The proposed music video ideas focus on themes of danger, drinking, and confrontation. Anthony's idea follows a character who drinks alone in his room before encountering a gang at night who threaten and knock him out. Me's idea shows a character getting drunk at a bar before stumbling out and bumping into a gang, creating tension. Zayd's idea establishes a North London location and shows the character drinking at a bar before being attacked outside. All three ideas involve the character encountering danger after drinking alcohol.

1. Proposal
Brief
In this unit I have been put in a group of four to create a 5 minute music video. Our group has
each been given a role so that we will be organized and get everything done according to the
deadlines. We can pick any song that does not have a music video to it or got a music video
the music cannot be produced by an extremely well known artist such as Beyonce. Our
chosen target audience is mainly people aged 15 – 20 years therefore we have to focus on
certain aspects that we can imply in the video to meet their expectations. Our lecturer will
give us deadlines in which we will have to follow in order to get everything finished. We are
planning to finish the whole project which includes the music video and the paperwork by the
12th of December. Shortly after we will have to create the DVD covers and the
advertisements for them which will all have to be done by the 30th of January. By February
6th we would have had to complete our blogging moreover by the end of march we should
have finished our evaluations.
Initial thinking
Research findings
Dub-step is a genre of electronic dance music that originated in south London, England. Its
overall sound has been described as "tightly coiled productions with overpowering bass lines
and reverberant drum patterns, clipped samples, and occasional vocals.To summarize from
the information that we picked up from our research documents we discovered that the
majority of the target audience preferred to listen to music videos that are loud, has special
effects and with a high tempo. This is because it brings more excitement for the viewer as
there is a lot of visual within the music video. This helped the group a lot as it allowed us to
choose a genre where the tempo is high (ranges of 138-142 beats per min) and the music is
rather loud.It was in 2001 that Dubstep made itself onto the club scene through
experimentation from DJ‟s who were mixing the genre of Grime with electric dance to create
a two step beat. By 2003 Dubstep had gained so much popularity that it was beginning to be
aired on BBC 1 radio and featured in many music magazines such as The Wire and it became
one of the fastest growing music genres of the time. The influence of Dubstep has grown
substantially over the past few years as in 2007 when Brittney spears used Dubstep in her
song „Freak show‟. Dubstep has continued to grow and many new and popular songs are
remixed into a Dubstep version, like the song that my group will make a video for.
We did research on the key codes and conventions that make the genre what it actually is
such as the sound, camerawork, special effects and how they edit the video. Moreover we
also looked at the type of locations/Mise-en-scene and sound effects. From researching on
our genre that there is no specific costume that a cast has to wear depending on what storyline
that is chosen for the music video. We concluded that with a dub-step video we had to be
creative with our storyline and think of the type of costumes that is suitable for the storyline.
Overall our research showed that we had to ponder on the setting, costume and the camera
angles and positions in the video.

2. Initial ideas
Anthony
0:28-1:08 3:10
Shot of the back of a guy in a bedroom as he Close up shot of the main character
starts putting on his jacket, puts hood up
signing the lyrics
Close up of him tying his trainers and a close up
of him putting on his watch which is gold and
full of diamonds (looks tacky)
Close up shot drinks out of half full bottle of
beer and drinks from a bottle of vodka he finds
on the floor in his room
1:34 3:04
Mid Shot of guy walking down street at night POV shot the camera is swaying and vibrating
with the bass of the song, and then he throws
up in the street
1:42 3:21
Shot of guy going past in hoodie on bmx Still a POV shot a group of guys in hoodies
walk up to the character and surround
him.
2.05 4:18
shouting at him and threatening him. He then he slowly wakes up outside a bus stop, its
gets punched in the face and knocked out morning brushes himself off and gets on a bus
like nothing happened
211
he slowly wakes up outside a bus stop, its
morning brushes himself off and gets on a bus
like nothing happened
3.24
Close up shot of the main character signing the
lyrics
2:27
Guy walks into an alley and finds another guy
Close up shot of the new man giving the main
character a small bag with white powder
(cocaine)
2:30
Shot of main character in a toilet snorting
cocaine and then stumbling out
Summary
Focusing on our questionnaire from our audience research, his idea was to explore how dub-
step uses there special effects and why it is done in a certain way. Anthony came up with an
idea to have a special affect in the video where the main cast is moving at normal pace while
everything else is moving extremely quickly. He thought that this special effect will give the
audience a feeling that the main cast is confused and drunk in addition another special affect
that he thought of was when the main cast looks up to the sky the sky should be spinning
around.Again this will give the audience the idea that the main cast is dizzy and is on a verge
of collapsing.MoreoverAnthony also thought that it would be good to start the music video
with the main cast being positioned in a dark alleyway at night which will instantly give an
atmosphere of danger.

