1. © 2013 copyright TEMATYS SARL, All rights reserved
Reports - Market Research – Strategy – Technology Transfer
Optics – Photonics – Sensors – Material Engineering
1

2. © 2013 copyright TEMATYS SARL, All rights reserved
The Global Photonics Market
2
TEMATYS > Technologies et applications
0
100
200
300
400
500
600
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Image sensors & I/O devices
LASER Light sources
Optical Fiber Communications
LED & Lighting
Photovoltaics
Precision optical / componants / lenses
Optical storage
Flat Panel Displays
total
B$
Source : OITDA, OIA, OIDA, TEMATYS 2013

3. © 2013 copyright TEMATYS SARL, All rights reserved
Photonic Technologies & Functions
3
TEMATYS > Technologies et applications
Types of
Photonic
Systems
Sensing &
imaging
systems
Communi-
cation
systems
Screens,
displays,
projectors,
…
LED,
OLED,
lamp
systems
Photovoltaic
systems
Laser &
production
systems
Photonic
Functions
Acquiring
information
Transmitting
information
Delivering
information
Light
providing
Energy
providing
Manufac-
turing
Examples

4. © 2013 copyright TEMATYS SARL, All rights reserved
Photonic Application Markets: almost every high-tech
devices contain at least one photonic component
4
TEMATYS > Technologies et applications
Life
Medical Healthcare
Industrial
Materials manufacturers
Biology & Life science Large machine man.
Sea and agriculture Robotics & process control
Environment BtoB Electronics
Harsh
Defense Agri-agro food and beverages
Security Chemistry
Aeronautics Fine chemistry & pharm
Space Logistics
Naval
Consumer
Automotive
Oil & Gas Media production
Printing (including 3D) & publishing
Infrastructure
Telecoms & data networks White & Brown Goods
Computering, mobile & wearable
devices
Power
Water Recreation, Tourism & leisure
Land Transport
Science
Large instruments
Construction
Lab. Instruments
Training & education

5. © 2013 copyright TEMATYS SARL, All rights reserved
Why TEMATYS
5
TEMATYS > Technologies et applications
 Almost every high-tech devices contain at least one photonic
component
 Photonics is a major key enabling technology for the emergence of
most new "smart" systems
 Most often, a photonic technology can lead to different applications
and markets
 User-needs can often be met by several Photonic technologies. The
knowledge of the state of the art in terms of use and ability of each
photonic technique is necessary to find the most effective solutions
TEMATYS is independent. Our team of highly qualified consultants is
committed to provide a very comprehensive understanding on trends,
markets and use of photonic technologies and their applications.

6. © 2013 copyright TEMATYS SARL, All rights reserved
Our activity: make application markets take advantage of
Photonic technologies
6
TEMATYS > Technologies et applications
Our clients
Companies
Start-ups
Research centers
Universities
Public institutions
Technology Sourcing
& Assessment
Strategy &
Market Entry
Application
Markets
- Sensing &
acquiring
information
- Transmitting
information
- Displaying &
Delivering
information
- Lighting
- Energy providing
- Processing
Photonic
technologies

7. © 2013 copyright TEMATYS SARL, All rights reserved
 What they want:
 Study their markets and elaborate strategies for developing and
selling innovative technological products
 Detect, benchmark and assess new technologies that could
increase their competitiveness on their markets (life science,
defense, aerospace …)
Our clients
TEMATYS > Our clients
7
Companies
& start-ups
Research centers
& Universities
Public institutions
& Clusters

8. © 2013 copyright TEMATYS SARL, All rights reserved
Reports
• Market research
• Technological benchmark
• Prospective studies
Market studies & Strategy
• Market studies
• Market entry strategy & roadmaps
• Diversification
• Pre-commercial prospection
Technology transfer
& Research valorization
• Marketing and exploitation of Research
results
• Collaborative research consortium set-up
• Technology transfer strategy
Product features definition
• User needs – Market Requirements
Documents (MRD)
• Product Requirements Documents (PRD)
• Feasibility studies
• Sourcing & technology assessment
Services
8
TEMATYS > Services

9. © 2013 copyright TEMATYS SARL, All rights reserved
Photonics in Federal European FP7
R&D Program (2013)
Publications (http://Publications.tematys.fr)
TEMATYS > Publications
9
Biophotonics Market, technologies
and Markets Analysis (2013)
Terahertz Components & Systems,
Technology and Market Trends
(2013)

10. © 2013 copyright TEMATYS SARL, All rights reserved
References
TEMATYS > References
10

