This pioneering research redefines the way we market leisure travel. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards leisure travel and proposes a way to build leisure travel brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
This pioneering research redefines the way we market leisure travel. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards leisure travel and proposes a way to build leisure travel brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
This pioneering research redefines the way we market leisure travel. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards cosmetics and proposes a way to build travel, tourism, hotel and destination brands and narratives that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
The Intrinsically Engaging Narratives Of Leisure TravelBRAND AVIATORS
This pioneering research redefines the way we market leisure travel. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards leisure travel and proposes a way to build leisure travel brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
Building Leisure Travel Brands Through Intrinsically Engaging NarrativesBRAND AVIATORS
Did you know that leisure travel acts as a form of conquest, a mode of transcendence, a way to keep discovering, a search of escape, a search for our self, a broker of culture, a means of self-definition, a mind sharpener, a disruptor of established premises, a form of communication, psychic disunification, vacant time, thought trigger, rite of passage, a search of repose, a search for home, freedom from necessity, status marker and a pleasure satisfier? Understand the deep motives underpinning our leisure travel buying behaviour and build travel, tourism, hotel and destination brands and narratives that engage people at a profoundly human level.
(Re)defining Leisure Travel Brands Through Human FundamentalsBRAND AVIATORS
Did you know that leisure travel acts as a form of conquest, a mode of transcendence, a way to keep discovering, a search of escape, a search for our self, a broker of culture, a means of self-definition, a mind sharpener, a disruptor of established premises, a form of communication, psychic disunification, vacant time, thought trigger, rite of passage, a search of repose, a search for home, freedom from necessity, status marker and a pleasure satisfier? Understand the deep motives underpinning our leisure travel buying behaviour and build travel, tourism, hotel and destination brands and narratives that engage people at a profoundly human level.
(Re)defining Food Brands Through Human FundamentalsBRAND AVIATORS
Did you know that food products act as life’s confirmers, regulators and equilibrators, mood catalysts, instant love, deeper nourishment, celebrations of life, preventive medicine, elemental comforters, natural connectors, guarantors of daily survival, outlets for aggression, displays of taste, test fields, pleasurable encounters, performance incarnators, tokens of beneficence? Understand the deep motives underpinning our buying behaviour in relation to food and build food brands and narratives that engage people at a profoundly human level.
This pioneering research redefines the way we market leisure travel. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards leisure travel and proposes a way to build leisure travel brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
This pioneering research redefines the way we market leisure travel. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards cosmetics and proposes a way to build travel, tourism, hotel and destination brands and narratives that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
The Intrinsically Engaging Narratives Of Leisure TravelBRAND AVIATORS
This pioneering research redefines the way we market leisure travel. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards leisure travel and proposes a way to build leisure travel brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
Building Leisure Travel Brands Through Intrinsically Engaging NarrativesBRAND AVIATORS
Did you know that leisure travel acts as a form of conquest, a mode of transcendence, a way to keep discovering, a search of escape, a search for our self, a broker of culture, a means of self-definition, a mind sharpener, a disruptor of established premises, a form of communication, psychic disunification, vacant time, thought trigger, rite of passage, a search of repose, a search for home, freedom from necessity, status marker and a pleasure satisfier? Understand the deep motives underpinning our leisure travel buying behaviour and build travel, tourism, hotel and destination brands and narratives that engage people at a profoundly human level.
(Re)defining Leisure Travel Brands Through Human FundamentalsBRAND AVIATORS
Did you know that leisure travel acts as a form of conquest, a mode of transcendence, a way to keep discovering, a search of escape, a search for our self, a broker of culture, a means of self-definition, a mind sharpener, a disruptor of established premises, a form of communication, psychic disunification, vacant time, thought trigger, rite of passage, a search of repose, a search for home, freedom from necessity, status marker and a pleasure satisfier? Understand the deep motives underpinning our leisure travel buying behaviour and build travel, tourism, hotel and destination brands and narratives that engage people at a profoundly human level.
(Re)defining Food Brands Through Human FundamentalsBRAND AVIATORS
Did you know that food products act as life’s confirmers, regulators and equilibrators, mood catalysts, instant love, deeper nourishment, celebrations of life, preventive medicine, elemental comforters, natural connectors, guarantors of daily survival, outlets for aggression, displays of taste, test fields, pleasurable encounters, performance incarnators, tokens of beneficence? Understand the deep motives underpinning our buying behaviour in relation to food and build food brands and narratives that engage people at a profoundly human level.
