Our strength in delivering excellent public service is well recognised, with many key strategic UK departments and operations based here

1. Public service –
Where excellence meets value
Financial & Professional Services

2. 1
What’s important to you
The Welsh Government recognises the importance of
the public sector and is keen to establish a business
relationship based on collaboration and mutual trust.
Financial & Professional Services Sector team offers a
whole of government support package and the Sector
team would act as your first point of contact in that
relationship.
With a strong public service tradition, the public
sector employs approximately 330,000 people in
Wales (Office for National Statistics), which is about
26% of the workforce. The number working within
the public sector has fallen somewhat in recent years,
meaning that there is a pool of employees available
with a broad range of skills and experience.
Should you choose to establish an operation in Wales
you can take advantage of the multi-million pound
investments that the Welsh Government is making in
Grade A properties, digital infrastructure and national
and international travel links. We would like you to
consider Wales for your future investment. We will
provide you with access to the skills and staff which
will support you in achieving your business goals and
aspirations.
The Welsh Government will provide you with a
dedicated Business Development Manager who can put
you in contact with Universities, Colleges, private and
public sector business networks as well as direct access
to the Welsh Government. Your Business Development
Manager will provide you with access to financial and
business support and other initiatives available from the
Welsh Government and our partner organisations.
UK Government is committed to reducing
Department Expenditure Limit (DEL), reflecting the
fiscal consolidation set out in the 2010 Spending
Review. The UK Government can control DEL costs by
situating within a cost-competitive region of the UK.
Critical business needs are:
• Very competitive operational cost base (especially
staff and property);
• Excellent local talent;
• Excellent local infrastructure;
• Excellent local infrastructure; Excellent local talent;
and
• High staff retention.
Other business needs are:
• Financial support for skills development;
• A secure legislative environment.
You will receive top level comprehensive support from
the Welsh Government and our commitment to the
development of Financial Services. The Financial and
Professional Services team of the Welsh Government
will work with you in finding to find a suitable
location, and support you in meeting your operational
and strategic goals.
“We have successfully executed plans to
achieve large scale savings, vastly improved
administrative performance and modernised
working practise. This level of genuine cash
savings, speed of business change and step
change in service would be hard to find
elsewhere in central Government.”
Steve Hodgson, former Head of the National
Offenders Management Service (NOMS), Newport
Wales – Delivering value solutions

3. 2
Contents
You can be confident in choosing Wales
The relationship between Wales and the UK
Excellent talent and support to grow new skills
Financial support for investment and skills
Positive impact on your operating costs
Developments in Wales
A digital economy connected to your business
Fast transport links
Central Cardiff Enterprise Zone
Having the right solutions to your
property needs
Financial Professional Services cluster
Business Process Management
A great environment for business and leisure
Case Study: Ministry of Justice
Case Study: Office for National Statistics
To find out more

4. 3
You can be confident
in choosing Wales
Your investment is not only a transaction but also a
the start of a relationship. We will support and assist
you through the initial process of finding a property
to investment, developing links with universities and
beyond. We will provide support through a dedicated
Business Development Manager who can advise on
contacts and provide advice on financial and other
support available from the Welsh Government and
other sources. This will help to secure a location that
will enable your business to succeed and to grow.
We know that you need to be sure that the
environment is right. We will provide you with
access to a range of support aimed at increasing the
efficiency of your business and driving growth.
Wales has an outstanding record in attracting public
sector organisations, which is credited to the ability
to provide a skilled workforce, competitive property
and salary costs, and a high quality of life with high
productivity levels. Large public sector employers in
Wales include the Ministry of Justice shared service
centre (750), NHS (85,000), DVLA (5,000 in Swansea),
Welsh Government (over 5,000), and Companies
House. Wales has welcomed several large public
sector projects in recent years, including the Ministry
of Justice HR Services in Newport (see Case Study),
and the Office for National Statistics (see Case Study).
A number of financial and professional services
companies also use Wales as a base, including
Guardian Wealth Management, Admiral Insurance
Group, Lewis Silkin LLP, Firstsource Solutions, Deloitte,
Conduit, and Tesco.
The UK Government Ministers are supported by
560,000 Civil Servants and other staff working in
the 24 Ministerial Departments and their executive
agencies. There are an additional 26 non-Ministerial
Departments with a range of further responsibilities.
The total Department Expenditure Limit for 2012-13
was £361bn – a fall from 2011-12, reflecting the fiscal
consolidation set out in the 2010 Spending Review.
People: Wales is home to some 3 million people,
1.94m of working age, with 372,000 of those under
25. Wales is home to nine universities and over
130,000 students.
Wales is located within the UK, and benefits from
having business-friendly labour regulations, high
level of skills, and a highly committed and productive
workforce; all of which are recognised as proven
commercial assets by the thousands of international
companies that have already invested in the UK.
Furthermore, the supply of skills will remain secure
for the future – over half a million students graduate
each year from the UK’s 170 universities and higher
education institutes, the highest graduate output in
Europe.
Business environment: Wales has the same legal
system and time zone as England, EU membership,
solid infrastructure and easy access to customers,
suppliers and partners.
Wales offers an attractive location for businesses
as it offers some of the lowest staff and property
costs in the country and a devolved, pro-business
Government. Wales’s largest city (and capital), Cardiff,
has the highest growth in private sector employment
Wales – Delivering value solutions

5. 4
over the last ten years of all UK Core Cities, was
ranked strongly in the UK Competitiveness Index
2010, and was one of only four larger cities above the
average ranking.
Wales also offers flexible financial incentives and
training support (including the UK’s most generous
training support package).
Transport: Cardiff is located on the M4 corridor,
the main arterial route into London. The M4 provides
easy access to cities including Swansea and Bristol
and links with the M5 to provide access to the rest of
the UK.
Cardiff is 2 hours from London by rail with current
infrastructure work set to decrease this travel time
by 2017. The city is also served by one of the largest
urban rail networks in the UK, linking the city to its
region. You can get off at Cardiff Central train station
and walk to offices in under 5 minutes.
As outlined below there are a wide range of initiatives
and grant funding which can support recruitment and
help you to train and retrain staff.
“Great spot, great people,
great business city…. Love it.”
Henry Englehardt,
CEO Admiral Insurance on Cardiff

