worldbank.org/indicator/NY.GDP.PCAP.CD?locations=MV
[Accessed 30 April 2020].
▸ The world bank. (2020) World Bank [Online]. Available from: https://www.worldbank.org/en/country/maldives/overview [Accessed 30 April
2020].
▸ Tversky, A. and Kahneman, D. (1981) The Framing of Decisions and the Psychology of Choice. Science [Electronic]. 211(4481), pp. 453-58.
[Accessed 30 April 2020].