The document provides contact information for Wayne Watkins and lists various music compilation packages, concepts, and series he has worked on. It also outlines his experience in marketing, sponsorship, creative services, and website design, including for clients like AYSO, Flagstaff Medical Center, and Capitol Records. Sponsorship deals, activations, and campaigns are described for brands like Claritin, Raisinets, Frosted Flakes, and Cartoon Network through AYSO partnerships.

1. Wayne Watkins
Los Angeles, CA
Marketing/Sponsorship/Creative
310-493-7346 (Blower)
310-807-4341 (Fax)

2.  Greatest Hits Packages:
https://picasaweb.google.com/wwatkins1/GreatestHitsBestOfsVariousAndSundryCo
mpilations?feat=directlink
 Multi-Disc & Box Sets:
https://picasaweb.google.com/wwatkins1/MultiDiscSets?feat=directlink
 Concepts & Series:
◦ Ultra Lounge: http://bit.ly/fASuiu
◦ Capitol Blues Collection: http://bit.ly/dEoxGy
◦ Capitol Sings: http://bit.ly/i194yq
◦ Spotlight On: http://bit.ly/hzWcUp
◦ Capitol Collectors Series: http://bit.ly/hSzDvQ
Music Product (partial)

3. Marketing Material In-Store POP
Select Projects
Ads

4. 20 Page
4/4
Marketing
Promo & Retail
Collateral

5. 10 Page
4/4
Direct Mail

6. 4 Page
4/4
Sales

7. Northwest Airlines/KLM In-Flight Programming
Custom Premium Product, Catalog promotion, Direct, Mail

8. Pink Floyd
Dark Side of the Moon
20th Anniversary
Listening Event/Promo

9.  AYSO
◦ Hyundai (multi-year, six figure, cash & marketing)
◦ Herbalife (multi-year, six figure, cash & marketing)
◦ Molten USA (multi-year, six figure, cash & marketing)
◦ Claritin/Schering-Plough (cash, promotion)
◦ Raisinets/Nestle (cash, merchandising)
◦ Frosted Flakes/Kellogg’s (cash, promotion, merchandising)
◦ Cartoon Network/Turner (promotional media & events)
◦ Ralph’s
 Flagstaff Medical Center
◦ Alaska/Horizon Airlines
◦ Dell (Perot Systems)
◦ Medtronics
◦ Cardinal Health
◦ Blue Cross Blue Shield of AZ
 Misc USOC NGBs
Sponsorship Deals

10.  Claritin (Schering-Plough)
◦ Media buy with Landon Donovan
◦ Good Morning America
 Raisinets (Nestle)
◦ On-box UPC promo
◦ POP and collateral
◦ Direct Mail
 Frosted Flakes (Kellogg’s)
◦ “Earn Your Stripes” multi channel channel promotion
 Online
 Video
 Media Buy
 Direct Mail
◦ Youth Nutrition promo with Ketchum (agency of record)
◦ Press Release at- http://bit.ly/gNUVps
 Cartoon Network (Turner)
◦ Free Inner City Fitness Tour
◦ Washington, D.C., Atlanta, Los Angeles, Dallas
◦ With Molten USA, UK Int’l Soccer Camps, Score Sports
Sponsorship Activations

11. • Capri Sun (Kraft)
• 60,000 soccer balls redeemed in UPC promotion
• 16 million cases of co-branded Capri Sun Sport sold via sponsorship activation
• Clorox
• Magazine advertorial – over 12 million impressions
• 180,000 Clorox “player bags” distributed to U-10 players
• Clorox Volunteer of the Year Contest
• Cross-promotion with Hyundai
• Hyundai vehicle as winning prize
• National Radio Spots
• Hyundai
• Test Drive Campaign – over 1,000 vehicles sold to AYSO members
• Hyundai Coach’s Kits -- distributed to 65,000 coaches annually
• McDonald’s
• Team Parent Kit: 10,000 distributed in Southern CA
• Tray Liner Promo So. Cal.
Sponsor Campaigns

12.  Health & Character
◦ Partnership for a Drug-Free America
◦ American Heart Association
◦ American Cancer Society
◦ VERB (Center for Disease Control)
◦ Character Counts
◦ Positive Coaching Alliance
◦ National Council of Youth Sports
 Soccer & Sport
◦ Major League Soccer
◦ National Soccer Hall of Fame
◦ National Soccer Coaches Association of America
◦ US Soccer Federation
◦ USSF Foundation
◦ WestCoast Sports Associates (WSA)
Cause Marketing

13. • Parents Magazine
• Ads and Editorial with Partnership for a Drug Free America
• Dreamworks
• Premier Promotions
◦ “She’s The Man” (Donner/Fickman)
◦ “Flushed Away” (w/ Aardman Animations)
◦ “Shrek the Third”
• Disney Pictures
◦ “Goal, The Dream Begins” (Cannon/Milkshake)
• PBS Kids “
◦ Jakers! The Adventures of Piggley Winks”
• Fox Soccer Channel
• ESPN
Media Promotions

14.  Aspey, Watkins & Diesel, P.L.L.C.
◦ www.awdlaw.com
 Concept & Design oversight,
 CMS
 Flagstaff Medical Center
◦ www.flagstaffmedicalcenter.com
◦ FMC Foundation side only
◦ Enterprise Concept & Content,
◦ CMS
 Capri Sun (2005)
◦ AYSO/Capri Sun Promotional site
◦ Site has change since this promotion
◦ HTML, Flash, CMS
◦ Archived at http://bit.ly/eHnOMc
 AYSO
◦ www.soccer.org (original site)
 Concept & Design oversight,
 CMS
◦ Has changed since my departure
◦ Partially archived at http://bit.ly/govqUW
Websites

15.  PLAYSOCCER
◦ http://bit.ly/hkn7Tz
◦ Re-designed and re-launch of AYSO quarterly magazine
◦ Grew circulation from 400K to 650K
◦ Increased ad revenue from $0 to 100K per issue
 Event Marketing – (Conceive, design, logistics, marketing)
◦ Capitol Records 50th Anniversary event
◦ Beach Boys Box Set Launch Party ($2MM budget)
◦ AYSO Section Conferences (7-12 annual events, volunteer education)
 2004-2007
 Sample video at http://bit.ly/hRhOUH
◦ AWD WE Festival (Branded Community Event)
 2010
 Pics at http://bit.ly/hOwCJB
◦ FMC Turquoise Ball (annual, premier fundraising event)
 2008, 2009, 2010 (Copper Ball VVMC) – T-Ball ‘09 at http://bit.ly/gBb4mm
 Fit Kids Video produced for event: http://www.youtube.com/watch?v=Yy_poQaohzU
 Cancer Center Video for event: http://www.youtube.com/watch?v=9rRPjWRiPb0
Miscellaneous

16. While attending their
National Annual General Meeting,
200 AYSO Volunteers
help rebuild and refurbish
three 9th Ward Fire Stations
that were destroyed by Katrina.
Outreach Events (concept & logistics)