This pioneering research redefines the way we market toys. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards toys and proposes a way to build toys brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
(Re)defining Toy Brands Through Human FundamentalsBRAND AVIATORS
Did you know that toys act as masters of transformation, transition mediators, cosmic manipulators, vehicles for imagination, conscious illusions, psychic integrators, life balancers, outlets for aggression, conflict solvers, primal comforters, islands of happiness, guarantors of youth, rule breakers, revolution instigators, life framers, uncritical companions, objects of care, caregivers, psychological nourishment, silent companions, mind feeders, thought instigators, action generators, tools of development, means of self-assertion, laboratories of the possible, creation triggers, expressions of individuality, personality constructors, writers of our destiny, vital experiments, world reinventors, freedom inducers? Successful toys have the ability to create frenzy, euphoria, exhilaration, exultant joy, gaiety, gladness, and laughter that absorb us completely, intensively, and tumultuously. Understand the deep motives underpinning our toy buying behaviour and build toy brands and narratives that engage people at a profoundly human level.
(Re)defining Shoe Brands Through Human FundamentalsBRAND AVIATORS
Did you know that shoes act as personality protectors, instruments of escape, pedestals of our egos, security anchors, firm foundations, balance stabilisers, symbols of fertility and progress, transformation agents, universal connectors, and image makers? This pioneering research cracks the code of buying behaviour related to shoes and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Lipstick Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market lipstick. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Did you know that shoes act as personality protectors, instruments of escape, pedestals of our egos, security anchors, firm foundations, balance stabilisers, symbols of fertility and progress, transformation agents, universal connectors, and image makers? This pioneering research cracks the code of buying behaviour related to shoes and puts forward a framework for shaping brand strategy and for growing revenue.
Embark on a Journey: Exploring the Transformative Power of Travelfauznilong
"Embark on a Journey: Exploring the Transformative Power of Travel" takes readers on a captivating exploration of travel's profound impact on individuals and societies alike. From broadening perspectives through cultural immersion to inspiring creativity and embracing mindful travel, this article unravels the multifaceted ways in which travel shapes our lives and fosters a global community grounded in understanding and appreciation.
Discover the world and broaden your horizons with our travel companion. Our product offers an immersive experience that emphasizes the importance of travelling. Explore new cultures, meet diverse people, and create lasting memories as you embark on unforgettable adventures. Whether you're a seasoned traveler or a first-time explorer, our product is designed to enhance your journey and inspire a sense of wonder. Embrace the transformative power of travel and unlock a world of possibilities with our exceptional product.
Conscious journeying: Traveling through Transformation and Transforming throu...Tiffany Foo
Traditionally, the theme of adangerous voyage or adventure has served as a broadly operative metaphor for the inner experience of the evolution of consciousness. What if we approached travel as a practice dedicated to exploration beyond the bounds of the familiar? Our journeys provide us with unique settings upon which this drama of evolutionary motion can be enacted. Weaving together personal travel anecdotes, developmental theory, archetypal symbolism, and the cultural phenomenon known as Couchsurfing, this presentation will explore what can we learn about ourselves, others, and the world through our intimate and awkward encounters with both the familiar and the unfamiliar terrains—the landscapes, culturescapes, we-scapes, and selfscapes—that compose the sum of our experiences.
Dushyant Varma - What are 8 benefits of traveling.pdfDushyant Varma
Dushyant Varma Shillong - Traveling is good because it broadens your perspective, enhances cultural understanding, promotes personal growth, provides learning opportunities, creates lifelong memories, encourages adventure, breaks routine, provides personal fosters relationships, fosters self-reflection, and encourages environmental and cultural awareness. Here are some reasons by Dushyant Varma, why traveling is good: Dushyant Varma
Traveling takes us out of our comfort zones, which inspires us to see, taste, and attempt new things. It continuously challenges us to adapt to and explore new surroundings. It also allows one to engage with various people, welcome adventures as they occur, and share new and significant experiences with friends and loved ones. Top travel content agency enable us to see the world with an open heart and an open mind, whether you're looking for nonstop action and adrenaline rushes or unabashed siestas and the pinnacle of relaxation.
How does traveling affect life and personality.pdfSpencer Walsh
Researchers say that the experience of traveling can boost life satisfaction and well-being. But it is a complex process how travel alters one's life. This study shows that people who travel more are more open to new experiences, see life as less predictable, embrace challenges as an opportunity to learn and grow – personality traits sought by employers everywhere.
