HBR CASE STUDY : Disney consumer products ESHITA PORWAL
Few companies have been able to connect with a specific audience like DISNEY has .
Case study of Disney Consumer Products : Marketing Nutrition to Children .
The Walt Disney Company; International Entry Strategies by Licensing Art and ...Erwan Cipto Priyatmoko
Tugas Mata Kuliah Marketing Internasional untuk program Magister Management KSB(Kwik kian gie School og Business).
Strategi masuk ke pasar Internasional dengan menjual lisensi.
This material has been created & developed by Shankar Balan, Independent Management Consulting Professional. Material is under copyright but can be referenced.
HBR CASE STUDY : Disney consumer products ESHITA PORWAL
Few companies have been able to connect with a specific audience like DISNEY has .
Case study of Disney Consumer Products : Marketing Nutrition to Children .
The Walt Disney Company; International Entry Strategies by Licensing Art and ...Erwan Cipto Priyatmoko
Tugas Mata Kuliah Marketing Internasional untuk program Magister Management KSB(Kwik kian gie School og Business).
Strategi masuk ke pasar Internasional dengan menjual lisensi.
This material has been created & developed by Shankar Balan, Independent Management Consulting Professional. Material is under copyright but can be referenced.
3. The Page Group –
Was hired to assist PULSE
Evolution in expanding its
brand, developing new
partnerships, building
customer and brand
awareness, and to develop
new licensing opportunities.
5. Pulse leads in Digital Tech
Pulse Creations also include:
You may not have known, but the
first 52 minutes of Benjamin
Button was an digital animated
human, not Brad Pitt. A Digital
Human created by the PULSE
team.
Tupac’s holographic surprise
performance at the Coachella
Music Festival put the PULSE
team on the map in the music
world.
The culmination being the live
show w/ virtual Michael at the
Billboard Music Awards show.
More to come…
6. The Global Licensing Show
Las Vegas
June 2016
To reach a new audience for the IP that PULSE has
created The Page Group recommended participation in
the Global Licensing Show as a way to reach both
exhibitors and licensee’s by showing the rich content
that can be developed and those new images available
to license. Presenting the rich video content (Creative
images of making a digital human, Michaels show at
Billboard Music Awards, Benjamin Button, Tupac at
Coachella, etc) drew tremendous attention to the
company w/ visits from entertainers, entertainment
companies, amusement companies, celebrity
management, sports management, IP management
companies, licensee’s and more. Excitement was
created throughout the booth with multiple screens
showing the amazing technology, stimulating visual
affects, and the strategies for building high value
virtual humans and extending the impact and life of
celebrity IP.
The Page Group was responsible for the booth design,
and marketing strategies related to this very important
show, and through it the impact that it had to expand
the PULSE audience.
7. Once a digital human image is
created it can then be manipulated to
create new images without having to
have the celebrity involved in the
development of those performances,
or activities. (such as: new
performance, or a photo shoot for an
ad, have the IP involved in an
activity the IP would not be
comfortable performing, or in the
case of the IP aging or becoming
incapacitated it allows for the
creation of new IP images that can
carry on the legacy of that person
indefinitely.
The images are for example only…
Digital Human Technology creates unique opportunities
Images can then be used for:
Advertising
Social media
Licensing
Interactive holographic experiences
Gaming
Interactive Emoji’s
Multiple venue events
Expanding scope of IP’s interests
And so much more…
8. PULSE Evolution Booth
at the 2016 Global Licensing Expo
Licensing Show Booth – Created by The Page Group
11. ROBERT PAGE
THE PAGE GROUP
2152 Salt Air Drive, Lemon Heights, CA 92705
Email: rpage@thepagegroup.us
Office: 714-389-4792
Website: www.thepagegroup.us
Linkedin: https://www.linkedin.com/in/thepagegroup
Shocase: http://www.shocase.com/user/1m6f7eowwynkzS1vud4dzm5bo9i
Facebook: https://www.facebook.com/page.branding
Twitter: https://twitter.com/tpgbranding