Organizational socialization is the process by which new employees learn the attitudes and behaviors needed to be effective members of an organization. It involves both formal and informal training as well as observing others. Socialization benefits organizations by increasing employee motivation, shaping positive work habits and teamwork, and motivating employees to contribute to increased profits. However, socialization efforts can be undermined by a lack of strategy, poor or inconsistent content, failing to interact with customers on social media, alienating potential customers, or coming across as insincere. Fostering communication, creating a social committee, and organizing team-building activities can improve employee engagement through socialization.

1. IMPORTANCE OF
SOCIALIZATION FOR BUSINESS
ORGANIZATION

2. Content
1. Introduction of Socialization
I. Definitions
II. Purpose
III. Type of socialization
2. The relationship between organization and socialization
3. How can socialization process benefit the organization
4. How does socialization relate to employee engagement in the working process
5. Mistake that prevent the social engagement process in business organization
6. Which social activities improve engagement in to the business organization
7. summery

3. 1.1 | Definitions
 Socialization
Socialization is the process through which people are taught to be proficient
members of a society. It discribes the ways that people come to understand
societal norms and expectations, to accept society's beliefs, and to be aware
of societal values.

4. 1.1 | Definitions
 Organizational socialization
organisational socialization is the process which a new member of an
organization learns the required attitudes and behaviours that are
necessary to be an effective member of an organization. It is a dynamic
process through which a newcomer makes the transition from an outsider
to an insider.

5. 1.2 |Purpose of socialization in business
socialization increases motivation among employees. Generally, when
employees socialize in an organization, it allows them to shape the way
they view work habits, teamwork and sharing of information, which are all
significant factors for a growing business

6. 1.3 |Type of Socialization
 Primary Socialization
 Secondary Socialization
 Anticipatory Socialization
 Development Socialization
 Re-Socialization

7. 2 |The relationship between
organization and socialization
 Organization and socialization is how individuals become part of an
organization.
 Socialization involves formal training, activities, and observation.
 Organization provides norms, values, and expectations to guide employee
behavior.
 Organization provides framework and context for socialization process.

8. 03 |How can socialization process
benefit the organization

9. 04 | How does socialization relate to
employee engagement in the working
process
 Organization and employees have a strong relationship.
 Adapting employees to the organizational environment increases job
security and satisfaction.
 Good relationships between staff create a peaceful work environment.
 Employee freedom allows for greater scope for innovation.
 Employees motivated to contribute to increase profits.

10. 05 |Mistake that prevent the social
engagement process in business
organization
 Lack of strategy can lead to ineffective social engagement efforts.
 Poor content will not engage the target audience.
 Inconsistent posting can lead to a lack of loyal followers.
 Ignoring feedback can damage a business's reputation and appear
uninterested in customers.
 Businesses must respond to customers and followers on social media to
build relationships.
 Social media content and tone of voice can alienate potential customers.
 Trying too hard to be "cool" on social media can be insincere.

11. 06 | Which social activities improve
engagement in to the business
organization
 Foster communication
 Create a social committee
 Create a social committee
 Highlight birthdays
 Organize sports activities

12. 07 | Summery
 Definitions, Purpose and Type of socialization
 The relationship between organization and socialization
 Socialization can benefit an organization in many ways.
 Socialization affects employee engagement in the working process.
 Mistakes prevent social engagement in business organizations.
 Lack of strategy
 Poor content
 Inconsistent posting
 Failing to interact
 Alienating the wrong people
 Trying too hard

13. Thank you