Slide deck from an innovation masterclass we delivered to Nokia

1. Punk Rock and Innovation
A short masterclass for Nokia

2. Knowing me, Knowing you
Peter Cook
Scientist – 18 years leading
Pharmaceutical innovation teams
and international troubleshooting
Academic – 18 years teaching
MBA’s inc 15 years leading CIPD in
Kent and CIPD Council
Consultant and Author – 18 years
in business
Musician – 3 x 18 years

3. Innovation lessons from Punk Rock
Don’t be a one
hit wonder
Do keep it simple
Don’t be too
disruptive
Do keep it short

4. TECHNIQUE V ATTITUDE1
SCAMPER W5 H
50 words

5. TECHNIQUE V ATTITUDE 2
Two Pints of Lager and a Packet of Crisps please

6. NATURAL BORN CREATIVITY

7. Deep Purple on
creativity

8. Deep Purple on innovation
“Innovation in business requires discipline as much as it does
creativity: Creativity to come up with novel strategies; Discipline to
execute them, so that ideas turn into profitable and sustainable
innovations which people want and need
.
Peter Cook The Music of Business

9. Gaga
Business
The
of
“You have to be unique, and
different, and shine in your own
way”
Lady Gaga

10. Monsters of Rock’n’Roll Business

12. 1. Pretty Vacant
2. Bad Romance
3. Ziggy Stardust
4. Like a Virgin
5. Sexy MF

13. Human Dynamics and The Academy of Rock
++ 44 (0) 1634 855267 ++ 44 (0) 7725 927585
peter@humdyn.co.uk
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