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Q1 2009 Earnings Conference Call
               g
April 29, 2009

Jeff Housenbold, CEO
Mark Rubash, CFO
Safe Harbor Disclaimer

    This presentation contains quot;forward-lookingquot; statements within the meaning of Section 27A of the Securities Act of 1933, as
    amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that involve risks and uncertainties.
    These forward-looking statements include statements about our business outlook and strategy, and statements about
                                                                                                strategy
    historical results that may suggest trends for our business. You can identify these statements by the use of terminology
    such as “guidance”, “believe”, “expect”, “will”, or similar forward-looking terms. You should not rely on these forward-
    looking statements as they involve risks and uncertainties and may cause actual results to vary materially from the forward-
    looking statements. Factors that might contribute to such differences include, among others, economic downturns and the
    g
    general state of the economy, our ability to expand our customer base; our ability to retain and hire necessary employees,
                                  y         y                                             y                            y       y
    including seasonal personnel, and appropriately staff our operations; the impact of seasonality on our business; our ability
    to develop on a timely basis, as well as consumer acceptance of, new products and services; our ability to develop
    additional adjacent lines of business; unforeseen changes in expense levels; and competition, which could lead to pricing
    pressure. For more information regarding the risks and uncertainties that could cause actual results to differ materially from
    those expressed or implied in these forward-looking statements, as well as risks relating to our business in general, we
    refer you to the “Ri k F t ” sections of th company’s SEC fili
      f        t th “Risk Factors”     ti     f the            ’       filings, which are available on th S
                                                                                 hi h        il bl     the Securities and E h
                                                                                                                iti      d Exchange
    Commission’s Web site at www.sec.gov. These forward-looking statements are based on current expectations and the
    company assumes no obligation to update this information.

    This presentation includes non-GAAP financial measures, including Adjusted EBITDA, and non-GAAP EPS, and Free Cash
    Flows.
    Flows The method we use to produce non-GAAP financial measures is not computed according to GAAP and may differ
                                              non GAAP
    from the methods used by other companies. We believe that these non-GAAP measures better reflect the company's core
    operating results and thus are appropriate to enhance the overall understanding of the company's past financial
    performance and its prospects for the future. These adjustments to the company's GAAP results are made with the intent of
    providing both management and investors a more complete understanding of the company's underlying operational results
    and trends and performance. Management uses these non-GAAP measures to evaluate the company's financial results,
    develop budgets and manage expenditures. The presentation of this additional information is not meant to be considered in
    isolation or as a substitute for or superior to comparable financial measures prepared in accordance with GAAP.


2
Earnings Conference Call Agenda




    • Key Q1 accomplishments   • Financial performance
                                  review
                               • Guidance for Q2 / FY 2009



3
Today’s Key Messages

                                                 5% increase in Q1 total net revenues; and 19% increase
                                             ●
           Solid                                 in personalized products & services net revenues
                                                    p            p
           Q1-09                                 Break-even Adjusted EBITDA* of $0.1 million
                                             ●
          Results
                                                 Better than expected gross and operating margins
                                             ●



                                                 Photo Books: launched personalized 8x8 soft cover
                                             ●
       Focus on                                  edition, and continued to improve experience
        Three                                    Cards & Stationery: Launched coordinated cards,
                                             ●
       Strategic                                 announcements, note pads & gift tags
                                                               t    t    d    ift t
      Imperatives
                                                 Share Sites: enhancements to drive creation, engagement
                                             ●
                                                 and conversion; ended quarter with 920k + sites

                                                 Successfully opened new Phoenix, AZ plant on schedule
                                             ●
         Building                                Promoted Peter Elarde to SVP & CMO and
                                             ●
          for the                                Dan McCormick to VP & GM of Products & Services units
          Future
                                                 Continued focus on initiatives to increase net revenues,
                                             ●
                                                 free cash flows and long-term shareholder value
     *Adjusted EBITDA is a non-GAAP financial measure defined as earnings before interest, taxes, depreciation, amortization and stock-based compensation.
4    For more information, please see Shutterfly’s First Quarter 2009 Press Release dated April 29, 2009 and other SEC Filings.
New Soft Cover Photo Books




Key Features
• Expanded photo book choice set with new 8x8 soft cover books
• Priced at $
            $19.99 to compliment hard cover edition at $ $29.99
• New option will encourage trial, increase gift giving and expand
    consideration to more causal use occasions



5
Expanded Card & Stationery Collection
                                    Personal Stationery
Coordinated Invitation Suites




     Invitation
                   Thank You Card




     Gift Tag
                  Address Label


6
CenterStage Puzzles




7
Improvements to Share sites



                                  • Enhanced share
                                    site permissions
                                    and notifications

                                  • Optimized ability to
                                    order prints and
                                    photo books

