2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. 2
Wszyscy pragniemy odnieść sukces, zwłaszcza taki,
żeby każdy podziwiał to, w jaki sposób doszliśmy do
swoich celów. Podając przykłady biograficznych
faktów z życia D. Trumpa chcielibyśmy pokazać, jak
udało mu się wypracować takie, a nie inne cechy
charakteru. Ponadto zastanowić się nad tym, co było
powodem po niemal 40-letniej działalności w biznese
i tak podeszłego wieku podejścia do, jak mówi sam
Trump, „najważniejszego zadania swego życia”.
4. 4
Pewność siebie: „magnez przyciągający ludzi”
– podstawa według Trumpa
✕ Od początku życia przynależał do elity społeczeństwa amerykańskiego, już
wtedy wypracowawszy poczucie wyższości. Od dzieciństwa jedyną możliwością
uzyskania pochwały były osiągnięcia - ojciec stawiał mu wysoką poprzeczkę;
rywalizacja ze starszym bratem o uwagę ojca, któremu rodzic poświęcał więcej
uwagi.
✕ Cecha kształtowała się po każdym sukcesie, każdym udanym przedsięwzięciu
(zwłaszcza w biznesie). Przebieg kampanii i wygrana w wyborach również ją
wzmocniły. Pewnosc swoich sił - mimo podeszłego wieku realizuje misję
swojego życia
5. 5
Pewność swoich sądów
✕ Nawet jeśli są subiektywnie efektywne i nie do
końca wiarygodne, ale psychologicznie
komfortowe (zadowala się subiektywnym
uczuciem efektywności działania);
✕ Retoryka: 1) hiperbola prawdy – jest to niewinna
forma wyolbrzymienia ale efektywny środek
propagowania. Kazdy czlowiek sukcesu ma swój
arsenał indywidualnych narzędzi, które on
samodzielnie i intuicyjnie kreuje – czuje co
zadziała. 2) wykorzystuje też tzw. moralne
mechanizmy obronne, czyli takie, które pozwalają
wciąż uważać się za dobrego człowieka pomimo
naruszania własnych zasad moralnych :
nazywanie "złych" czynów mniej negatywnymi
nazwami; porównywanie własnych "złych"
czynów z jeszcze gorszymi czynami innych ludzi.
✕ Za podstawę sądów bierze własne doświadczenia
– polega na swoim wewnętrznym przekonaniu
prawidłowości
6. 6
Indywidualizm i niezależność
✕ Szkoła wojskowa, zwłaszcza incydent w czasie służby w akademii wojskowej
(Trump został mianowany kapitanem roku i pilnował porządku. Został jednak
usunięty ze stanowiska z powodu niedopilnowania tego, jak starsi uczniowie
znęcali się nad młodszymi). Już wtedy nie interesowały go sprawy wewnętrzne
w grupie którą kontrolowal. Odtąd był zajety sprawami administracyjnymi w
Akademii i nie wtrącał się w proces wychowawczy.
✕ Dążenie do wszczęcia jakiegoś ruchu społecznego, a nie do bycia częścią
szerszego zrzeszenia ludzi, np. partii, co wynika z przekonania o nieomylności
(wchodził w konflikty członkami partii co było pszyczyną niejednorazowej zmiany
ugrupowań politycznych)
7. 7
Pozytywność i nastawienie na sukces
✕ Ksiazka o pozytywnym myśleniu kaznodziei protestanckiego Normana Vincenta
Peale’a „The Power of Positive Thinking”, wychowany w środowisku
protestanckim, kultywującym pracę
✕ Wydostanie się z bankructw (z przyczyny zaciągania coraz większej ilości
kredytów zadłużenie wobec inwestorów wyniosło 9,5 mld. $. Dzięki temu, że był
tak znaną gwiazdą biznesu udało mu się zaciągnąć nowe kredyty i wydostać się
z bankructwa)
✕ Identyfikacja przez sukces – siebie i innych. Michael Pitkow, kolega ze szkoły
wojskowej wspomina: „Zawsze była wokół niego swoista atmosfera... Tak gdyby
czuł że jest w momencie przejściowym, tuż przed rozpoczęciem czegoś
wielkiego”.
