This SlideShare outlines a social media strategy for an organization that promotes gender equality and women's rights!

1. Promoting Gender Equality and
Empowering Women: Social Media
Strategy
Eilee Guddat

2. The Social
Issue
● Gender inequality permeates
several aspects of day to day
life for all women regardless of
sexual orientation, religion,
race, or social class which
makes it a unique social issue
that promotes unity across
different groups of women
● We can use social media to
organize and bring awareness
to this issue
“"She was warned. She was
given an explanation.
Nevertheless, she
persisted."
-Elizabeth Warren

3. The Outline
“It takes as much energy to
wish as it does to plan”
-Eleanor Roosevelt
● Objectives
● Tools
● Timetable
● Participation
● Guidelines to
professionalism
● Resources
● References

4. Objectives
“Culture does not make people.
People make culture. If it is true
that the full humanity of women is
not our culture, then we can and
must make it our culture.”
-Chimamanda Ngozi Adichie
Social Media will improve:
● Awareness- Tell a story and bring
awareness to the issue of women’s rights
● Organization- plan and execute rallies,
meet-ups and protests to bring women and
allies together and bring attention to the
issue
● Inclusion- send a message of equality and
equity for all women
● Support- gain support financially and
socially from organizations and businesses
who donate or sponsor events

5. Tools
"I measure the progress of a
community by the degree of progress
which women have achieved"
- B.R. Ambedkar
Fundraising:
● EventBrite
● GoFundMe
Branding/Storytelling/Connecting
● Google Sites
● Facebook Groups
● Instagram
● YouTube
● Twitter
● LinkedIn
Event Sharing and Planning
● Meetup
● Facebook Events

6. Examples of
Social Media
Sites
“There are two powers in the world;
one is the sword and the other is
the pen. There is a third power
stronger than both, that of women.”
-Malala Yousafzai
● Women’s March 2018
https://www.facebook.com/events/2060643
887505131/
● Social Advocacy Website
https://sites.google.com/view/social-
advocacy-online/home
● Justice and Equality Fund
https://www.gofundme.com/Justice-and-
Equality-Fund
● Women’s Global Leadership Initiative
https://www.linkedin.com/groups/8249852/
profile
● Women You Should Know Channel
https://www.youtube.com/channel/UCsj5jZ-
Db2rxcI8HFamkMEg/feed

7. Timeline
"The success of every woman should
be the inspiration to another. We
should raise each other up."
— Serena Williams
1. Create Facebook, Google Site, linkedin,
youtube, Instagram and Twitter accounts to
secure branding
2. Plan a local meetup or facebook event
centered around a women’s equality discussion
group
3. Make daily posts expressing the mission and
motive of the group and highlight local women
and their stories
4. Use ideas and connections made from this
meetup and social media to plan a women’s
rights rally
5. Make a gofundme and eventbrite site to raise
money for this rally and the organization
backing it
6. Use linkedin to each out to organizations and
businesses to obtain sponsors and donations
7. Be sure to take video and photos from this rally
and post on youtube, facebook and instagram
8. Use these connections, rallies and funding to
support legislation centered around equality for
women!

8. Participation
"Achieving gender equality requires
the engagement of women and men,
girls and boys. It is everyone's
responsibility."
- Ban Ki-Moon
● Any and all individuals who
support equality for women
may join and participate in this
organization’s social media,
meetups and events
● Allies are important for this
movement to succeed and
support the idea and mission of
inclusion and equality

9. Guidelines
“Society as a whole benefits
immeasurably from a climate in which
all persons, regardless of race or
gender, may have the opportunity to
learn respect, responsibility,
advancement and remuneration based
on ability.”
– Sandra Day O’Connor
T.H.I.N.K Before you Post!
Is it True?
Where are you getting your information from, and is it
a reputable source?
If not, can you take the responsibility to represents these
information?
Is it Helpful?
What is the meaning/goal behind your comment/post?
How will individuals benefit from the information you
are sharing?
Will it contribute to everyone involved?
Is it Inspiring?
How does your comment make you feel?
How could your comment impact others feelings?
Is it Necessary?
Can you streamline this comment/post to focus your
response?
Why are you making this comment/post?
Is it Kind?
How do you want to be perceived by others in the
course community?
Is the theme of the comment positive or negative?
Would you be comfortable saying this to someone you
love?
Is it offensive towards others?
--- > Link to UWT Social Media Policy Guide < ---

10. Resources
“Any society that fails to
harness the energy and
creativity of its women is at a
huge disadvantage in this
modern world”
-Tian Wei
● https://sites.google.com/site/smsgatuwt/home/onlin
ebehavior
● https://sites.google.com/view/social-advocacy-
online/home
● https://www.acteonline.org/advocacy_socialmedia/
#.WmjcIKinFPY
● ACTE's Public Policy Department
● http://ctb.ku.edu/en/table-of-
contents/advocacy/direct-action/electronic-
advocacy/main
● https://blog.bufferapp.com/future-of-social-media-
advocacy
● https://www.skillslab.io/blog/what-is-social-
advocacy
● https://docs.google.com/document/d/10OnBKE3RE
vfZADhU6_-usec8J-e9PqDzznVNL44oWqM/edit