6. 5
The relationship between
Wales and the UK
Apart from those areas which are the sole
responsibility of the EU, the UK Parliament remains
sovereign in relation to all UK law and can still
legislate, in theory and in fact, in all areas relating to
Wales. By convention however, the UK Parliament
does not legislate for matters which have been
devolved to the National Assembly or Welsh
Ministers without first obtaining the consent of the
National Assembly through a mechanism known as a
Legislative Consent Motion.
Taxation, apart from powers to set council tax
and business rates, remains the responsibility of
the UK Government and Parliament. Responsibility
for fiscal and macroeconomic policy and public
expenditure allocation across the UK lies with HM
Treasury. Funding for the devolved administrations is
determined within spending reviews, alongside that
for UK departments. This takes the form of a grant
from the relevant Secretary of State and is voted by
the UK Parliament.
The National Assembly has the right to pass laws
(known as Assembly Acts), but only in areas where
those powers have been expressly conferred. These
powers are outlined in 20 Subjects of Schedule 7 to
the Government of Wales Act 2006 and include:
• Economic Development
• Education and Training
• Environment
• Health and Health Services
• Highways and Transport
• Housing
• Local Government
• National Assembly for Wales
• Public Administration
• Social Welfare
• Town and Country Planning
• Welsh Language
Examples of areas which have not been devolved to
the National Assembly include:
• policing and criminal justice;
• foreign affairs, defence and security issues; and
• welfare, benefits and social security.
Wales – Delivering value solutions

7. 6
Holyhead
Amlwch
Llangefni
Caernarfon
Bangor
Pwllheli
Llandudno
Colwyn
Bay
Rhyl
Prestatyn
Flint
Connah’s Quay
Mold
Betws-y-coed
Blaenau
Ffestiniog
Bala
Dolgellau
Wrexham
Llangollen
Welshpool
Newtown
Llanidloes
Aberystwyth
Llandrindod
Wells
Builth Wells
Llandovery
Brecon
Abergavenny
Cardigan
Fishguard
Haverfordwest
Milford
Haven
Pembroke
Tenby
Carmarthen
Llanelli
Llandeilo
SWANSEA
Neath
Port
Talbot
Porthcawl
Bridgend
Pontypridd
Barry
Merthyr Tydfil Ebbw Vale
CARDIFF
Cwmbran
Monmouth
Chepstow
NEWPORT
Machynlleth
Porthmadog
Lampeter
Caerphilly
UK Government Operational Footprint in Wales
14
13
79
810
11125
5
5
5
6
23 1
1
1
4
5
2
2 3
6
7
3
9
9
6
7
8
4
4
UK GOVERNMENT
Border Agency, Cardiff
Companies House, Cardiff
Department for Work Pension Shared
Services Supplier Payment Centre, Cardiff
Her Majesty Courts Tribunal Services, Cardiff
HMRC, Cardiff
Welsh Health Legal Services Shared
Business Service Centre, Cardiff
Home Office Procurement Centre
of Excellence, Newport
Intellectual Property Office, Newport
Ministry of Justice, Newport
Office of National Statistics, Newport
Passport Office, Newport
UK Shared Business Services, Newport
Arvato DfT ISSC, Swansea
DVLA, Swansea
WELSH GOVERNMENT
Aberystwyth
Cardiff
Cardiff Bay
Llandudno Junction
Newtown
Pontypridd
Swansea
ACADEMIA
Cardiff Metropolitan University
Cardiff University
Swansea Metropolitan University
Swansea University
University of South Wales - Cardiff, Newport Pontypridd
University of Wales,Aberystwyth
University of Wales, Bangor
University of Wales, Glyndwr
University of Wales,Trinity Saint David - Carmarthen Lampeter
1
2
3
4
5
6
7
8
9
10
11
12
13
14
1
2
3
4
5
6
7
8
9
1
2
3
4
5
6
7
ML/34/13.14
© Crown copyright 2013
Cartographics • Welsh Government
ML/34/13.14
© Crown copyright 2013
Cartographics • Welsh Government
May 2013MAP 2
0 30
kilometres

8. 7
Location Wales
A40
A40
A40
A40
A48
A40
A487
A487
A487
A4076
A477
A483
A483
A483
A483
A483
A483
A465
A465
A465
A470
A470
A470
A470
A470
A470
A458
A489
A44
A479
A470
A449
A4232
A4042
A494
A494
A55
A55
A5
A5
A5
Holyhead
Amlwch
Llangefni
Caernarfon
Bangor
Pwllheli
Llandudno
Colwyn
Bay
Rhyl
Prestatyn
Flint
Connah’s Quay
Mold
Betws-y-coed
Blaenau
Ffestiniog
Bala
Dolgellau
Wrexham
Llangollen
Welshpool
Newtown
Llanidloes
Aberystwyth
Llandrindod
Wells
Builth Wells
Llandovery
Brecon
Abergavenny
Cardigan
Fishguard
Haverfordwest
Milford
Haven
Pembroke
Tenby
Carmarthen
Llanelli
Llandeilo
SWANSEA
Neath
Port
Talbot
Porthcawl
Bridgend
Pontypridd
Barry
Merthyr Tydfil Ebbw Vale
CARDIFF
Cwmbran
Monmouth
Chepstow
NEWPORT
Machynlleth
Porthmadog
Lampeter
Caerphilly
M4
M4
M4
M48
Manchester
Cardiff
Bristol
Liverpool
UK Government Operational Footprint in Wales
ML/34/13.14
© Crown copyright 2013
Cartographics • Welsh Government
ML/34/13.14
© Crown copyright 2013
Cartographics • Welsh Government
May 2013MAP 1
0 30
kilometres
Wales – Delivering value solutions