This pioneering research redefines the way we market fashion. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards fashion and proposes a way to build fashion brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
This pioneering research redefines the way we market toys. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards toys and proposes a way to build toys brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
(Re)defining Toy Brands Through Human FundamentalsBRAND AVIATORS
Did you know that toys act as masters of transformation, transition mediators, cosmic manipulators, vehicles for imagination, conscious illusions, psychic integrators, life balancers, outlets for aggression, conflict solvers, primal comforters, islands of happiness, guarantors of youth, rule breakers, revolution instigators, life framers, uncritical companions, objects of care, caregivers, psychological nourishment, silent companions, mind feeders, thought instigators, action generators, tools of development, means of self-assertion, laboratories of the possible, creation triggers, expressions of individuality, personality constructors, writers of our destiny, vital experiments, world reinventors, freedom inducers? Successful toys have the ability to create frenzy, euphoria, exhilaration, exultant joy, gaiety, gladness, and laughter that absorb us completely, intensively, and tumultuously. Understand the deep motives underpinning our toy buying behaviour and build toy brands and narratives that engage people at a profoundly human level.
(Re)defining Shoe Brands Through Human FundamentalsBRAND AVIATORS
Did you know that shoes act as personality protectors, instruments of escape, pedestals of our egos, security anchors, firm foundations, balance stabilisers, symbols of fertility and progress, transformation agents, universal connectors, and image makers? This pioneering research cracks the code of buying behaviour related to shoes and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Lipstick Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market lipstick. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Did you know that shoes act as personality protectors, instruments of escape, pedestals of our egos, security anchors, firm foundations, balance stabilisers, symbols of fertility and progress, transformation agents, universal connectors, and image makers? This pioneering research cracks the code of buying behaviour related to shoes and puts forward a framework for shaping brand strategy and for growing revenue.
Embark on a Journey: Exploring the Transformative Power of Travelfauznilong
"Embark on a Journey: Exploring the Transformative Power of Travel" takes readers on a captivating exploration of travel's profound impact on individuals and societies alike. From broadening perspectives through cultural immersion to inspiring creativity and embracing mindful travel, this article unravels the multifaceted ways in which travel shapes our lives and fosters a global community grounded in understanding and appreciation.
Discover the world and broaden your horizons with our travel companion. Our product offers an immersive experience that emphasizes the importance of travelling. Explore new cultures, meet diverse people, and create lasting memories as you embark on unforgettable adventures. Whether you're a seasoned traveler or a first-time explorer, our product is designed to enhance your journey and inspire a sense of wonder. Embrace the transformative power of travel and unlock a world of possibilities with our exceptional product.
Conscious journeying: Traveling through Transformation and Transforming throu...Tiffany Foo
Traditionally, the theme of adangerous voyage or adventure has served as a broadly operative metaphor for the inner experience of the evolution of consciousness. What if we approached travel as a practice dedicated to exploration beyond the bounds of the familiar? Our journeys provide us with unique settings upon which this drama of evolutionary motion can be enacted. Weaving together personal travel anecdotes, developmental theory, archetypal symbolism, and the cultural phenomenon known as Couchsurfing, this presentation will explore what can we learn about ourselves, others, and the world through our intimate and awkward encounters with both the familiar and the unfamiliar terrains—the landscapes, culturescapes, we-scapes, and selfscapes—that compose the sum of our experiences.
Dushyant Varma - What are 8 benefits of traveling.pdfDushyant Varma
Dushyant Varma Shillong - Traveling is good because it broadens your perspective, enhances cultural understanding, promotes personal growth, provides learning opportunities, creates lifelong memories, encourages adventure, breaks routine, provides personal fosters relationships, fosters self-reflection, and encourages environmental and cultural awareness. Here are some reasons by Dushyant Varma, why traveling is good: Dushyant Varma
Traveling takes us out of our comfort zones, which inspires us to see, taste, and attempt new things. It continuously challenges us to adapt to and explore new surroundings. It also allows one to engage with various people, welcome adventures as they occur, and share new and significant experiences with friends and loved ones. Top travel content agency enable us to see the world with an open heart and an open mind, whether you're looking for nonstop action and adrenaline rushes or unabashed siestas and the pinnacle of relaxation.
How does traveling affect life and personality.pdfSpencer Walsh
Researchers say that the experience of traveling can boost life satisfaction and well-being. But it is a complex process how travel alters one's life. This study shows that people who travel more are more open to new experiences, see life as less predictable, embrace challenges as an opportunity to learn and grow – personality traits sought by employers everywhere.