                                  • Improved ability to
                                    share to favorite
                                    social networking
                                    and blogging sites




8
Shutterfly for iPhone


                            Key Features
                            • Access & view Shutterfly
                              albums
                            • Upload photos to Shutterfly
                              account from iPhone
                            • Post photos to Shutterfly
                              Share sites



                            Results
                            • #1 free photo app
                            • Top 100 overall free apps



9
Q1 Site & User Experience Changes

                                 • Homepage redesign:
                                   improved registration,
                                   abandonment, conversion
                                   rates and natural search
                                   rankings
                                 • Updated registration page:
                                   improved conversion rates
                                 • Updated promotion engine:
                                   improved segmentation and
                                   targeting




10
Letter to Customers




11
Enhanced Adobe Integration




      • Announced default print solution into Adobe Photoshop Elements 6 & 7,
        Photoshop Album Starter Edition and Photoshop.com
      • Changes allow Adobe users to create photo books, cards, calendars
        and prints in just a few clicks
12
Target Wedding and Baby Registries




13
Shutterfly Baby Solutions Page


 Find announcements
   that compliments
   your baby’s name




 Tips on photography,
 announcements and
         more




14
Recent Awards




15
Leverage Manufacturing Assets




     Redwood City, CA
       Corporate HQ
                                        Charlotte, NC
                                        Manufacturing
                         Phoenix, AZ
                        Manufacturing




16
Strong Management Team



                Peter Elarde
                Senior Vice President and Chief Marketing Officer




                Dan McCormick
                D MC      ik
                Vice President & General Manager, Products and Services




17
In Summary

        Driving Key Initiatives

       • Lead in photo books, cards & stationery and memory sharing
       • Revenue, free cash flow and long term shareholder value


        Market Leaders
       • Best products, services and brand
       • Track record of profitability since 2003
       • Strong balance sheet


        Talented Managers
       • History of executing in good and bad economic cycles
       • Commitment to financial discipline

18
Financial Review
Mark Rubash, CFO
Financial Topics


     •   Q1 Performance
     •   Key Metrics
     •   Q1 Operating Results
     •   Q2 and Full Year 2009 Guidance




20
Q1 2009 User Engagement Metrics

     User engagement metrics continued to show trends experienced in 2008
       • Lower activity during non-seasonal periods
                               non seasonal
       •    Stronger performance during days surrounding traditional gift-giving periods


                                           Up slightly year over year with fairly consistent growth
                                                       year-over-year,
                                      ●
              Site Visits
                                           rates across the quarter



                                           Accelerated significantly from Q4, with double-digit
                                      ●
        User Registrations
                                           year-over-year growth


                                           Up only slightly year-over-year, but strong double-digit
                                       ●
           Unique Uploaders
                                           growth in images uploaded


                                           Double-digit year-over-year growth
                                       ●
        Image Shares Sent

21
Q1 2009 Key Metrics



                                                      Year-Over-
                             Q1 2008     Q1 2009
                                                     Year Growth

                                                        (1%)
       Customers              895,000     888,000

       Orders                1,617,000   1,471,000      (9%)

                                                        15%
       Average Order Value     $21.23      $24.48




22
Q1 2009 Revenue – Customer Mix


                        $36.0 M
              $34.3 M
                                  1% Y-o-Y
                          21%
                22%               Growth
                                             New Customers

                                             Existing Customers
                         79%
                78%
                                  6% Y-o-Y
                                     YoY
                                  Growth


               Q1 08     Q1 09




23
Q1 2009 Revenue – Product Mix


                        $36.0
                        $36 0 M
              $34.3 M

                                  19%
                          61%
                54%                         Personalized Products &
                                  Y-o-Y
                                  YoY
                                            Services
                                  Growth
                                            (photo books, stationery & folded
                                            greeting cards, calendars, photo
                                            merchandise, etc.)
                                  (12%)
                46%                         Photo Prints
                          39%
                                  Y-o-Y
                                  Decline
               Q1 08     Q1 09




24
GAAP Operating Results –
     Gross Profit Margins

                                Q1 2008        Q1 2009         Q1 2008       Q1 2009
                                                                  2007

     Net Revenue                $34.3 M                         % of Total Revenues
                                                $36.0 M
                                                                 48%
                                                $16.3 M
     Gross Profit/Margins                                                      45%
                                $16.4 M


            • Year-over-year margin decline due to planned manufacturing
              transition from Hayward, CA to Phoenix, AZ
            • Stronger-than-expected margin performance from
              improvements in shipping and materials costs and improved
              product mix




25
GAAP Operating Results –
     Technology & Development Expenses

                                Q1 2008        Q1 2009         Q1 2008       Q1 2009
                                                                  2007