9. 8
Excellent talent and
support to grow new skills
Wales offers you excellent value:
• Very competitive operational costs (for both staff
and property);
• One million people of working age to choose from;
• High staff retention and low attrition rates;
• Outstanding infrastructure;
• Nine universities, and over 40,000 achieving
degrees and postgraduate qualifications each year;
• A location that is are already home to a thriving
public sector;
• A location two hours from London; and
• Flexible incentives plus training support.
However, close geographical ties and accessible
cross border commuting from England means that
the recruitment catchment area for Wales is much
greater than just those who live here. Cardiff is within
easy access of the Welsh Valleys to its north, Swansea
(Wales’ second biggest city) to the west and the
cities of Newport and Bristol (in England) to the east.
The English towns and cities of Chester, Liverpool,
Manchester, Crewe and Stoke are all situated within a
40 mile radius of Wrexham (Wales’ largest city in the
north).
“Bangor Business School provided me with a
solid academic grounding in economics and
business. What I learned at Bangor I still use
today in my position as Chief UK Economist
at Deutsche Bank in London. The standard
of teaching was excellent, and the passion
of the staff for their subject encouraged me
to continue studying after I completed my
degree. What I learnt at Bangor set me up
for life, and has helped me enormously in my
subsequent studies and my job.”
Dr. George Buckley,
Chief UK Economist, Deutsche Bank, London

10. 9
Growing new talent
Wales is home to nine universities and over
130,000 students, including a large number of
international students. There are currently 25,000
non-UK undergraduate and postgraduate students at
universities in Wales.
The universities work in close partnership with
businesses in the region to help develop the future
employees they need to support their growth
ambitions. Examples of recent collaboration include;
• Cardiff University provides Legal General
with a bespoke specialist Medical Underwriting
Academy. The Academy provides training through
a mix of on-campus and on-line learning, visits
to clinics and hospitals, discussion groups, and
lectures. It has resulted in fewer referrals to
medical specialists, saving time and money for
the company, and making the location a centre of
excellence.
• The Winning In Tendering Research Team project
at Bangor Law School has recently been shortlisted
for the UK’s Chartered Institute of Purchasing
Supply “Best Procurement Project of the Year”
Award.
• Bangor University’s School of Law has announced
a partnership with the China University of Political
Science and Lawin Beijing.
“Our major success factor is the people.
We would not have achieved what we have
without the diverse and capable workforce.
I have been overwhelmed by high quality of
applicants every time I have recruited. The
majority of our people are graduates and
there is a huge pool of people in the relevant
disciplines out there. The area is growing
and transport links and telecommunications
are very good. On a personal level it is also
very attractive for prospective staff. There is
nothing in my business or personal life that is
missing from this area.”
Ross Flanigan,
Director, Quality Risk Operations, Deloitt
Wales – Delivering value solutions

11. 10
Postgraduate Undergraduate Total
All Welsh HEIs
(Excludes the OU)
28,150 103,035 131,185
University of Wales,
Newport
1,945 8,045 9,990
Glyndwr University 1,415 8,120 9,535
Cardiff Metropolitan
University
4,600 8,410 13,010
University of Glamorgan 3,830 17,360 21,190
Swansea Metropolitan 1,205 4,650 5,855
University of Wales,
Trinity Saint David
995 5,140 6,135
Aberystwyth University 1,795 9,910 11,705
Bangor University 2,820 8,435 11,255
Cardiff University 7,135 20,610 27,745
Swansea University 2,415 12,355 14,770
https://statswales.wales.gov.uk
Note: University of Wales, Newport and University of Glamorgan have now merged to form the University of
South Wales.
Undergraduate Postgraduate Total
All courses 28,150 103,035 131,185
Law degrees 3,555 1,075 4,630
Languages 7,775 775 8,550
Mathematical sciences 1,180 125 1,305
Computer science 3,895 755 4,650
Business administrative
studies (including finance)
12,495 9,035 21,530
https://statswales.wales.gov.uk

12. 11
Financial support for
investment and skills
Department for Education Skills (DfES) Support for
Public Sector Organisations within Wales, our aim is to
strengthen the conditions that will enable the public
sector within Wales to create jobs and sustainable
economic growth, by providing businesses with a
suitably skilled workforce.
• Reviewing the company’s HRD strategy to ensure
all staff development and training will effectively
support the business objectives.
• Work with the company to specify the training
and development requirements through an agreed
learning plan.
• Review provision options by providing a skills
brokerage service including introductions to
the local provider network, including Further
and Higher Educational Institutions and provide
on-going support, as required, to assist the
implementation of the learning plan.
Areas of training provision and support that are
available to Public Sector bodies include:
Apprenticeships
DfES will fund the provider to deliver the training
programme, generally at no cost to the employer.
Where the training requirement does not conform
to the modern apprenticeship full framework criteria,
DfES will explore the possibility of providing funding
to support NVQ/qualification based training.
Apprenticeship Matching Service
This free, easy to use on-line service helps you find
suitable apprentices by advertising to the widest pool
of potential applicants.
The system works by highlighting submitted
applications based on the specific criteria you have
set in your vacancy advertisement. You can then
shortlist and invite applicants for interview directly
via the system. Those applicants who have been
unsuccessful at any stage will be automatically
notified
To advertise your opportunity you will need to be
linked to a Learning Provider for the training element
of the apprenticeship. If required, the Learning
Provider can assist you in placing your apprenticeship
vacancies on the system and helping you identify the
right candidate
Pre-recruitment Training
Where a Public Sector organisation has a need to
recruit large numbers, or where there is a specific
sector/geographical need, targeted pre-recruitment
training arrangements can be arranged to meet
needs.
Jobs Growth Wales:
Support for employers that provide unemployed
young people aged 16 to 24 with a job opportunity
for 6 months. The job must be additional to the
existing workforce and paid at or above the minimum
wage and the employer will reclaim an amount
equivalent to the minimum wage.
Wales – Delivering value solutions