This pioneering research redefines the way we market fashion. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards fashion and proposes a way to build fashion brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
In this insightful blog, "Not All Those Who Wander Are Lost," embark on a journey through personal anecdotes and philosophical musings as the author explores the profound idea that wandering in life doesn't necessarily equate to being adrift. Discover how embracing the uncharted path can lead to unexpected treasures, personal growth, and a deeper understanding of one's true purpose. Join us in celebrating the beauty of wandering as a deliberate and transformative experience.
Nurturing Empathy and Curiosity_ Building a Legacy of Understanding by Dante ...Dante Edwards-Morrison
Moreover, empathy ignites the flame of curiosity, driving us to seek more profound understanding and connection with the world around us. It compels us to ask questions, explore new perspectives, and embrace human experience's diversity. Through empathetic curiosity, we embark on a journey of discovery, peeling back the layers of ignorance and prejudice to reveal the beauty and complexity of the human story.
Psychographic Mapping of Financial ServicesBRAND AVIATORS
This pioneering research redefines the way we market financial products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards financial products and proposes a way to build financial product brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
Expetra is a youth travel and experience design portal. We are creating ample opportunities for youth to travel and create unique experience through their travel. Kindly go through our profile for more information.
Explore More | Experience More | Travel More
Reach us at we@expetra.in :)
Transformative Travel: On the Road to WITS (Women in Travel Summit)Ginger Kern
This interactive workshop on Transformative Travel was originally given at an event in Boulder, Colorado called On the Road to WITS (Women in Travel Summit).
CLOU the magazine for marketing and professionals reviews the book Living Brands, How Biology & Neuroscience Shape Consumer Behaviour & Brand Desirablity by Dr. Constantinos Pantidos, Lidpublishing Ltd, London, 2018: https://amzn.to/2qfbYtf
The 13 Principles_of_Evolutionary_MarketingBRAND AVIATORS
This document presents an innovative way of brand building impacting the very mechanisms of meaning creation in the psychological and neuro-physiological interface that guide brand choice.
This pioneering research decodes the real reasons of success of Coca Cola. Using, for the first time, a multidisciplinary approach, including brand communication decoding, motivational research, psychology and affective neuroscience, client workshops and the proprietary tools of BRAND AVIATORS™ I study the fundamental motives underpinning consumer behaviour at the deepest levels of their deployment and help clients around the world build brands that liberate the very forces of life.
(Re)defining Fabric & Home Care Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market cleaning products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Hamburger Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market hamburgers. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Doll Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market dolls. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Watches Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market watches. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Technology Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market technological products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Eyewear Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market eyewear. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Perfume Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market perfume. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Chewing Gum Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market chewing gum. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market our products and services. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Trainer Brands Through Human FundamentalsBRAND AVIATORS
Did you know that we buy trainers because they act as self-maximisers, potential enhancers, means of halting the aging process, therapeutic devices, signs of freedom, personality transformers, character compliments, artistic manifestations, measures of perfection, means of self-discipline, life shapers, epitomes of informality and equality, and desire builders? Did you know that we prefer trainers because they make us feel formidable combatants, unbeatable winners, strong, adequate, in control, intelligent, balanced, part of the family of athletes and runners and unconventional? This pioneering research cracks the code of buying behaviour related to trainers and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Underwear Brands Through Human FundamentalsBRAND AVIATORS
Did you know that we buy underwear because it acts as a bodyguard, a refuge and sanctuary, performance enhancer, means of self-exploration, personality shaper, instrument of torture, dangerous encounter, mood modifier, formidable teaser, multifunctional suggestion, foundation of personal life and balancer, instrument of support and distance keeper? This pioneering research cracks the code of buying behaviour related to underwear and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Confectionery Brands Through Human FundamentalsBRAND AVIATORS
Did you know that sweets act as emotional compensators, reality enhancers, disruptive agents, love substitutes, erotic experiences, luxurious indulgencies, social connectors, mockers of seriousness, temporary escapes and energy boosters? Understand the deep motives underpinning our buying behaviour in relation to sweets and build confectionery brands and narratives that engage people at a profoundly human level.
