2. Project Overview/Background
Background
• Research
• Work with IT to understand current processes
• Presented current research and search
parameters to determine next steps and action
items
Project Objectives
• Data consistency
• Data integrity
• Efficient process and streamlined data across
segments
3. Background: Generating Search Results
Search Result generation
Product
descriptions
in SYS21
Keywords
in SYS21
Metadata
in Stibo
4. Background: Keyword Types
EX: Clavamox EX: Clavamox 15ml for cats
Source: http://knowledge.hubspot.com/keyword-user-guide-v2/understanding-keywords
Keyword: Example
5. Background: Product Descriptions
Product Description: Example
Stock Heartgard Plus Chewables 68mcg for Dogs and Puppies up to 25lbs, Blue
(Ships from HSAH)
Data Point
Keyword = broad results
Additional features creates long-
tail keywords = refined results
Metadata narrows scope
6. Process: Improving Search
Phase 1
•Data Standardization
•Product descriptions
•Description template, segment buy-in
•SOP and establish workflow (segment participation)
Phase 2
•Legacy Data Clean-up
•Process for standardization of new item creation
Phase 3
•Keyword Enhancements
•Expanding data entry point
•Scrub current keyword data
•Creating new keywords
Phase 4
•Continued Enhancements
•Metadata: additional entries, enhancements
•Building Customer Sentiment
7. Phase 1: Data Standardization
Step1
Review
current
product
descriptions;
creating
description
template
Step2
Working
with depts.
to develop
template;
create data
entry
standards
Step3
Establish an
SOP for
continued
workflow
and process
efficiency
8. Stibo’s Role in Website Enhancement
New Data Attributes
• Active Ingredients
• Comparable Data
• Secondary Vet Class
Image Improvements
• Corrected the web image push
• Incorrect format swap
• Adding secondary images
Metadata
• Scrubbing current data for correction
• Keeping data updated
• Adding data points
• Flea/tick chart, OSHA, etc.
Media Enhancements
•YouTube Videos
•PDFs
•Publication links
Web/Print
Enhancements
Stibo’s use in search parameters is optional; SYS21 should be data of record
