Qualcomm used YouTube to promote its Snapdragon brand and strengthen its brand building efforts. It created a video showcasing Snapdragon and posted it on YouTube to communicate directly with customers and increase the popularity of its brand on social media. The case study demonstrates the power of social media for communication and how it can help companies connect with customers.

1. Qualcomm & YouTube case study
Qifan Wang
Roosevelt University
BADM 104 Social Media and Business
Dec 1, 2014

2. Situation
• designs and markets wireless
telecommunications products and services
• Strengthen the brand building
• The importance of communication

3. Action
• Snap dragon
• Youtube
• https://www.youtube.com/watch?v=N9Y_naT
HPsY

4. Result
• Close to customers
• promote the brand popularity

5. Learning
• The power of social media
• Communication