13. 12
The Employer Pledge
The Employer Pledge offers the chance to address
skills in the workplace, such as literacy, language
and numeracy. Improving these skills will help your
employees to do their jobs more effectively, give
them the confidence to progress and improve
productivity.
Investors in People
Public Sector organizations interested in achieving
the standard would be eligible for the following
support:
• Up to 50% funding for an IiP specialist to
work with you to create an individual costed
development plan. The plan will focus on areas of
the Investors in People framework most relevant
to your business goals aimed at improving
business performance;
• Up to 50% support towards the cost of the first
assessment. Subsequent assessments, if required,
will not be funded.
Workforce Development
The Welsh Government can assist you financially with
recruitment and training.
Through our Workforce Development Programme,
we can assist you to identify your learning and
development needs, procure suitable training
provision and provide:
• Discretionary match funding support for
Leadership Management Development;
• Discretionary match funding for general training.
Welsh Government Business Support
Wales is able to offer the UK’s most generous training
support. In addition to the training support on offer
for Public Sector Organisations in Wales, the following
support is also available to Private Sector delivery
partners in Wales:
• Business Finance;
• Property solutions.
You can benefit from some of the most generous
financial assistance in the European Union, delivered
through the Business Finance schemes. Business
Finance allows you to access financial assistance
across the full spectrum of your business – from
initial investment through to projects in innovation,
technology, research development and skills
development.
ReAct Programme to restart
employment
ReAct is the redundancy action fund. It is a package
of initiatives to help businesses to recruit and retrain
job applicants following redundancy.
Young Recruits Programme
The Young Recruits Programme is available on an
all Wales basis and provides financial support to
employers offering high quality apprenticeships to
recruit and train additional young apprentices (16-24
year olds).
GO (Graduate Opportunities) Wales
GO Wales is the careers service for Higher Education
and helps employers recruit and retain graduate staff.
Employers benefit from:
Work Placements: GO Wales Work Placements give
you the opportunity to attract the best students and
graduates to your business. Employ a skilled individual
to work on a short term project and receive a subsidy
towards the salary costs.
Funding for training: If you recruit a graduate onto
a GO Wales Placement with your company, you
may be able to receive up to £500 towards business
related training to help the graduate contribute the
maximum possible benefit to your business.

14. 13
Work Tasters: GO Wales Work Tasters are flexible and
designed to provide students and new graduates with
a ‘taste’ of a particular career or working environment.
They cost nothing as the student works free to gain
an insight into a career or business sector.
Job Creation and Capital Investment
The Department for Economy, Science and Transport
Business Finance offer allows companies to access
discretionary financial assistance to invest in Wales
depending upon the company demonstrating a need
for our support.
The level of support is dependent upon location
and the level of job creation. There are different
“intervention rates” – i.e. the proportion of project
costs – dependent on the level of prosperity of a
given area.
The calculation that applies to the maximum
contribution is as follows:
• Salary Costs over two years at an Intervention Rate
based on your geographical location and total size
of your company.
Tier
1
Tier
2
Non
Assisted
Staff Euro
T/O
Euro
Balance
Sheet
Large 30% 10% N/A
Medium 40% 20% 10% 250 50M 43M
Small 50% 30% 20% 50 10M 10M
These intervention rates apply to the figures for
individual firms only. A firm which is part of larger
grouping may need to include employee/turnover/
balance sheet data from that grouping too.
For the details of how this works, see: http://
ec.europa.eu/enterprise/policies/sme/facts-figures-
analysis/sme-definition/
In Non Assisted areas, we are able to offer
discretionary financial support under European De
Minimis Regulations to a maximum of EUR 200,000,
however, we are also able to offer an enhanced
contribution to training and development costs.
Research, Development Innovation
The challenges facing your organisation are
increasingly complex. Stiff global competition,
increased uncertainty, risk and rapidly changing
markets mean that innovation in products, processes
and technology is essential. You may be looking to
improve efficiency, raise productivity, develop new
ideas or tackle a problem that impacts on profitability.
Our Innovation and RD funding can help with:
• Fundamental research is experimental or
theoretical work undertaken primarily to acquire
new knowledge of the underlying foundations of
phenomena and observable facts, without any
direct practical application
• Industrial research is planned research or
critical investigation aimed at acquisition of new
knowledge and skills for developing new products,
processes or services or for bringing about a
significant improvement in existing products,
processes or services
• Experimental development is acquiring, combing,
shaping and using existing scientific, technological,
business and other relevant knowledge and
skills for the purpose of producing plans and
arrangements or designs for new, altered or
improved products, processes or services.
Wales – Delivering value solutions

15. 14
Business Finance
Conwy
Denbighshire
Wrexham
Neath
Port
Talbot
The Vale of Glamorgan
Ceredigion
Powys
Carmarthenshire
Pembrokeshire
Isle of
Anglesey
Gwynedd
Flintshire
Swansea
Bridgend
Cardiff
Newport
Monmouthshire
Caerphilly
Torfaen
Rhondda
Cynon
Taf
Blaenau
Gwent
Merthyr
Tydfil
West Wales and The Valleys
Tier 1 area
Tier 2 area
PowysLocal Authority Boundary

16. 15
Academic Excellence for Business
(A4B)
A4B is a programme of support fully funded by the
Welsh Government and European Structural Funds,
aimed at providing a simplified, integrated package
of support for knowledge transfer from academia
to business. Funding is provided to the academic
institution with the benefits accruing to business.
Small enterprise Medium
enterprise
Large enterprise Maximum euros
Fundamental Euros 100% 100% 20 million
Industrial 70% 60% 50% 10 million
Experimental 45% 35% 25% 7.5 million
In particular the Collaborative Industrial Research
Project (CIRP) encourages small and medium sized
employers (SMEs), large companies and academic
institutions to carry out collaborative industrial RD
projects with the objective of:
• increasing business investment in RD in Wales
• develop RD expertise in Welsh businesses
• fully exploit the research base in Wales
• stimulate the formation of long-term collaborative
relationships between academia, business and
industry
Wales – Delivering value solutions

