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Public Viechles For Ladies
By- Abhyuday Shah
Public Vehicles
for Ladies
Strengths
1st public vehicle targeted for ladies
Feeling of security to women who feel
uncomfortable sharing seats with men
Priority to women with children
1st aid and self defense course to drivers to
ensure customer’s safety
Environment friendly vehicle
Management’s investment in business
Weakness
Unable to purchase many vehicles in the initial
stage
Target market is small so no large initial profit
Opportunities
Great opportunity to obtain larger share of
market if the strategy is successful
Replacing non-hybrid vehicles with hybrid
ones
Acceptance of cards as a means of payment
Threats
Competition from other public vehicles
May feel this service as discrimination
Problem in hiring female drivers and
conductors
Conclusion
This vehicle makes women feel safe while
travelling
No arguments with the customers
Necessities of women available in the vehicle
Public vehicles for ladies

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Public vehicles for ladies