Qeturah.com aims to address the lack of an online marketplace for African art and craft, helping local suppliers grow beyond their immediate contacts. The platform will ensure product quality by collaborating directly with crafters and plans to significantly expand its merchant base and market share in Nigeria. Funding of $200,000 is sought to support operations and growth strategies over the next two years.

1. Bridging Africa to the World

2. Problem 1:
There is no online platform to cater for
the growing demand for top quality
African art and craft locally and in the
global Diaspora market.

3. Problem 2:
African craft suppliers experience
limited market growth as their
customers happen to be immediate
family members and relatives, friends,
colleagues and neighbors. Growth rate
is restricted as there are little or no
opportunities to scale.

4. Solution:
Qeturah Dot Com is the go-to Ecommerce
platform to shop for top quality competitively
priced African art and craft. We partner directly
with the crafter to ensure we fulfil our promise of
quality.
As we continue to understand our shoppers
behavior and business processes, we will improve
our sales approach and educate our merchants
on better fulfillment of customer wants and needs.

5. Mission
Create a community that fosters the seamless
trade of top quality African art and craft directly
from crafters, at competitive prices and record
time delivery.

6. Economic Statistics
92%
8%
Nigeria's GDP 2014
Other Distributive trade $51.5 billion
Art & Craft $4.48 billion
 Nigeria is the most
populous black nation –
178+ million people – 23%
middle class.
 Nigeria’s GDP 2014 - $560
billion
 Non oil sector -
Distributive trade of $56
billion (10% of total GDP)
 Art and craft – 8% of
distributive trade

7. Revenue Streams
Primary Revenue +
- 17% commission fee per transaction
(from partner merchants)
+
In-site
Advertisements by
non competitive
brands as a
Secondary
Revenue Stream
Digital / social marketing Customer service
Packaging Logistics

8. Competitive Advantage
Unique shopping
experience
Realistic Business Model
Idea
Impeccable
customer support
Time to
market
Niche market
Diverse team
Record delivery
time

9. Competitor Analysis
Competitors Customer
service
Afrocentric Indigenous Variety Support Pricing Design &
Technology
Record
Delivery
Etsy
Jumia
Konga
Nike Art
Arts and Craft
Qeturah Dot Com

10. 2015/2016 expansion plan
 Increase merchants headcount to 50 by December 2015
 Capture 3% of Lagos market share by March 2015
 Increase market share by 3x every quarter year
 Expand sales to other major cities in Nigeria – Abuja, Port Harcourt, Benin, Warri.
and Kaduna by January 2016.
 Expand customer facing teams like support, sales, etc. to accommodate new
customers by March 2016.
 Capture 4% share of the Nigerian art and craft market by September 2016
 Strategizing plans to expand merchant base intercontinentally, and global
shipment by December 2016
 Double on marketing according to demand to widen our lead flow to lower
cost per acquisition long term

11. 0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
2015 2016 2017 2018
Sales Forecast
Sales Users

12. Funding Request
2014 2015
$8,000 $5,000
Seed Seed
Personal Tony Elumelu
Foundation
Funding History
 Amount requested: $200,000
 Projected lifespan of funds: 2 years
 Security type: Convertible note/equity (negotiable)
 Financial needs to be covered:
Funding Expenses
Office Space equipment $2,500
Hardware and Software purchases $7,000
Operation expenses $50,916
Salary and wages $78,048
Purchase of company vehicle $11,000
Conferences and Networking Events $6,000
Contingencies $30,000
Miscellaneous $14,536
Total $200,000

13. Founding Team
Keturah Ovio-Onoweya- CEO Olaoluwa Oluro - Lead Developer
Victor Akadu – Chief Marketer
Keturah is very tech savvy with an
Undergraduate degree in Software
Engineering at Nottingham Trent
University UK. She also helped build
2 tech startups in Malaysia within
2years.
She is goal driven and determined
International traveler victor
received top notch education at
University of Nottingham, Malaysian
campus and possess a wealth of
experience in management and
marketing in Malaysia, Indonesia,
Dubai and Abuja.
Olaoluwa is tech savvy and loves to
learn new and improve his
programming languages. He has
developed a number of software
programs including a fully functional
Banking software for a Microfinance
bank in Nigeria.

14.  Keturah: @ketybrown | +234 818 160 8844 | keturah@qeturah.com
 Victor: +234 817 498 4987 | victor@qeturah.com
 @qeturahdotcom | www.qeturah.com
Bridging Africa to the World