     Net Revenue                $34.3 M                         % of Total Revenues
                                                $36.0 M
                                                                 48%
                                                $16.3 M
     Gross Profit/Margins                                                      45%
                                $16.4 M
     Operating Expenses
         Technology & Dev’t      $9.2 M         $11.0 M          27%           31%


            • Increases in depreciation, amortization and stock-based
              compensation and increases in power, co-location space and
              bandwidth costs




26
GAAP Operating Results –
     Sales & Marketing Expenses

                                Q1 2008        Q1 2009         Q1 2008       Q1 2009
                                                                  2007

     Net Revenue                $34.3 M                         % of Total Revenues
                                                $36.0 M
                                                                 48%
                                                $16.3 M
     Gross Profit/Margins                                                      45%
                                $16.4 M
     Operating Expenses
         Technology & Dev’t      $9.2 M         $11.0 M          27%           31%
         Sales & Marketing
                         g       $
                                 $8.1 M          $
                                                 $7.8 M          23%           22%


            • Q1 customer acquisition costs decreased by 4% from prior
              year,
              year reflecting improved performance from our search engine
              optimization efforts and greater promotional efficiency




27
GAAP Operating Results – General and
     Administrative Expenses

                                 Q1 2008         Q1 2009         Q1 2008         Q1 2009
                                                                    2007

     Net Revenue                 $34.3 M                           % of Total Revenues
                                                  $36.0 M
                                                                    48%
                                                  $16.3 M
     Gross Profit/Margins                                                          45%
                                 $16.4 M
     Operating Expenses
         Technology & Dev’t       $9.2 M          $11.0 M           27%            31%
         Sales & Marketing
                         g        $
                                  $8.1 M           $
                                                   $7.8 M           23%            22%
         General & Admin.         $7.6 M           $6.9 M           22%            19%

            • Year-over-year decrease attributed primarily to headcount
              reductions and lower use of outside consultants and contractors
            • G&A savings partially offset by increased costs for office space




28
Adjusted EBITDA

                                                         Q1 2008                        Q1 2009                         Q1 2008                     Q1 2009
                                                                                                                           2007

     Net Revenue                                         $34.3 M                                                           % of Total Revenues
                                                                                          $36.0 M
                                                                                                                             48%
                                                                                          $16.3 M
     Gross Profit/Margins                                                                                                                             45%
                                                        $16.4 M
     Operating Expenses
          Technology & Dev’t                               $9.2 M                         $11.0 M                            27%                      31%
          Sales & Marketing
                          g                                $
                                                           $8.1 M                          $
                                                                                           $7.8 M                            23%                      22%
          General & Admin.                                 $7.6 M                          $6.9 M                            22%                      19%
     Operating Loss                                     ($8.4) M                         ($9.4) M                         (24%)                     (26%)
     Adjusted
     Adj sted EBITDA*                                   ($0.7)
                                                        ($0 7) M                            $0.1
                                                                                            $0 1 M                          (2%)                         -

               • Consistent, sustained effort across entire business to manage
                 cost structure in line with revenue growth
               • Continued commitment to deliver increasing profitability and free
                 cash flows
         * Adjusted EBITDA is a non-GAAP financial measure defined as earnings before interest, taxes, depreciation, amortization and stock-based
29       compensation. For more information, please see Shutterfly’s First Quarter 2009 Press Release dated April 29, 2009 and other SEC Filings.
GAAP Operating Results - EPS

                                                         Q1 2008                        Q1 2009                         Q1 2008                     Q1 2009
                                                                                                                           2007

     Net Revenue                                         $34.3 M                                                           % of Total Revenues
                                                                                          $36.0 M
                                                                                                                             48%
                                                                                          $16.3 M
     Gross Profit/Margins                                                                                                                             45%
                                                        $16.4 M
     Operating Expenses
           Technology & Dev’t                              $9.2 M                         $11.0 M                            27%                      31%
           Sales & Marketing
                           g                               $
                                                           $8.1 M                          $
                                                                                           $7.8 M                            23%                      22%
           General & Admin.                                $7.6 M                          $6.9 M                            22%                      19%
     Operating Loss                                     ($8.4) M                         ($9.4) M                         (24%)                     (26%)
     Adjusted
     Adj sted EBITDA*                                   ($0.7)
                                                        ($0 7) M                            $0.1
                                                                                            $0 1 M                          (2%)                         -
     Tax Rate                                                                                                                49%                      32%
                                                        ($ )
                                                        ($3.6) M                         ($ )
                                                                                         ($6.2) M                         (
                                                                                                                          (10%)
                                                                                                                              )                     (
                                                                                                                                                    (17%)
                                                                                                                                                        )
     GAAP Net Loss
                                                          ($0.15)                           ($0.25)
     EPS
         * Adjusted EBITDA is a non-GAAP financial measure defined as earnings before interest, taxes, depreciation, amortization and stock-based
30       compensation. For more information, please see Shutterfly’s First Quarter 2009 Press Release dated April 29, 2009 and other SEC Filings.
Capital Expenditures
                                                                                  ($ in millions)


