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Prototypes and Patents
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- 34. A patent isa legally enforceable right for a device, substance, method or process. For your application to be successful, your invention must be new, useful and inventive or innovative.
- 35. Under Australian law,there are two types of patents available: the standard patent and the innovation patent.
- 36. Once granted, apatent allows the holder to exclude anyone else from using their patented invention in Australia for a prescribed maximum period of time: up to 20 years for standard patents and up to eight years for innovation patents ( IP Australia, 2018).
- 37. Images from: Jean-MarieDonat, Gadgets, Games and Gizmos, 2017
Editor's Notes
- #4 MARS - Modular artificial reef structure Underwater farms/nurseries where various coral species can be grown and eventually be relocated back to natural reef structure
- #11 MARS II is a continuation of our Modular Artificial Reef Structure (MARS) product range. This product evolution improves on manufacturing processes, deployment and incorporates the feedback of researchers working with our original MARS system to enhance ecological efficacy in coral farming applications.
- #15 Reef Design Lab has completed a series of specialised wave break modules for the City of Greater Geelong. The installation has been created to provide coastal protection, habitat enhancement and form a dynamic snorkelling destination for the community.
- #22 Nike designers process for generating new AIR sneakers included the creation of hundreds of concepts by a layered range of generative tools - all in a single afternoon
- #23 An early concept for basketball player A'ja Wilson. The AI outputs featured above were inspired by Wilson's goals in helping ignite her team, leading to special interpretations of light, flow and rhythm.
- #24 A'ja Wilson Just like her game, A'ja's design was crafted to adapt and thrive in every situation on the court. For the dynamic and versatile player, Air signifies support and a catalyst for unexpected moves with every step. The concept embodies her essence of unpredictability, echoing her unparalleled skills as a left-handed player. When she drives left, slits on the upper of the shoe gracefully widen, unveiling the Air design. The unexpected reveal serves as a visual testament to her agility and finesse, allowing her to soar while maintaining a steadfast connection to the ground.
- #25 An early concept for Kenyan runner Faith Kipyegon. Some of the AI outputs from Kipyegon's listening sessions are featured above, inspired by her love for training in trail shoes, for traditional Kenyan artwork and especially for her young daughter.
- #26 Faith Kipyegon The middle-distance champion loves the sensation of training in trail shoes, and she wanted full-length Air to provide an uncompromisingly supportive ride in her design, powering through any sudden turn in the weather. The lugged outsole design easily sheds mud when conditions are harsh. The upper features a secure, bootie-like fit, while the computationally beaded textures are inspired by a bracelet she wears in honour of her daughter, who's also symbolised through a small Swoosh on the heel.
- #27 An early concept for tennis player Zheng Qinwen. The placement of Air throughout the upper was inspired by the effusive joy that Qinwen brings on and off the court, while the AI outputs featured above were shaped by emotions like happiness and playfulness.
- #28 Zheng Qinwen In Qinwen's design, Air is both all encompassing and precisely tuned. The Air unit coils completely around the shoe's forefoot and midfoot with a serpentine construction inspired by the Chinese lunar calendar's Year of the Dragon. In areas needed for extreme lateral containment, the traction is reinforced by a pattern computationally modelled after dragon scales. The stippled texture of the collar is designed based on the bone structure of real wings.
- #29 Dina Asher-Smith Inspired by the excellence of high fashion, the British sprinter wanted an underfoot experience tailored for both functionality and beauty. The forefoot Air unit is computationally engineered for lightweight stability, sitting underneath a sleek, sport-mesh upper. The TPU heel clip, modelled after an elegant slingback, easily detaches once Asher-Smith hits the starting line.
- #30 Rai Benjamin The hurdler's passion for cycling helped shape the design of his spike, both literally and technically. Air needed to act as a form of suspension through extreme forces, so it's concentrated in the forefoot and heel, bridged by a ribbed, hurdle-inspired midfoot plate designed with the idea to spring him forwards. On his right spike, the forefoot AIR unit is contained on the lateral side and exposed on the medial side, resembling a dual-density construction to help Benjamin bank on the turns.
- #31 Erling Haaland The special shape of Haaland's design represents a moment frozen in time—the curvature of the foot upon striking. The upper, with its unique Air pattern and design, evokes striking power that gives the ball a pop in response to contact.
- #32 Sam Kerr The Aussie striker knows she gets serious bounce from Air, especially when she launches into one of her rare backflips, a playful celebration that inspired her design. The heel and forefoot feature big, bold, exposed Air units across the plate. The micro-textures across the forefoot are designed with the idea to help her control the ball, while an upside-down Swoosh runs across the collar.