8. 8
Pragmatyzm
✕Rozróżnienie pomiędzy osobistym a biznesowym : wychowany w
rodzinie biznesu, nastawionej na zysk (na przykładzie ojca), rozwinął to w
licznych projektach biznesowych. Korzytał z tej samej zasady zawierając
swoje małżeństwa (mówił, że kobiety kierują się tą samą zasadą:
„Wszystkie kobiety wychodzą za mąż dla pieniędzy.” )
✕Działanie w kampanii wyborczej pod hasłem „cel uświęca środki” (m.in.
osobiste urazy Clinton: „Jeśli nie była w stanie zadowolić męża, jak będzie
mogła zadowolić Amerykę?”, wielokrotne zmiany poglądów w kluczowych
sprawach, agresja, brak poprawności politycznej)
9. 9
Pracoholizm
W polaczeniu z lekkim stosunkiem do
porażek, błędów i bankructwa
Jest dyscyplinowany ale stosunek do
przedsięwzięć można opisać przez cytat:
“And if it can’t be fun, what’s the point?” .
Zawsze wierzy w drugą szansę dla siebie,
jak również dla innych. Pozwolił Miss
USA zostawić tytuł, mimo ujawnienia jej
uzależnienia od narkotyków.
10. 10
Człowiek ryzyka
✕Przeniesienie biznesu na Manhattan - samodzielna inicjatywa wyjścia na nowy
rynek nieruchomości. Donald zrezygnował z „bezpiecznego” biznesu
nieruchomościami dla kasly średniej. Dzięki swojej charyźmie, uporczywości i
niezłomności w dążeniu do celu, usiłował dostać się do zamkniętego grona
najbogatszych osób Nowego Yorku – udało mu się wyjść na rynek luksusowych
nieruchomości dla najbogatszych. Większość jego projektów to ogromne ryzyko
(np. modernizacja „beznadziejnej” nieruchomości „Swifton Village”)
✕Zaciągnanie coraz większej ilości kredytów od inwestorów
✕Rozszerzenie biznesu o nowe dla niego dziedziny (wejście na rynek kasyno,
otwarcie linii lotniczych, liczne iwestycje sportowe, kluby golfowe)
Po rozpoczęciu kampanii wyborczej ograniczył na czas jej trwania aktywnosc
biznesową, ryzykując przegrać
11. 11
Znajomość trendów, mediów
✕Duże zaangażowanie Trumpa w „zrobieniu gwiazdy” z własnej osoby. Napisał
kilkanaście ksiażek (m. in. „The art of the deal”, „Think like a champion”). Od 1996
jest właścicielem firm organizujących konkursy piękności: Miss Universe, Miss
USA.
Ma psychologiczną potrzebę wywierania wpływu i wywołania podziwu: ciągnie go
do mediów, bo tam jest najpełniejsza realizacja
✕Artystyczność – wychował sie w rozdzinie, gzie z jednej strony miał
pragmatycznego ojca, z drugiej - artystyczną matkę; udział w różnego rodzaju TV
show – The Apprentice, a następnie The Celebrity Apprentice. Ponadto ma na
swoim koncie występy (głównie gościnne) w wielu filmach i serialach (np. „Home
Alone”). Swoboda w medialnym wyrażaniu siebie oraz negowanie opinii publicznej
– najwazniejszy składnik sukcesu Trumpa
13. 13
Stabilność postaw
politycznych Trumpa:
pierwsza deklaracja
polityczna,1987 rok.
„Amerykańskiej
zagranicznej polityce
obronnej nie dolega nic,
czego nie uleczałaby doza
silnego charakteru”
Wszechobecna teza – świat
„śmieje się z Ameryki”
14. 14
✕Zdefiniowanie problemu: Stany Zjednoczone są
wykorzystywane i przez to mają problemy wewnętrzne;
✕Celu: lincolnowskie „rzady narodu, przez naród i dla
narodu”;
✕Strategii: wywodzi się z realizmu polityczego.
15. 15
„Put America first”
✕ pierwszorzędne mogą być
decyzje wewnętrzne przez
zauważoną wadliwość w
systemie i zapowiedziany
społeczeństwu impuls do
zmiany
✕ efekt skupienia w polityce
zagranicznej
✕ nadrzędność przekonań
osobistych
16. 16
Trump pragnie współpracować z Republikanami w Kongresie,
których wcześniej atakował
✕ będzie starał się być prezydencki: jest giętki i znalazł się w nowym dla
siebie otoczeniu