                    Annual
             Capital E
             C it l Expenditures
                          dit
                    $35.0

                                                         Q1-09
                                       2009
                                                 Capital Expenditures
                                     Guidance:
                                                         $5.0
                                     $22 - $26
                                                          $0.8
                            $22.7                                       Cap’d R&D
            $20.7
                                                                        Bldg. Improvements
                                                          $1.3          Manf. equipment
                                                                        Tech equip / software
                    18.7%
            16.8%                                         $0.3
 CapEx as
 % of Rev

                                     11% - 12%
                             10.7%
                                                          $2.6




                                        2009
            2006    2007     2008                         Q1-09
31
Balance Sheet Update: Mar. 31, 2009

     • $65.9 million in cash and liquid investments
                                   q
     • $52.3 million in auction rate securities and UBS rights
         – In November 2008, accepted formal rights offering from UBS entitling Shutterfly to
           sell auction rate securities to UBS at par value beginning June 30, 2010
                                                  p           g     g        ,
         – Auction rate securities impairment of $9M at 12/31/08 reduced to $7.3M at
           3/31/09, with $1.7M gain recognized as component of other income/expense
         – UBS rights valued as separate financial instrument, with 1.7M loss recognized in
           Q1 as a component of other income/expense
                             t f th i         /

     • $20 million revolving line of credit through April 29, 2009
         – Expect to replace existing line with new $20M facility in Q2 2009




32
Context on Guidance

       • Since the end of Q4 holiday shopping period, have seen a consistent,
         seasonal slow-down in site traffic & order volumes
                  slow down
       • With continuing recessionary pressures, continue to believe 2009 will be most
         challenging year on record


       • Given early ‘09 trends, believe ’09 top-line results will be difficult to predict
       • Expect continued trend of weak non-seasonal order volumes, with modest year-
         over-year improvements around seasonal holidays
       • Expect consistent mix of revenues between new and existing customers, modest
         growth in average order values and shift from prints to personalized products


       •G
        Generated $680k of Q1 Commercial Print revenues and expect to substantially
                td         f    C         i lPi t               d          tt    b t ti ll
        build on that amount throughout ’09. However, initiative still in early business
        development phase and we are excluding from guidance
       • Implemented cost management strategies in ‘08 and will continue in ’09
       • Remain firmly committed to increasing long-term profitability and free cash flows


33
Full Year 2009 Guidance

                                                                            2009                                               2009
     $ and shares in millions                                               GAAP                                            Non GAAP
                                                                                                                            Non-GAAP*

     Net Revenues                                                     $195 – $215                                           $195 – $215

     Gross Profit/Margins                                              51% – 53%                                             52% – 54%

     Operating Income / (Loss)                                         ($13) – ($2)                                           $1 – $13

                                                                                                                             14% – 18%
     Adjusted EBITDA** Margin
              EBITDA

                                                                       40% – 67%                                             (10%) – 32%
     Effective Tax Rate

     Diluted EPS                                                   ($0.29)
                                                                   ($0 29) – ($0 01)
                                                                             ($0.01)                                       $0.09
                                                                                                                           $0 09 – $0 35
                                                                                                                                   $0.35

     Weighted Average Shares                                                  25.4                                                  26.7

     Capital Expenditures                                               11% - 12%                                              11% - 12%
     (% of revenues)
     *Non-GAAP calculations exclude stock-based compensation expense, amortization of purchased intangibles and the income tax impact related to these adjustments.
     * *Adjusted EBITDA is a non-GAAP financial measure defined as earnings before interest, taxes, depreciation, amortization and stock-based compensation. For more
34   information, please see Shutterfly’s First Quarter 2009 Press Release dated April 29, 2009 and other SEC Filings.
Q2 2009 Guidance

                                                                          Q2 2009                                            Q2 2009
     $ and shares in millions                                              GAAP                                             Non GAAP
                                                                                                                            Non-GAAP*

     Net Revenues                                                      $34 – $37                                           $34 – $37

     Gross Profit/Margins                                             45% – 47%                                            47% – 49%

     Operating Loss                                                    ($13) – ($11)                                       ($10) – ($8)

     Adjusted EBITDA**
              EBITDA                                                                                                       ($3.0)
                                                                                                                           ($3 0) – ($1 0)
                                                                                                                                    ($1.0)

     Effective Tax Rate                                                40% – 67%                                           (10%) – 32%

