Puretop - A cleaner bottle of water
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This document discusses a water bottle cleaning product called Puretop. It aims to provide cleaner water by removing bacteria from water bottles. The document outlines that water bottles can have more bacteria than common surfaces like toilet seats. It also notes that most people clean their water bottles infrequently. The document presents Puretop as using UV-C technology to clean bottles. It discusses targeting active young adults as an initial customer segment. Finally, it provides a financial overview, estimating $1.13 million in average annual profit over 4 years by selling the product for $15 per unit.
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Puretop - A cleaner bottle of water
- 1. A cleaner bottle of water
- 2. Puretop Michael Do Hiroaki Ishizashi Richard Lee Om Prakash Mahalingam Derek White
- 3. 313,499CFU per sq cm Source: Treadmill Review More than the average toilet seat More than the average pet toy More than the average pet bowl
- 4. 90%of people we surveyed clean their water bottles 1-2 times a week or less
- 5. Puretop
- 7. EXPLORE
- 8. WORK
- 9. TOM BRADY
- 10. EXERCISE
- 13. DEMAND Potential Market size • 65 million (US Pop Age 20-35) • 70% water bottle owners • 40% plastic bottle users • 18.2 million potential Bass model • p & q model: Digital Watch • 80% market saturation Launch Peak 107,875 Year
- 14. UV Water Purifiers • Expensive • No customization Source Camelbak, Amazon.com, GIZMODO COMPETITORS Bottle Cleaner Tablets • Need to wash and dry • Doesn’t get rid of smell
- 15. Don’t Know $10 $15 $20 $25 $30 $45 $20 How much would you pay for this?
- 16. Profit 8 Cost 7 $15 UNIT PRICE $1.13 MILLION 4 yr avg net profit
- 17. Puretop
- 18. Appendix
- 19. Product Launch- Marketing Strategy Clean and pure water in favorite plastic water bottle Increase Awareness Wash and clean at home Rinse at fountain or sink Target Initial Segment Puretop with UV-C technology: ‘A Cleaner bottle of water’ Satisfy Customers Puretop for 2nd water bottle, as a gift, and as technology improves Customer Need Current Options Purchase Re-Purchase Barrier: Switching Costs Barrier: Availability Barrier: Competitor Reactions Deliver Value Prop. Target Next Segment
- 21. Bass Model with 10% Sales Return Financials Unit Price of $15 Unit Cost of $7 Operating Expense 10% of Sales $1.13 Million 4 Year Average Net Operating Profit