17. 16
Positive impact on
your operating costs
A skilled and talented workforce is
complemented by some of the most
competitive salary and property
costs in the United Kingdom.
Staff salary costs
You are successful through your ability to recruit and
retain outstanding talent and your quality offering
is sustained by your skilled, motivated people. The
Spending Review requires that organisations must
effectively manage their costs to deliver value and
drive productivity. Managing staff salary costs is
therefore critical. Wales can supply the excellence you
need and demonstrate very competitive staff salary
costs (see table below).
Average Salary – £ per week (2011)
Men Women Al
United Kingdom 538.5 445.1 500.7
London 706.4 585.2 650.9
South West 509.8 405.8 464.5
Wales 485.9 402.6 454.4
Source: Office for National Statistics; Annual Survey of Hours and Earnings
“Legal General have been able to keep our costs
under control because of our operation in Wales.”
Nigel Wilson,
Group CEO, Legal General

18. 17
The average Graduate salary in Wales (£23,150) is
20% lower than the UK average (£29,000). Median
annual pay in Wales’ capital, Cardiff (£21,570), is
considerably lower than in London (£30,115) and
lower than the majority of UK core cities.
Median Annual Pay by City (2011)
Median Salary(£)
Cardiff 21570
London 30115
Edinburgh 24712
Manchester 22815
Bristol 22449
Birmingham 22294
Salary Ranges (£) in selected roles
London Wales
Inbound Operator Min
Max
15,000
26,000
13,000
18,000
Call Centre Team Leader Min
Max
19,500
34,000
16,000
28,000
Telesales Executive Min
Max
18,000
30,000
15,000
21,000
Purchasing Assistant Min
Max
22,000
30,000
16,000
23,000
PC Support Min
Max
24,673
33,210
18,000
24,000
Helpdesk Min
Max
20,966
27,455
18,000
26,000
Graduate IT Trainee Min
Max
24,750
28,997
20,000
25,000
Source: Reed Global Salary and Market Insight, 2012
Wales – Delivering value solutions

19. 18
Developments in Wales
In April 2013 the First Minister established the
Commission on Public Service Governance and
Delivery. The establishment of this Commission
provides an opportunity for those who are involved
in delivering services, those who are politically
accountable for them, and users of them to examine
how public services are governed: that is, held
accountable for their performance and delivered
most effectively to the public. The Commission will
report on its findings by the end of 2013.
The NHS Wales Shared Services Partnership (NWSSP)
is an independent organisation, owned and directed
by NHS Wales. NWSSP supports NHS Wales through
the provision of a comprehensive range of high
quality, customer focused support functions and
services. The aim of the NHS Wales Shared Services
Partnership is to create a dedicated Shared Services
organisation with a distinct identity, which:-
• shares common operating standards in line with
best practice;
• has sufficient scale to optimise economies of scale
and purchasing power;
• has an excellent customer care ethos and focus on
service quality.
Welsh Government will fund and host a ‘National
Procurement Service’ for Wales. This is a major public
service innovation that has been collectively designed
and will be delivered through the Public Service
Leadership Group (PSLG). The PSLG has championed
collaborative procurement in Wales as part of its work
to support efficient and effective public services. Its
Procurement work-stream has developed a business
case for the creation of a vehicle to buy common and
repetitive spend ‘once for Wales’. Over seventy public
sector organisations have agreed to join, including
Local Authorities, Local Health Boards, Universities,
Colleges, Fire Authorities, Police Forces and Welsh
Government itself. The NPS is anticipated to set up
and manage contracts to cover some 20-30% of total
Welsh public sector expenditure, making best use of
scarce skills and saving some £25m per year. It will be
housed within Welsh Government, but accountable
to a stakeholder NPS Board. It is expected to go
live in November 2013, and it will build upon the
collaborative procurement currently undertaken by
the Value Wales division.

20. 19
A digital economy
connected to your business
Wales is at the forefront of ICT Development within the UK. The
network is fully digital and linked via fibre-optic technology.
Businesses locating in Wales enjoy the advantages of:
• Advanced networks
• High speed connections between Wales and an
international Internet hub
• A world-leading wireless broadband network
in Cardiff
• Affordable broadband.
Superfast Cymru is a pioneering multimillion pound
programme to bring nationwide superfast broadband
to make Wales one of the best connected countries
in the world.
The Welsh Government and BT are working in
partnership through the Superfast Cymru programme
to bring the benefits of superfast broadband to areas
which are outside the roll-out plans of the private
sector.
Cardiff is one of ten super-connected cities where
funding has been allocated to enable BT and Virgin
Media to strengthen their networks to deliver
80-100 Mbps broadband speeds.
Wales – Delivering value solutions

21. 20
Data Centres
Next Generation Data (NGD) has invested some £200
million to create one of Europe’s largest and most
technically advanced ‘green’ data-centres in Newport.
The data-centre is situated in a 70,000 sq m facility
owned by the Welsh Government. It is a carrier
neutral centre with interconnect points for several
major carriers. NGD is working to ensure the provision
of direct international connectivity to the US and the
rest of the world.
Cardiff is also home to the BT data centre in Cardiff
Bay. The data centre was purpose-built to support
the full range of BT hosting and managed service
options. The site consists of three data halls capable
of hosting an estimated total of 12,000 servers.
In addition, global technology giant Fujitsu is
partnering with Universities in Wales to create a
unique £40 million world-class super computing
network, a research and innovation institute and a
skills academy.
HPC (High Performance Computing) Wales is an
innovative collaboration which gives businesses
and researchers access to world-class, secure
and easy to use high performance computing
technology.
Its supercomputing infrastructure and service
is unique to the UK. In partnership with Fujitsu
and universities across Wales, it offers the
supercomputing power, high level skills training
and customised support necessary to help
address global challenges, accelerate scientific
breakthroughs and answer long-standing
questions.
HPC services can help power business innovation
and success, assist high impact academic
research, and build high-quality HPC skills. From
improving cancer treatment and optimising
offshore wind farms, to rendering computer-
generated imagery (CGI) for movies, HPC Wales’
services can benefit a wide variety of projects.
HPC Wales consists of:
• world-class HPC capacity – HPC Wales offers
a pan Wales distributed network of computer
clusters. Its ‘hub and spoke’ model provides
resilience, shared storage and a wider use of
possible applications
• HPC Institute – by facilitating strategic
partnerships between the academic and
private sector, HPC Wales will help accelerate
research and development projects.
• HPC Skills Academy – HPC Wales will deliver
technical courses and workshops to enhance
HPC skills and capability across Wales.