     Diluted EPS                                                   ($0.30)
                                                                   ($0 30) – ($0 14)
                                                                             ($0.14)                                   ($0.41)
                                                                                                                       ($0 41) – ($0 20)
                                                                                                                                 ($0.20)

     Weighted Average Shares                                                  25.2                                                  25.2



     *Non-GAAP calculations exclude stock-based compensation expense, amortization of purchased intangibles and the income tax impact related to these adjustments.
     * *Adjusted EBITDA is a non-GAAP financial measure defined as earnings before interest, taxes, depreciation, amortization and stock-based compensation. For more
35   information, please see Shutterfly’s First Quarter 2009 Press Release dated April 29, 2009 and other SEC Filings.
Annual Operating Results
                                                                                                                                                             ($ in millions)



                      Net Revenues                               Adjusted EBITDA*
                                                                   j                                                      Free Cash Flows**
           PP&S
                                              $195
           Prints                              to
                                  $213.5      $215
                                                                                                     $27
                       $186.7                                                                         to                                                  $4
                                                                                                     $39
                                                                                         $38.4                                                             to
                                                                                                                                               $15.6      $15
                                                                              $32.9
                                    61%
                         56%
            $123.4

                                                                   $21.6
                51%                                                                                  14%
                                                                                                      to
                                                                                         18.0%
                                                                                                     18%
                                                                             17.6%
                                                                   17.5%
                                    39%
                         44%
                49%
                                                                                                                           $1.0

                                                                  2006        2007       2008       2009E
            2006        2007       2008      2009E                                                                      2006         2007       2008      2009E
 Y/Y Growth:
                                                                                                                                    ($2.1)
                77%      69%       23%
       PP&S
                25%      34%        3%
        Print
                                            (9%) – 1%
                47%      51%      14%
Net Revenues


            For more information, please see Shutterfly’s First Quarter 2009 Press Release dated April 29, 2009 and other SEC Filings.
            *Adjusted EBITDA is a non-GAAP financial measure defined as earnings before interest, taxes, depreciation, amortization and stock-based compensation.
            **Free Cash Flows is a non-GAAP financial measure defined as Adjusted EBITDA* less purchases of property and equipment and capitalization of
 36         software and website development costs.
Q&A
Jeff Housenbold, CEO
Mark Rubash, CFO

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Q1 2009 Earning Report of Shutterfly Inc.

