This document provides an overview of the US Army Corps of Engineers Southwestern Division Public Affairs Office. It includes the PAO organizational chart, responsibilities, key metrics to track performance, stakeholder interactions, high visibility initiatives, and other issues. The PAO is responsible for command information, media relations, community relations/outreach, and operations. It supports various projects and engages with media and stakeholders on a weekly, quarterly, and annual basis to provide information on initiatives like water safety, flood risk management projects, and base support activities.

1. US Army Corps of Engineers
BUILDING STRONG®
Public Affairs Overview
SWF Public Affairs Office
Deputy District Engineer/Deputy for
Project Management In-Brief
30 January 2015

2. BUILDING STRONG®
PA Organization Chart
Admin. Officer
(GS-6)
Regina Luckey
PAO Chief
(GS-13)
Rhonda Paige
Deputy Chief
(GS-12)
Randy Cephus
PA Specialist
(GS-12)
Clay Church
PA Specialist
(GS-11)
Edward Rivera
PA Specialist
(GS-11)
Denisha Braxton
PA Specialist
(GS-11)
Jim Frisinger

3. BUILDING STRONG®
PA Responsibilities
 Command Information
Articles
Event//Ceremony Planning
Inter/Intranet & Social Media
Digital Message Board
Ask the Commander
Intranet
Command History
 Media Relations
News Releases
Internet & Social Media
Respond to media query
Media Prep to SMEs
Press Conferences/Media Day
Film Requests
 ComRel/Outreach
Respond to public Inquiry
Web and Social Media
STEM Outreach
Pen Pal/Adopt School Program
Public Meetings
Speaker Bureau
Wounded Warrior Program
 PA Operations
Communication Plans
Message Development
Command Brochure
Command Brief
Support to 4b
Media Training
Editorial Board
PA Support to Water Safety

4. BUILDING STRONG®
PA Project Support
I-35 Task Force
Rhonda Paige
North Texas Area
Clay Church
Denisha Braxton
East & West
Texas Area
Edward Rivera
TCRP/Dallas
Floodway
Jim Frisinger
Rhonda Paige
Central Texas Area
Randy Cephus

5. BUILDING STRONG®
Key Metrics gauged to track Performance
Print/Broadcast Media Analysis
Social Media Analysis
Support to 4b
Stories drafted
Media Log
News Releases
Tone, Key Messages
# Likes, Talking, Followers
Green, Amber, Red
# run externally (DVIDS, HQ, Army)
% of queries closed
 # hits in media
Delivery Means Assessment

6. BUILDING STRONG®
Key Stakeholder and PA Interactions
Weekly – SWD PA COP Call/HQ COP Call
Weekly – Local Reporter Engagement/Story Pitch
Quarterly - Newsletter on DFW and Extension program
Semi-Annual - Federal PIO Meetings
Annual - Media Round Tables
 As needed - Public/Community Outreach Meetings

7. BUILDING STRONG®
High Visibility PA Initiatives
 Drought Conditions
 Water Safety
 Westside Creeks
 Fort Hood and Fort Bliss Hospitals
 Dallas Floodway/Floodway Extension
 Formerly Used Defense Sites (FUDS)
 Joint Base San Antonio Support
 SWF Budget/Sequestration
 Cooperative Joint Management Arrangements
 Oil and gas drilling
 Zebra Mussels
 Submersible Pumps
 Dam and Levee Safety

8. BUILDING STRONG®
Other Issues
 Re-tooling of Pacesetter magazine
 Clearance for conducting media training at
regional offices and at HQ SWF
 Relook by Command Group of Admin position
upgrade based on accretion of duties
 Better information to PAO from ‘all’ SWF
divisions

9. BUILDING STRONG®
Questions