11. © 2013 copyright TEMATYS SARL, All rights reserved
Contact
Presentation TEMATYS > contact
11
Tell us your needs and objectives
6, cité de Trévise 75009 PARIS - FRANCE
Tel : +33 6 74 64 52 21 - www.tematys.com
Benoît d'Humières, Partner
Strategy consulting,
Administrative management
bdhumieres@tematys.com
+33 6 74 64 52 21
Jacques Cochard, Partner
Technology transfer &
Research valorization
jcochard@tematys.com
+33 6 89 37 57 88
Thierry Robin, Partner
Product features definition
trobin@tematys.com
+ 33 6 48 08 63 32

12. © 2013 copyright TEMATYS SARL, All rights reserved
Focus on services for Academics
TEMATYS > Focus on services for Academics
12
Contact Management R&D Programs IP
Academic or
Corporate R&D
Center Manager
(> 200 p)
•Lean management
for R&D
infrastructure
•Benchmark with
other R&D sites
•R&D benchmark
•R&D roadmap &
strategic partnership
•Evaluation of Patent
portfolio
•Patent strategic
roadmap
Lab Manager
(> 50 p)
•Business Model
analysis for lowering
the cost of
ownership of
scientific assets
•Screening of
Business Potential
from Research
Results
•Licensing of Patents
Team leader
(> 10 p)
•Marketing studies /
communication of
technological assets
•Fund raising for
Spin-offs (Private
equity)
•Business Plans
drawings
•Project build-up
•Identification of
Business
diversification

13. © 2013 copyright TEMATYS SARL, All rights reserved
R&D results exploitation
TEMATYS > Focus on services for Academics
13
R&D Strategy
Background:
- Ongoing research
with interesting
results.
- Questions about
future applications.
Objectives:
- Guide the research
work toward the
foreseen applica-
tions
- Prepare the results
to make them
attractive and show
that they meet the
needs of end-users
Market study
Background:
A patent has been
filed or granted
Objectives: collect
and analyse data for
being able to
evaluate:
- the value of the
patent
- The best applica-
tion markets for a
licensing or exploi-
tation operation
Licensee prospection
Background:
A patent has been
granted and the
market study has
been done
Objectives:
- Find and convince
companies to license
the new technology
through a research
contract or a
collaborative project
Collaborative
project
Background:
Setting up of a
collaborative project
(H2020, ANR, FUI…)
Objectives: Have a
SME partner able to:
- Study the end-users
needs with well-tried
methods
- lead the exploita-
tion wok package of
a R&D project

14. © 2013 copyright TEMATYS SARL, All rights reserved
Focus on services for start-ups
TEMATYS > Focus on services for start-ups
14
Company
Building
Customer
Creation
Customer
Validation
Customer
Discovery
Pivot
Search Execute
The Customer Development process (Steve Blank, Stanford Univ.)
Market
study
Product
features
definition
(MRD + PRD)
Market
entry
strategy
Pre-commercial
prospection

15. © 2013 copyright TEMATYS SARL, All rights reserved
Business plan
Focus on services for start-ups
TEMATYS > Focus on services for start-ups
15
The more convincing business plans contain
the MRD and a market entry strategy

16. © 2013 copyright TEMATYS SARL, All rights reserved
In search on new business opportunities
Focus on diversification
TEMATYS > Focus on diversification
16
Objective Added value
Offensive diversification
either by adapting the existing
product to a new market or by
developping a new product for
the existing market
Defensive Diversification
when facing the risk of market
contraction, or when current
product seems to provide no
further opportunities for
growth
In search on a new
business model
from a "high-tech custom
product designer" to "a owned
commercial product provider"
• Review and update of the growth strategy
• Business plan
• Understanding of end-user markets and trends
• MRD & PRD of new and existing products
• Investigation of new markets
• Market entry strategy and roadmaps
• Introduction to the specific marketing methods
applicable to high-tech BtoB technologies
• Competitive intelligence and benchmark
• Market monitoring methods
• Qualified networks and contacts
• Pre-commercial prospection
• Identification of target companies to be acquired

17. © 2013 copyright TEMATYS SARL, All rights reserved
Focus on marketing & strategy training
TEMATYS > Focus on marketing & strategy training
A training course for you
and your team
Learn marketing tools for
understanding your
markets and specify your
products
Our tools are specifically
adapted to personnel
with a scientific or a
technical background
Some managers want to decide by themselves!
Refine your business model
The Business model canva
Understand your market
Managing marketing interviews
Evaluate the value of your
product - The Value matrix
Adapt your product to the customer needs
Market requirements document or functionnal
specifications