  • 1. Q1 2009 Earnings Conference Call g April 29, 2009 Jeff Housenbold, CEO Mark Rubash, CFO
  • 2. Safe Harbor Disclaimer This presentation contains quot;forward-lookingquot; statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that involve risks and uncertainties. These forward-looking statements include statements about our business outlook and strategy, and statements about strategy historical results that may suggest trends for our business. You can identify these statements by the use of terminology such as “guidance”, “believe”, “expect”, “will”, or similar forward-looking terms. You should not rely on these forward- looking statements as they involve risks and uncertainties and may cause actual results to vary materially from the forward- looking statements. Factors that might contribute to such differences include, among others, economic downturns and the g general state of the economy, our ability to expand our customer base; our ability to retain and hire necessary employees, y y y y y including seasonal personnel, and appropriately staff our operations; the impact of seasonality on our business; our ability to develop on a timely basis, as well as consumer acceptance of, new products and services; our ability to develop additional adjacent lines of business; unforeseen changes in expense levels; and competition, which could lead to pricing pressure. For more information regarding the risks and uncertainties that could cause actual results to differ materially from those expressed or implied in these forward-looking statements, as well as risks relating to our business in general, we refer you to the “Ri k F t ” sections of th company’s SEC fili f t th “Risk Factors” ti f the ’ filings, which are available on th S hi h il bl the Securities and E h iti d Exchange Commission’s Web site at www.sec.gov. These forward-looking statements are based on current expectations and the company assumes no obligation to update this information. This presentation includes non-GAAP financial measures, including Adjusted EBITDA, and non-GAAP EPS, and Free Cash Flows. Flows The method we use to produce non-GAAP financial measures is not computed according to GAAP and may differ non GAAP from the methods used by other companies. We believe that these non-GAAP measures better reflect the company's core operating results and thus are appropriate to enhance the overall understanding of the company's past financial performance and its prospects for the future. These adjustments to the company's GAAP results are made with the intent of providing both management and investors a more complete understanding of the company's underlying operational results and trends and performance. Management uses these non-GAAP measures to evaluate the company's financial results, develop budgets and manage expenditures. The presentation of this additional information is not meant to be considered in isolation or as a substitute for or superior to comparable financial measures prepared in accordance with GAAP. 2
  • 3. Earnings Conference Call Agenda • Key Q1 accomplishments • Financial performance review • Guidance for Q2 / FY 2009 3
  • 4. Today’s Key Messages 5% increase in Q1 total net revenues; and 19% increase ● Solid in personalized products & services net revenues p p Q1-09 Break-even Adjusted EBITDA* of $0.1 million ● Results Better than expected gross and operating margins ● Photo Books: launched personalized 8x8 soft cover ● Focus on edition, and continued to improve experience Three Cards & Stationery: Launched coordinated cards, ● Strategic announcements, note pads & gift tags t t d ift t Imperatives Share Sites: enhancements to drive creation, engagement ● and conversion; ended quarter with 920k + sites Successfully opened new Phoenix, AZ plant on schedule ● Building Promoted Peter Elarde to SVP & CMO and ● for the Dan McCormick to VP & GM of Products & Services units Future Continued focus on initiatives to increase net revenues, ● free cash flows and long-term shareholder value *Adjusted EBITDA is a non-GAAP financial measure defined as earnings before interest, taxes, depreciation, amortization and stock-based compensation. 4 For more information, please see Shutterfly’s First Quarter 2009 Press Release dated April 29, 2009 and other SEC Filings.
  • 5. New Soft Cover Photo Books Key Features • Expanded photo book choice set with new 8x8 soft cover books • Priced at $ $19.99 to compliment hard cover edition at $ $29.99 • New option will encourage trial, increase gift giving and expand consideration to more causal use occasions 5
  • 6. Expanded Card & Stationery Collection Personal Stationery Coordinated Invitation Suites Invitation Thank You Card Gift Tag Address Label 6
  • 8. Improvements to Share sites • Enhanced share site permissions and notifications • Optimized ability to order prints and photo books • Improved ability to share to favorite social networking and blogging sites 8
  • 9. Shutterfly for iPhone Key Features • Access & view Shutterfly albums • Upload photos to Shutterfly account from iPhone • Post photos to Shutterfly Share sites Results • #1 free photo app • Top 100 overall free apps 9
  • 10. Q1 Site & User Experience Changes • Homepage redesign: improved registration, abandonment, conversion rates and natural search rankings • Updated registration page: improved conversion rates • Updated promotion engine: improved segmentation and targeting 10
