1. PUMDA
PoP-Up Dictionary Mobile Application
VisioPlay

2. Contents
● What is PUMDA?
● Who is it for?
● Market alternatives
● Interview results

3. Magic of PUMDA
Communicating in a
foreign language isn't
easy, that's why we
created PUMDA.
It makes the hardest
words easy to
understand

4. How PUMDA works
Place your phone on
the desk and turn on
PUMDA while having
a conversation or
meeting.

5. How PUMDA works 2
From the app you select
1. machine definitions (free)
or
2. human translator
(charged per 10 minutes)

6. Machine definitions vs. Human
Translator
machine definitions
as you listen PUMDA listens with you and
prepares definitions of the words. When you
hear a word you don't know you can discretely
glance at PUMDA: Now you know
human translation
PUMDA connects you to a human translator
who listens to your conversation and provides
immediate sentence based translation.
Confused by a sentence from your colleague.
glance at PUMDA: Now you know

7. Who is PUMDA
for?

8. If you are a company
● You can consult when you don't
understand words/sentences
● when you are on a business trip

9. If you are travelling
You can consult a phrase at your travel
destination.
● order food
● visa problems
● find that hotel

10. Market Alternatives
google translate
google voice search
App store search has over 1000 results for
"japanese english translation voice"

11. What makes ours the best
・Always listening stops the need for typing
new words or repeating words
・To search to meet unknown or forgotten
words/sentences.
・To select translation by machine or people.
・Active developers and company to support
the customer

12. Get Ready to SEE
PUMDA !!

15. Customer concerns from
Interviews
1. What support a Japanese speaking and a
local accent?
→ yes
2. Could an interpreter person stand on the
app all of the time?
→ yes

16. Potential Customer reactions
・ It looks like an affordable
personnal interpreter.
・ I am relieved to learn new
words without interrupting my
friends