22. 21
Fast transport links
Excellent transport links and
communication are key to any
organisation, but of particular
importance to your organisation will be
access to to your clients and partners.
Wales offers excellent access to the whole of the
United Kingdom and beyond via efficient road, rail
and air networks.
Cardiff is located just two and a half hours west of
London on the M4 corridor offering quick and easy
access to the UK capital. By rail a journey of just under
two hours will take you from Cardiff Central Station
to London Paddington, giving fast access to locations
in the City and other key London locations. Significant
investment by the UK and Welsh Governments will
improve the rail network in South Wales and improve
travel between London, Cardiff and Swansea – the
electrification of the Great Western rail line will be
completed in 2017 and will reduce many journey
times by 20 minutes. On completion, the journey time
between Cardiff and London Paddington will be 1
hour 45 minutes, whilst Cardiff to Canary Wharf will
be just 2 hours.
Rail electrification in south Wales and the prospect of
longer, faster trains, was first announced in 2011 by
the Department of Transport. The main line upgrade
to Cardiff, costing more than £1bn, is due to be
completed by 2017. Work to electrify the south Wales
main line as far as Swansea is expected to complete
by 2018.
A further £350m investment will also see important
commuter lines from Cardiff and Newport to the
south Wales valleys electrified by 2019.
An excellent local transport infrastructure also links
the surrounding region to central Cardiff – two
thirds of Cardiff’s workforce commutes through train
and bus links every day. There are over 500 trains
into Cardiff from the local regional railways every
weekday.
Manchester
Edinburgh
Airport
Wales
Container port
Liverpool
John Lennon
Liverpool
Cardiff
Dublin
Milford Haven
Bristol
London
Birmingham
Heathrow
Gatwick
Holyhead
Southampton
Anglesey*
Wales – Delivering value solutions

23. 22
Average Rail Travel Times
(Pre-Electification)
From Cardiff To:
Swansea 54mins
Newport 13mins
Bristol 48mins
Birmingham 2hrs
London (Paddington) 2hrs 7mins
From Wrexham To:
Chester 20mins
Manchester 1hr 55mins
Liverpool 1hr 25mins
Birmingham 1hr 42mins
Source: National Rail
Air
Cardiff International Airport, just a 25 minute
drive from the centre of Cardiff, offers a wide and
rapidly expanding range of domestic, European
and worldwide services including over 50 direct
destinations, and over 400 worldwide connecting
flights. The airport has recently been acquired by the
Welsh Government, as part of its commitment to
developing a dynamic and forward-looking economic
infrastructure for Wales.
Drive Time Populations
Motorway connections and easy access ensure that Wales can be your gateway to the rest of the UK. Number
of people living within easy commute – see table.
City Population Working Age Working Age
+ 30 Minutes
Working Age
+ 45 Minutes
Cardiff 336,200 231,700 1,020,500 1,975,800
Newport* 140,400 88,500 1,660,400 2,560,600
Swansea 230,300 149,300 739,800 1,172,000
* These statistics include neighbouring English counties, including the city of Bristol.

24. 23
Central Cardiff
Enterprise Zone
Central Cardiff Enterprise Zone (CCEZ) is a new 140-acre business district at
the heart of the city centre, right beside Cardiff’s major rail hub.
The city’s Enterprise Zone status will attract major
investment in infrastructure to see it become a
leading business location. New developments include:
• Further enhancements to the city’s excellent
ultrafast fibre-to-the-desk broadband connectivity
through its ‘Super-Connected City’ status.
• Investment in new green electricity supplies and
infrastructure, together with data storage capacity
to meet the future needs of businesses in the
zone.
• Significant investment in new high quality office
space, to Grade A, BREEAM excellent rated
standard if required.
• A new central transport interchange including
a new city/bay metro transport system, linking
together the various business hubs of Cardiff
• Investment in public realm works and architectural
treatments to new buildings.
Wales – Delivering value solutions

25. 24
Assigning Enterprise Zone status to a major
area within Cardiff city centre shows the Welsh
Government’s commitment to putting Cardiff on
the international business map, and encouraging
investment in business infrastructure.
Organisations that locate to the zone will be given
easy access to key decision makers within the Welsh
Government and Cardiff Council to fast-track their
move. They will respond rapidly to requirements
and will deliver bespoke buildings as required. The
Enterprise Zone’s Board will ensure everything is put
in place to meet the specific needs of businesses and
organisations in the Zone.
Each organisation or business will be allocated a
dedicated point of contact to be introduced to the
unrivalled package of support available through the
Welsh Government.
For example generous training support packages are
available, and a new Business Academy is planned to
support future employers in the zone.
The CCEZ will build on Cardiff’s reputation as the
fastest growing city in the UK for financial services.
Find out more at
centralcardiffenterprisezone.wales.gov.uk

26. 25
Having the right solutions
to your property needs
Rental costs and charges are key factors in overall
operational costs. Wales benefits from very low lease
costs compared to England and Grade A properties
are available at extremely competitive prices.
Cardiff Central Enterprise Zone is situated next to
the city’s main railway station and bus terminal and
provides a competitive property offer with headline
office rates of £21 per sq ft and Grade A space
ranging from £15 – £22 per sq ft.
The Cardiff property offer also includes BREEAM
accredited and energy efficient buildings within
walking distance of retail and leisure amenities.
Cardiff City Centre is a highly accessible and
sustainable business location. For organisations
looking for bespoke offices, schemes can be procured
for businesses requiring their own premises subject
to meeting traditional covenant requirements. In
addition to Grade A space, there are also other
premises available at competitive prices.
Elsewhere along the main M4 (West to East) and
A55 (North to South) road links, there are a range of
affordable, good quality offices available ranging from
£10 to £22 per square foot dependent upon location
and quality.
UK office total occupancy costs (£)
based on prime rent (psf), rates (psf)
and service charge
0
50
100
150
200
London
W
estEnd
London
City
London
DocklandsReading
Edinburgh
M
anchester
Birm
ingham
BristolOxfordCardiff
Newport(W
ales)Swansea
“Cardiff is the most competitive UK
location for office occupancy costs.”
DTZ 2011
Wales – Delivering value solutions

