This document analyzes the credit rating agency industry in India using Porter's Five Forces framework. It discusses the bargaining power of buyers being low as companies are required to obtain credit ratings. The bargaining power of suppliers is also low as credit rating agencies do not have suppliers. Rivalry among the top 3 agencies (Crisil, Icra, Care) is high as they make up 80% of the market. Threat of substitutes increased after recent rating failures. Threat of new entrants is low due to high regulatory barriers.