3. Me
0:28-1:08 3:10
Establishing shot of a bar Close of up cast throwing up in the toilets.
Close up of casts face (looks tacky) wearing Close up of the casts face
hoodie and tracksuit
Close up shot drinks out of half full bottle of
beer and drinks from a bottle of vodka he finds
on the floor in his room
1:34 3:30
Medium Shot of cast stumbling down street Medium shot of cast stumbling out of the bar
due to being drunk Hear police sirens in the background to signify
danger
1:42 3:50
The background speeds up very quickly to A POV shot a group of guys in hoodies slowly
signify dizziness. walking up to the character with hoodies on
and surrounds him.
1:47 4:18
Medium shot of Group of boys in hoodies Long shot of cast lying down holding his
collide with the main cast and everything slows stomach
down. Hear sirens in the background
Blackout
1:58
Tension between the cast and the group of
guys as they stare at each other. One of the
group members starts shouting.
2:05
Close up of main characters face as he draws
his attention away from the gang. (slowly)
2:11
Close up of cast singing the lyrics
Medium shot of background of street lights as
background quickens again
2:30
Shot from the back of cast as he finds his way
to a bar
Summary
Inspired by the fact that our audience liked male genders in a music video, I thought it would
be good to follow what the audience thought and pick out a male cast for our music video.
Since our music video involves dangers and horrors that we see on the streets which are
mainly to do with males, I thought it would be a good idea to get other males to participate in
our video. My plan was to get a group of males to act as if they are a gang, with each wearing
a hoodie and a tracksuit to make it look more realistic. My idea was that while everything
around the main cast is going extremely fast he would bump into one member of the gang
and everything goes in slow motion as the main cast turns his head to see who he bumped
into. I thought that this would create a lot of tension.

4. Zayd
0:28-1:08 3:10
Establishing shot of location (North London) Medium shot of boy getting attacked by boys.
Medium shot of characteras he walks through Background noise (police sirens)
alleyway
Establishing shot of the bar that the character
enters
Close up of drink half empty
1:34 3:04
Medium shot of character walking out of the Medium shot of character lying on the ground
bar and walking on hurt.
Close up of characters face as the character is
on the ground
1:45 3:21
Medium shot of different people rushing Establishing shot of location
around the streets Long shot of people walking on
1:50 3:50
Close-up shots and medium shots of wild Blackout
animals from the zoo
Contrast the wild animals with the people
4:18
Close-up of character’s face while character is
singing
2:05
Medium shot a group of boys
Medium shot of main character
2:11
Long shot of main character bumping into one
of the boys in the gang.
Close up of boys face
2:30
Close-up of a wild animal to express that the
boy is behaving like a wild animal.
Close up of boy
Summary
The music that we had chosen had the lyrics “Out here in this jungle”. This gave him an idea
of comparing the horrors of the streets to the actual jungle. Due to the fact that the streets can
be wild at times, he thought that it would be great to go to London zoo and shoot some wild
animals and compare it to the wildness of the streets. This will give the audience the idea that
we are trying to say that the people around the streets are as wild as the animals.

5. Sagar
0:28-1:08 3:10
Establishing shot of location (North London) Establishing shot of a dark alleyway as the
Close upof character(looking very rough) main character enters.
Establishing shot of the bar that the character Close-up of main characters feet as he is
enters stmbling
1:34 3:04
Medium shot of character entering a bar Medium shot of main character vomiting on
Medium shot of character getting drunk the floor due to drunkness
1:45 3:21
Special effect of everything spinning to show Long shot of group boys attacking the main
that the characters head is spinning character.
Medium shot of character lying on the ground
1:50 3:50
Close-up of characters face Blackout
Medium shot of character walking out of the
bar
4:18
Medium shot of character walking in the
streets
2:05
Close-up of character singing the lyrics of the
song
2:11
Main character looks at a group of boys and
they look at him (motion is very slow)
2:30
Main character contines walking on singing the
lyrics – Medium shot

6. Final idea
Our final ideas are a development of what the group thought initially. We
decided to keep the whole idea. However we thought it would also be good to
go to the London Zoo and film some wild animals. This will give the
impression that the streets are just like the jungle and some of people behave
like wild animals on the streets. We decided to stick with Anthony‟s ideas that
the music video will start in the alleyway as the cast is drunk dressed in a
hoodie and tracksuit to symbolise how rough the streets are and the dangers that
lie ahead. We also had to think about what kind of special affects we were going
to add to the film since it is a dub step film and we would like to follow the key
codes and conventions of this genre. We thought as a group that we have to
make the film look as wild as possible so the fast background with everything
speeding up with just the cast walking in slow motion is a very good technique
that we would like to do. I also had an idea that the group was very happy with
which was that at one point the cast should look up to the sky and everything
will just start spinning. This will allow the audience to remember that he is
drunk however the cast will think that he is the only sane person in the world.
We will be shooting a lot of London‟s lights to express where the location is
and also hooting other people with hoodies which we thought it would be better
to let other people join the video. I thought that this is good because at a certain
point the cast will bump into them and slowly turn his head to see who he
bumped into then we will view at the people he bumped into with close-up
shots. This will give the audience an insight to what the characters are feeling
and also thinking moreover the close-up shots will create a lot of tension. The
ending is something we still have not figured out yet however it is most likely
favoured that we will end the music video with the police siren and then the
music video slowly fades away with a black out.

7. Production Team Roles
Planning(Inc related Misc Prod Paperwork)
Everybody – Textual Analysis
Questionnaire
David – Front Sleeve first draft
Questionnaire
Sagar – Music information first draft
Questionnaire
Anthony – Proposal
Questionnaire
Construction (Inc related Misc Prod Paperwork)
David- Meeting form
Risk assessment
Permission of access form
Consent form
Copyright clearance
Front of sleeve first final (Print Construction)
Textual Analysis
Sagar - Print Research(Forms and conventions)
Music information leaflet final (Print Construction)
Anthony- Advertisement final (Print Construction)
Script development
Project Schedule
Zayd- Music information leafletfinal
Questionnaire analysis
Textual Analysis