27. 26
Financial Professional
Services cluster
Wales provides a low cost, low risk base within the legal jurisdiction of England
Wales and is part of the UK and within the EU. It is the ideal location for
your organisation.
Wales is home to a number of legal services firms,
insurance brokers and other Financial Professional
Services firms, including:
Legal
• Eversheds
• Hugh James
• Geldards
• Morgan Cole
• Capital Law
• Clarks Legal
• NewLaw
• Involegal
• Gamlins
• Civitas
• DAC Beachcroft
Insurance Bokerage
• Bluefin Insurance Services;
• Culham Capital Ventures;
• Giles Insurance Brokers Limited;
• Lloyds TSB Insurance;
• Moorhouse Group; and
• Thomas Carroll Group.
Insurers
• Admiral;
• Atradius;
• DAS Legal;
• Equity Red Star (Claims); and
• Zurich, Cardiff.
Comparison sites
• Confused.com; and
• Go Compare.
There are a number of large shared service centres
which are largely concentrated in the public sector,
the main example being the Ministry of Justice HR
Finance Centre at Newport, which employs about 800
people.
Other organizations with shared services centres that
incorporate the HR function include:
• Creditsafe;
• D S Smith; and
• Department of Transport.

28. 27
Business Process
Management
In terms of expertise in pensions’ provision and
administration, Legal General employs 1400 people
in the centre of the Cardiff, mainly in customer
service surrounding its protection business. It has
partnered with Cardiff University to create the largest
Medical Underwriting Academy in the UK.
Around 800 Ministry of Justice shared service centre
staff are based in Newport, with a further 300 staff
employed at other satellite locations across the UK.
Please see Case Study for further information.
Tesco manages its pension scheme from Cardiff
and Xafinity also has offices here.
Quantum Advisory is based here and has been
working on research with Cardiff Business School
regarding managing pension fund deficits.
NewLaw set up its Cardiff operation in 2010 and now
employs 300 people in its Cardiff office, specialising
in personal injury claims.
“The challenge we face at shared services is to achieve targets to reduce costs year-on-year,
whilst ensuring we listen to what our customers and clients want and continue to provide
a valued service. All shared services staff have embraced the change and we are already
delivering real changes that benefit the business, its clients and customers.”
Marc Penny, Service Improvement Manager,
Ministry of Justice, Newport (see Case Study)
Wales – Delivering value solutions

29. 28
A great environment for
business and leisure
Wales has attracted visitors since the days of the
Roman Empire. They liked it so much they stayed for
over 300 years – we hope you’ll like us, too.
Wales has an area of approximately 21,000km2
.
That means plenty of space for you to explore, from
300km of beautiful coastline to rugged mountains.
We’ve got over 600 castles in Wales, including
Caerphilly castle, one of the largest castles in Europe,
and Caernarfon Castle, one of Europe’s great
medieval fortresses.
In Wales, you can enjoy major events, from
international sport such as the Ryder Cup, and
international rugby to international arts festivals such
as Artes Mundi and opera at the Millennium Centre.
Wales has two Premiership football teams who will
this year welcome Manchester United and Chelsea.
Wales delivers all of the quality of life you would
expect from a UK location and at a very competitive
cost.
The average price for a detached house in the capital
Cardiff is £250,877 – below that in London, Reading,
Bristol, Birmingham and Leeds. The average “all
property” price in Cardiff is significantly lower than
the average for England.
Housing stock in Wales wide and varied from city
centre Victorian terraces to ultra-modern waterfront
developments to hilltop farms.
The capital, Cardiff, offers:
• A top 5 UK shopping city
• 19 million visitors each year
• International sporting events at the Millennium
Stadium
• The Wales Millennium Centre – the base for Welsh
National Opera, one of the UK’s most visited
cultural attractions outside of London
• More green space per head than any other UK city
• Less than 45 minutes from a National Park and in
close proximity to some of the UK’s best beaches
• Cardiff International Sports Village – a £1.2 billion
landmark project with an international swimming
pool and an Olympic standard canoeing and white
water centre, with snow box and a multi purpose
arena supported by hotels, bars restaurants, retail
and residential areas
“Cardiff is the epitome of cool.”
Lonely Planet

30. 29
Wales – Delivering value solutions

31. 30
Case Study: Ministry of Justice
Ministry of Justice and Lean Thinking –
Transforming Services Working Methods
and creating Profitable Growth
Here in Wales, relocation acts as a catalyst to deliver
cost reduction, efficiency gains, improve working
practices and to create an outstanding reputation.
The Ministry of Justice Shared Services department is
regarded as the exemplar within government for the
provision of back office shared services.
The Leadership Team recognised the value of
continuing business transformation as fundamental
to the creation of a culture focused on delivering
efficiency savings and driving improvements. As such,
it developed a strong working relationship with the
Lean Enterprise Research Centre (LERC) at Cardiff
University.
The partnership approach between LERC and the
Service Improvement team of the Newport Shared
Services Centre has led to the development of a
3 tiered programme to provide Lean and Change
skills to all levels within the department. Courses
designed for Service Managers, first line managers
and administrative staff means that Lean ways of
thinking are embedded throughout the organisation
and have become part of the way of working. These
courses designed in partnership with LERC have been
accredited by their Lean Competency framework
giving staff formal recognition for the improvement
work they undertake.
Around 750 Ministry of Justice staff are based in
the main Newport offices, with a further 300 staff
employed at other satellite locations across the UK.
Service Improvement work is part of day to day
business in the department which has resulted in
both cost savings and improvements in service that
shared services offer to its customer. The success of
the partnership with LERC has created other tangible
results.
In both 2009 2011, at the Annual Welsh Contact
Centre and Shared Services Awards, Ministry of
Justice Shared Services was named winner in the
category ‘Most Improved Operational Effectiveness
in Shared Services’. Despite the strong competition
from both public and private sector organisations,
the Award recognises the departments’ outstanding
achievements in:
• Inclusive staff engagement
• Accredited and comprehensive training
programme
• Alignment with meeting business objectives
• Balancing corporate needs (cost reduction and
efficiency gains) with client needs (quality of
service delivery).
“Our Newport site opened in May 2006 and
is now playing a crucial role in delivering
a quality service. Factors which helped to
determine our location were the ready
availability of good quality offices, easy access
to a large and skilled workforce and the help
and support of the Welsh Government.”
Steve Hodgson, former Head of the National
Offenders Management Service (NOMS), Newport

