Qualcomm
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Qualcomm used YouTube to promote its Snapdragon brand and strengthen its global communications. By posting videos on YouTube about Snapdragon, Qualcomm was able to connect directly with consumers and increase the popularity of its brand on a global scale. The case study demonstrated the power of social media for business communication.
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Qualcomm
- 1. Qualcomm & YouTube case study Qifan Wang Roosevelt University BADM 104 Social Media and Business Nov 24, 2014
- 2. Situation • designs and markets wireless telecommunications products and services • Strengthen the brand building • Global Communication
- 3. Action • Snap dragon • Youtube
- 4. Result • Close to civilians • promote the brand popularity
- 5. Learning • The power of social media • Communication