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Promotion channels
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Promotionofprogram
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1.Website-www.aiesec.ba/global-family 2.NationalFanpage-EveryLCVPICXandOGXhasrightsonthepage.Youcangiverightstothecoordinator/ OCP/s.b.responsibleforGlobalFamily.Youcansharethepostsfromthatpageinyourlocalchannels.Youcangivesuggestionswhattopostinthenationalpageandafterapprovaltopostit.
3.Wordofmouth-Talktoyourmembers,talktoyourfamilyandspreadtheword 4.Posters,flyers,rollbaners-Fornowthereisnokeyvisuals.Ifyouwanttoprint–proposeyourownvisualaccordingtothebrandanditcanbenational. 5.Mailstotargetgroups,suchas: •People,whoarehostingforeignerforotherprograms •People,whotravelandareopenandcuriousfornewcultures •CurrentandEx-membersofAIESEC •OurEPswhowentoninternship •People,whoareconnectedinonewayoranothertothesocialprojects(teachers..) •MembersofotherNGOs,whosupportthecause MAILACCOUNT:Usemailchimpaccount(soyoucantrackwhohasbeencontactedandwhodidseethemailorclickonbuttonsonit) Channels
4.
6.TV&Radio-EverydailyradioandTVispotential 7.Newspapers-EverydailynewspaperispotentialWhenyoushowcasedonotforgettoputtheinformationinMRM(Mediarelationshipmanagement) 8.Onlinemedia-Sendpressreleasestoonlinemedia.
9.WebsitesandnewslettersofotherNGOs&TNtakers 10.Facebookgroupsfortravellingandhosting 11.Events,aimingtopresenttheprogram 12.Participationinotherevents All materialsfor promotioncreatedbyMC orLC goes here. WhatistheneededHR for promotion: One COMM is more than enough to create materials, find and use local channels of promotion. If you have a team -that means more materials, more channels= stronger and mass promotion.
5.
bojan.brajkovic@aiesec.net
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