32. 31
“We have successfully executed plans to
achieve large scale savings, vastly improved
administrative performance and modernised
working practise. This level of genuine cash
savings, speed of business change and step
change in service would be hard to find
elsewhere in central Government.”
Steve Hodgson, former Head of the National
Offenders Management Service (NOMS), Newport
“The challenge we face at shared services is
to achieve targets to reduce costs year-on-
year, whilst ensuring we listen to what our
customers and clients want and continue to
provide a valued service. All shared services
staff have embraced the change and we are
already delivering real changes that benefit
the business, its clients and customers.”
Marc Penny, Service Improvement Manager,
Ministry of Justice, Newport
Case Study:
Office for National Statistics
Numbers add up in South Wales
for Office for National Statistics
Reliable and impartial statistics are vital for policy-
making and planning the proper allocation of
resources to ensure a fair society.
For the government department at the centre of the
UK’s system of official statistics, moving nearly 1000
jobs from a central London location to Newport,
south Wales, without impacting on its vital service,
was no mean feat.
However, it is a move that has paid dividends for the
Office for National Statistics, which employs some
3,250 staff and gathers and analyses information to
improve our understanding of the UK’s economy and
society.
Officials were attracted to the many advantages
offered by Newport – where a third of its staff was
already located – with people, property, location and
cost effectiveness all high on the list.
They found a local workforce with the skills and
qualifications to meet their recruitment needs.
Moreover, they are now paying a fifth of the cost
of London floor space for an attractive corporate
headquarters next to the M4 motorway which boasts
facilities including an on-site creche, gym, car parking,
shop and restaurant.
The organisation embarked on its relocation back
in 2004 and completed the transition in carefully
managed phases to ensure service delivery wasn’t
disrupted and that the ONS continued to provide
authoritative, timely and accessible statistics and
analysis.
Only around 15% of London staff decided to relocate
to Wales, which is typical of other organisations’
experiences when moving headquarters, but those
that did move report high levels of satisfaction with
their new homes, commenting on improved quality
of life, lower house prices and significantly shorter
commuting times.
Wales – Delivering value solutions

33. 32
At last count the number of staff employed at the
Newport site was around 1500.
According to Chief Economist and Executive Director
Joe Grice, attracting candidates to fill the roles on
offer was a very positive experience:
“We recruited around 700 people from, for example,
Newport, Cardiff, the south Wales valleys and Bristol,
of whom around 30% were graduates. We found
there was an abundance of highly-qualified and eager
candidates, which meant our recruitment experience
was very satisfactory. We managed to build a
workforce quickly that is of a quality as high as, or
higher than, we would have found in London.
“Even with skills that can sometimes prove difficult to
access on a wide scale such as IT we have been able
to recruit people with the necessary qualifications
and experience to meet all of our needs. Also, staff
turnover in Newport is lower than in London, which
means we save on recruitment and training costs
in the longer term, which ultimately benefits the
taxpayer.”
The Newport headquarters has become a centre of
statistical excellence and most key ONS products,
apart from the Census and population figures, are
produced there, including retail sales, inflation indices,
statistics on employment and unemployment, gross
domestic product and the main measurements of the
UK’s production and services sectors. Staff working
together on one site means they generate ideas and
share experience and best practice. The move has
also reduced the risks associated with working on
different sites and has facilitated better management
and planning.
South Wales has benefited as it is retaining more
highly skilled people, and graduates are increasingly
seeing that they don’t have to go to London to get to
the top of their chosen profession.
The ONS has built strong links with the Higher
Education sector in south Wales and Bristol which
has proved invaluable in providing a ready-made
recruitment base. In addition, it has worked closely
with the University of Cardiff to develop a Masters
degree in applied statistics and has had significant
input into the content and syllabus.
Joe Grice explained that the HE sector has been very
keen to work collaboratively with the organisation
and that there are real synergies not just in terms of
recruitment but in respect of the professional areas in
which the ONS operates.
Another notable collaboration initiative is a
partnership between the Government Economics
Service and University of the West of England to
develop an MSc in economics, which will prove
valuable to the ONS as it employs a large number –
currently around 50 and rising – of economists in
Newport.
Summarising the many benefits of relocating to
Newport, he concluded:
“Our staff benefit from a modern facility with a range
of handy amenities in a very pleasant location next to
Tredegar Park, which is popular for lunchtime picnics
and jogs. The motorway is only seconds away, public
transport links are excellent and all of this comes at a
fraction of London office costs.
“Relocating also gave us a unique opportunity to
think about the way we do business and allowed
us to assess our processes and come up with more
efficient ways of generating outputs.
“Overall our experience of relocating to south Wales
has been overwhelmingly positive and I have no
doubt that this was absolutely the right move for the
ONS.”
“We managed to build a workforce quickly
that is of a quality as high as, or higher than,
we would have found in London.”
Joe Grice, Office for National Statistics

34. To find out more
Your Business Development Manager can offer advice and assistance with
funding, property solutions and a range of other matters. To find out more,
please contact:
Malcolm Davies,
Business Development Manager,
Financial Professional Services, Welsh Government
Tel: ≠+44 (0)7967 357 163
Email: malcolm.davies2@wales.gsi.gov.uk
WG19508 / G/MH/4893 / 0813
© Crown copyright 2013