The document provides information about Pure Sparkle, a brand of diamond jewelry launched by Pure Gold in 2004. It details the target market, product range, training program, and policies for Pure Sparkle sales staff. Key points include Pure Sparkle offering value diamond jewelry in gold bands priced at $49, $79, and $99 with diamonds of 0.03-0.15 carats and guidelines for properly displaying, packaging, and exchanging the jewelry.