(Re)defining Medicine Brands Through Human FundamentalsBRAND AVIATORS
Did you know that medicines act as social normalisers, reality enhancers, mood brighteners, personal liberators, caregivers, balance restorers, growth boosters, providers of hope, the quintessential placebos, transformers of self, miracle products, formidable life modifiers, fountains of youth? Understand the deep motives underpinning our buying behaviour relative to medicines to build medicine brands and narratives that engage people at a profoundly human level. This pioneering research cracks the code of buying behaviour related to medicines and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Fashion Brands Through Human FundamentalsBRAND AVIATORS
Did you know that fashion acts as a symbol of rebirth, source of self-discovery, multiplier of the self, catalyst of taste, method of camouflage, form of self-construction, sign of self-determination, futile essential, an expression of defiance, token of desire, instrument of liberation? Understand the deep motives underpinning our fashion buying behaviour and build fashion brands and narratives that engage people at a profoundly human level.
(Re)defining Bottled Water Brands Through Human FundamentalsBRAND AVIATORS
Did you know that bottled water acts as a fashion accessory, our life’s connector, source of desire, symbol of hospitality, transformative agent, formidable healer, proof of intellectuality, incarnator of freedom, the essence of potentiality, symbol of privilege, token of wisdom, embodiment of harmony, elemental symbol of life, purification agent, elixir of regeneration, instant gratification and security blanket? This pioneering research cracks the code of buying behaviour related to bottled water and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Cigarette Brands Through Human FundamentalsBRAND AVIATORS
Did you know that cigarettes act as the ultimate proof that death can be beaten, formidable organisers of time and linear integrators, life’s common denominator, mood regulators, promoters of self-possession, cognitive shifters, actuality filters, event distancers, suspenders of reality, promise of pleasure never satisfied, expressions of freedom especially in the face of death, forms of resistance, symbols of revolutions, universal connectors, illusions of stability, inducers of optimism, purgatory fire, self-reconciliators, loyal companions, the perfect tools of representations, thought stimulators, instruments of (tele)communication, master storytellers, rites of celebration, activity generators and time encapsulators?
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
1. CONNECT
CONTROL
The wheel of motives™
GROW
CARE
BALANCE
DESIRE
FEEL
SAFE
SEEK
PLAY
CREATE
DEFY
TRANSFORM
TM
PSYCHOGRAPHIC
MAPPING OF THE
LEISURE TRAVEL
2. Hi! My name is Constantinos
Pantidos and I believe that
companies could improve
people’s lives even more
effectively if they had
deeper human insight.
3. Using a multidisciplinary
approach, BRAND AVIATORS™
has captured and presents, for
the first time, the fundamental
human motives underpinning
our leisure travel buying
behaviour at the deepest levels
of their deployment …
4. … all the way from:
• their biological value
• to the neurosystems they engage
• to the cognitive operations and
psychological states they activate
• to the major social reinforcers they
cause and
• to the rich hierarchy of inherent
concepts they infuse into our
everyday life
6. The motives are presented in
order of increasing relative
importance in line with their
power to influence our
buying decisions
7. CARE: Why do we engage in
leisure travel? On an initial layer
of motivation, we travel to feel
we are being taken care of, to
feel appreciated. We want to be
served, our needs anticipated.
8. Being away from home is
disorienting. While travelling
we experience a temporary
existential imbalance. Travellers
are tired from the trip, from
changing their worlds. What we
are looking for above all else
when we are away from home
is the reassuring comfort of
shelter. The first demand on any
hospitality business is warmth.
9. INSPIRATION: On a deeper
layer, leisure travel creates
new combinations of
people and ideas of totally
different backgrounds. The
cross-cultural contacts
generate a new kind of
cultural self-consciousness.
10. Real creation demands
detachment. As exposure
to a different milieu may
act as a reference point
for re-evaluating one’s
own life, travel helps self-
definition.
12. At heart, travel is a
search for satisfaction
denied to us at home
13. PLAYFULNESS: On a
deeper layer of
motivation, leisure travel
promises a world of
spontaneity. The traveller
leaves behind everyday
commitments and
responsibilities and feels
really and truly alive.
14. Holidays mean a sparkling two weeks spent in a festive
atmosphere. In our mind, colourful travel is compared to
the grey, monotonous, tiring, sad, boring everyday life.
15. DISRUPTION: What drives
travel is its subversive,
destabilising capacity. What
really attracts us to it is the
fear of the unfamiliar.
16. As it is in the nature of travel to
put into question established
premises, travel may lead to a
confrontation with unsustainable
values of “home”
17. Travel involves border-crossing which
signifies a psychic disunification.
Travel is contradictive, splitting, it
separates us from our normal identity
and of all accoutrements of culture.