  • 12. Enhanced Adobe Integration • Announced default print solution into Adobe Photoshop Elements 6 & 7, Photoshop Album Starter Edition and Photoshop.com • Changes allow Adobe users to create photo books, cards, calendars and prints in just a few clicks 12
  • 13. Target Wedding and Baby Registries 13
  • 14. Shutterfly Baby Solutions Page Find announcements that compliments your baby’s name Tips on photography, announcements and more 14
  • 16. Leverage Manufacturing Assets Redwood City, CA Corporate HQ Charlotte, NC Manufacturing Phoenix, AZ Manufacturing 16
  • 17. Strong Management Team Peter Elarde Senior Vice President and Chief Marketing Officer Dan McCormick D MC ik Vice President & General Manager, Products and Services 17
  • 18. In Summary Driving Key Initiatives • Lead in photo books, cards & stationery and memory sharing • Revenue, free cash flow and long term shareholder value Market Leaders • Best products, services and brand • Track record of profitability since 2003 • Strong balance sheet Talented Managers • History of executing in good and bad economic cycles • Commitment to financial discipline 18
  • 20. Financial Topics • Q1 Performance • Key Metrics • Q1 Operating Results • Q2 and Full Year 2009 Guidance 20
  • 21. Q1 2009 User Engagement Metrics User engagement metrics continued to show trends experienced in 2008 • Lower activity during non-seasonal periods non seasonal • Stronger performance during days surrounding traditional gift-giving periods Up slightly year over year with fairly consistent growth year-over-year, ● Site Visits rates across the quarter Accelerated significantly from Q4, with double-digit ● User Registrations year-over-year growth Up only slightly year-over-year, but strong double-digit ● Unique Uploaders growth in images uploaded Double-digit year-over-year growth ● Image Shares Sent 21
  • 22. Q1 2009 Key Metrics Year-Over- Q1 2008 Q1 2009 Year Growth (1%) Customers 895,000 888,000 Orders 1,617,000 1,471,000 (9%) 15% Average Order Value $21.23 $24.48 22
  • 23. Q1 2009 Revenue – Customer Mix $36.0 M $34.3 M 1% Y-o-Y 21% 22% Growth New Customers Existing Customers 79% 78% 6% Y-o-Y YoY Growth Q1 08 Q1 09 23
  • 24. Q1 2009 Revenue – Product Mix $36.0 $36 0 M $34.3 M 19% 61% 54% Personalized Products & Y-o-Y YoY Services Growth (photo books, stationery & folded greeting cards, calendars, photo merchandise, etc.) (12%) 46% Photo Prints 39% Y-o-Y Decline Q1 08 Q1 09 24
  • 25. GAAP Operating Results – Gross Profit Margins Q1 2008 Q1 2009 Q1 2008 Q1 2009 2007 Net Revenue $34.3 M % of Total Revenues $36.0 M 48% $16.3 M Gross Profit/Margins 45% $16.4 M • Year-over-year margin decline due to planned manufacturing transition from Hayward, CA to Phoenix, AZ • Stronger-than-expected margin performance from improvements in shipping and materials costs and improved product mix 25
  • 26. GAAP Operating Results – Technology & Development Expenses Q1 2008 Q1 2009 Q1 2008 Q1 2009 2007 Net Revenue $34.3 M % of Total Revenues $36.0 M 48% $16.3 M Gross Profit/Margins 45% $16.4 M Operating Expenses Technology & Dev’t $9.2 M $11.0 M 27% 31% • Increases in depreciation, amortization and stock-based compensation and increases in power, co-location space and bandwidth costs 26
  • 27. GAAP Operating Results – Sales & Marketing Expenses Q1 2008 Q1 2009 Q1 2008 Q1 2009 2007 Net Revenue $34.3 M % of Total Revenues $36.0 M 48% $16.3 M Gross Profit/Margins 45% $16.4 M Operating Expenses Technology & Dev’t $9.2 M $11.0 M 27% 31% Sales & Marketing g $ $8.1 M $ $7.8 M 23% 22% • Q1 customer acquisition costs decreased by 4% from prior year, year reflecting improved performance from our search engine optimization efforts and greater promotional efficiency 27
  • 28. GAAP Operating Results – General and Administrative Expenses Q1 2008 Q1 2009 Q1 2008 Q1 2009 2007 Net Revenue $34.3 M % of Total Revenues $36.0 M 48% $16.3 M Gross Profit/Margins 45% $16.4 M Operating Expenses Technology & Dev’t $9.2 M $11.0 M 27% 31% Sales & Marketing g $ $8.1 M $ $7.8 M 23% 22% General & Admin. $7.6 M $6.9 M 22% 19% • Year-over-year decrease attributed primarily to headcount reductions and lower use of outside consultants and contractors • G&A savings partially offset by increased costs for office space 28
  • 29. Adjusted EBITDA Q1 2008 Q1 2009 Q1 2008 Q1 2009 2007 Net Revenue $34.3 M % of Total Revenues $36.0 M 48% $16.3 M Gross Profit/Margins 45% $16.4 M Operating Expenses Technology & Dev’t $9.2 M $11.0 M 27% 31% Sales & Marketing g $ $8.1 M $ $7.8 M 23% 22% General & Admin. $7.6 M $6.9 M 22% 19% Operating Loss ($8.4) M ($9.4) M (24%) (26%) Adjusted Adj sted EBITDA* ($0.7) ($0 7) M $0.1 $0 1 M (2%) - • Consistent, sustained effort across entire business to manage cost structure in line with revenue growth • Continued commitment to deliver increasing profitability and free cash flows * Adjusted EBITDA is a non-GAAP financial measure defined as earnings before interest, taxes, depreciation, amortization and stock-based 29 compensation. For more information, please see Shutterfly’s First Quarter 2009 Press Release dated April 29, 2009 and other SEC Filings.
  • 30. GAAP Operating Results - EPS Q1 2008 Q1 2009 Q1 2008 Q1 2009 2007 Net Revenue $34.3 M % of Total Revenues $36.0 M 48% $16.3 M Gross Profit/Margins 45% $16.4 M Operating Expenses Technology & Dev’t $9.2 M $11.0 M 27% 31% Sales & Marketing g $ $8.1 M $ $7.8 M 23% 22% General & Admin. $7.6 M $6.9 M 22% 19% Operating Loss ($8.4) M ($9.4) M (24%) (26%) Adjusted Adj sted EBITDA* ($0.7) ($0 7) M $0.1 $0 1 M (2%) - Tax Rate 49% 32% ($ ) ($3.6) M ($ ) ($6.2) M ( (10%) ) ( (17%) ) GAAP Net Loss ($0.15) ($0.25) EPS * Adjusted EBITDA is a non-GAAP financial measure defined as earnings before interest, taxes, depreciation, amortization and stock-based 30 compensation. For more information, please see Shutterfly’s First Quarter 2009 Press Release dated April 29, 2009 and other SEC Filings.
  • 31. Capital Expenditures ($ in millions) Annual Capital E C it l Expenditures dit $35.0 Q1-09 2009 Capital Expenditures Guidance: $5.0 $22 - $26 $0.8 $22.7 Cap’d R&D $20.7 Bldg. Improvements $1.3 Manf. equipment Tech equip / software 18.7% 16.8% $0.3 CapEx as % of Rev 11% - 12% 10.7% $2.6 2009 2006 2007 2008 Q1-09 31
  • 32. Balance Sheet Update: Mar. 31, 2009 • $65.9 million in cash and liquid investments q • $52.3 million in auction rate securities and UBS rights – In November 2008, accepted formal rights offering from UBS entitling Shutterfly to sell auction rate securities to UBS at par value beginning June 30, 2010 p g g , – Auction rate securities impairment of $9M at 12/31/08 reduced to $7.3M at 3/31/09, with $1.7M gain recognized as component of other income/expense – UBS rights valued as separate financial instrument, with 1.7M loss recognized in Q1 as a component of other income/expense t f th i / • $20 million revolving line of credit through April 29, 2009 – Expect to replace existing line with new $20M facility in Q2 2009 32
  • 33. Context on Guidance • Since the end of Q4 holiday shopping period, have seen a consistent, seasonal slow-down in site traffic & order volumes slow down • With continuing recessionary pressures, continue to believe 2009 will be most challenging year on record • Given early ‘09 trends, believe ’09 top-line results will be difficult to predict • Expect continued trend of weak non-seasonal order volumes, with modest year- over-year improvements around seasonal holidays • Expect consistent mix of revenues between new and existing customers, modest growth in average order values and shift from prints to personalized products •G Generated $680k of Q1 Commercial Print revenues and expect to substantially td f C i lPi t d tt b t ti ll build on that amount throughout ’09. However, initiative still in early business development phase and we are excluding from guidance • Implemented cost management strategies in ‘08 and will continue in ’09 • Remain firmly committed to increasing long-term profitability and free cash flows 33
  • 34. Full Year 2009 Guidance 2009 2009 $ and shares in millions GAAP Non GAAP Non-GAAP* Net Revenues $195 – $215 $195 – $215 Gross Profit/Margins 51% – 53% 52% – 54% Operating Income / (Loss) ($13) – ($2) $1 – $13 14% – 18% Adjusted EBITDA** Margin EBITDA 40% – 67% (10%) – 32% Effective Tax Rate Diluted EPS ($0.29) ($0 29) – ($0 01) ($0.01) $0.09 $0 09 – $0 35 $0.35 Weighted Average Shares 25.4 26.7 Capital Expenditures 11% - 12% 11% - 12% (% of revenues) *Non-GAAP calculations exclude stock-based compensation expense, amortization of purchased intangibles and the income tax impact related to these adjustments. * *Adjusted EBITDA is a non-GAAP financial measure defined as earnings before interest, taxes, depreciation, amortization and stock-based compensation. For more 34 information, please see Shutterfly’s First Quarter 2009 Press Release dated April 29, 2009 and other SEC Filings.
  • 35. Q2 2009 Guidance Q2 2009 Q2 2009 $ and shares in millions GAAP Non GAAP Non-GAAP* Net Revenues $34 – $37 $34 – $37 Gross Profit/Margins 45% – 47% 47% – 49% Operating Loss ($13) – ($11) ($10) – ($8) Adjusted EBITDA** EBITDA ($3.0) ($3 0) – ($1 0) ($1.0) Effective Tax Rate 40% – 67% (10%) – 32% Diluted EPS ($0.30) ($0 30) – ($0 14) ($0.14) ($0.41) ($0 41) – ($0 20) ($0.20) Weighted Average Shares 25.2 25.2 *Non-GAAP calculations exclude stock-based compensation expense, amortization of purchased intangibles and the income tax impact related to these adjustments. * *Adjusted EBITDA is a non-GAAP financial measure defined as earnings before interest, taxes, depreciation, amortization and stock-based compensation. For more 35 information, please see Shutterfly’s First Quarter 2009 Press Release dated April 29, 2009 and other SEC Filings.
  • 36. Annual Operating Results ($ in millions) Net Revenues Adjusted EBITDA* j Free Cash Flows** PP&S $195 Prints to $213.5 $215 $27 $186.7 to $4 $39 $38.4 to $15.6 $15 $32.9 61% 56% $123.4 $21.6 51% 14% to 18.0% 18% 17.6% 17.5% 39% 44% 49% $1.0 2006 2007 2008 2009E 2006 2007 2008 2009E 2006 2007 2008 2009E Y/Y Growth: ($2.1) 77% 69% 23% PP&S 25% 34% 3% Print (9%) – 1% 47% 51% 14% Net Revenues For more information, please see Shutterfly’s First Quarter 2009 Press Release dated April 29, 2009 and other SEC Filings. *Adjusted EBITDA is a non-GAAP financial measure defined as earnings before interest, taxes, depreciation, amortization and stock-based compensation. **Free Cash Flows is a non-GAAP financial measure defined as Adjusted EBITDA* less purchases of property and equipment and capitalization of 36 software and website development costs.