18. Travel cuts humans down to size, makes
miniscule the scale of human affairs
19. In many fairy tales citizens are
told that outside their village
they would be lost. It is feared
that beyond their frontiers they
will acquire knowledge and a
tendency to rebel. Primordially,
all villains are outside.
20. Travel is an unconscious desire
to destroy the present, to see
more clearly, from scratch
21. Leisure, itself, is the
consumption of time and
space. We appropriate the
world by consuming it.
22. To part is to die a little; every
departure is a rehearsal for
the ultimate one. Some even
cry a bit because we are
dying symbolically.
23. BALANCE: Going into deeper motivation,
travel sharpens judgment. As the stranger
does not share the basic assumptions the
locals share he has the freedom to be
objective.
24. Travel educates: To change
place is to clear our thoughts,
to open the mind to wider
perspectives, wider horizons
and wider thinking, eventually
leading to a better life balance
25. Stripped of our everyday routines,
we are forced to see the essential
26. INDULGENCE: On a yet more profound level of
motivation, travel is a convenient way to
demonstrate our freedom from necessity
27. The real rulers do not work. As it
marks a status above the common,
priority treatment is soothing.
29. Travel as a hero’s journey is a
basic pattern found in many
narratives around the world.
Travel, intrinsically, establishes an
expansionist mind-set. When
travelling, we feel that the whole
world belongs only to us.
31. Stripped away of all our
accessories to our essence, and
coming out of place and even
ourselves, in a multicultural
environment we are prone to
feel united with the world
32. As in every culture that
which is ultimately
manifested in the human
spirit, what we eventually
find through travel is
always ourselves, the
unique characteristics of
our species
33. We are fundamentally,
lonely but fearful of
intimacy. Tourism
conveniently comes to
offer the illusion of
companionship without
the promise of friendship.
Ultimately, vacation is
vacant time.
34. TRANSITION: Getting closer to
the core motivators, travel is a
rite of passage, a mode of
transcendence that literally
transports us, that carries us
away. The discoverer sees only a
fragment and then imagines the
rest in the act of appropriation.
35. By its very nature, travel involves
motion, flux, a medium of
perception that abstracts and
generalises form and relations out
of things and terms
37. The most significant
transitions we experience
are written in our journeys.
Exposure to a different
milieu may cause a
revision of existing
perceptions of self, may
alter consciousness.
38. What leisure travel ultimately
promises is the potentiality of
loss of touch with reality.
Leisure travel transcends time
and space to create an
illusion of change.
39. SECURITY: Motion is primordially a search for
repose. Holidays are days of joy since one
has more freedom to be more fully oneself.
40. Travel can be the happiest,
most memorable days of
the year. Travel in our
unconscious symbolises the
eternal search for paradise
beyond the surrounding
chaos.
41. It is no accident that the idea of
a paradise in which people are
free and unconstrained and
everybody can be happy in
his/her own way at perpetual
rest, is one of the most
persistent ideas humans have
created
42. In our unconscious, the journey purifies. A series of
changes which happen in the character of the traveller,
and seen as strictly analogous to a cleansing are
probably what forms the perception of the purity of the
road. Stripped of defining relationships, surroundings
and daily routines brings rejuvenation.
43. Time stops when we travel. It
seems we need to go on a
journey to learn that paradise
could be found at home.
45. EXPLORATION: On the innermost layer of human motivation,
travelling is one of the most convenient means we have
invented to satisfy our urge to seek.
46. Humans like the familiar most of all
because it brings security. But
quickly we become frustrated and
bored and we seek escape.
47. We are born travellers. We
are born with a drive to
explore. To put one foot in
front of the other is innate. The
step reduces the vastness of
the world into body
proportions. It is imperative
for many of us to know what
is beyond the next horizon.
48. Travel involves fluidity, vertigo.
The illusion of perpetual journey
appeals to our relentless mind.
Ultimately, we experience travel
as freedom.
49. The main motive for departure
from our home is to feel
different, freer, lighter. We go
off on a journey to free
ourselves from all the obstacles
and our preoccupations; to
leave our selves behind. When
we travel we revert to the
common identity of a stranger.
54. (Re)define your brand through
the human fundamentals if you
seek to:
• Deeply engage people
locally and across cultures
• Develop genuine concepts
that work year after year
after year
• Align all brand
communications under one
master idea
• Increase the ROI of all your
brand activities
55. My mission is to work with
consumer insight managers
and marketers around the
world in order to better
understand and liberate the
very forces of life. Contact
me now for a free discovery
audit by clicking on the icon: