This document analyzes a visual image depicting the evolution of human beings into mindless consumers. The image shows humans evolving from primitive primates into barcodes, representing how consumerism has transformed society. Psychology of marketing effectively appeals to emotions to influence unnecessary purchases. However, with "deep practice" of making lists and researching needs versus wants, consumers can train themselves to be wiser shoppers and resist marketing manipulation.
Luciana Medina Pereira
Professor Luiz Eduardo Gasparetto
Pós-Graduação Lato Sensu, MBA em Assessoria Executiva
Universidade Municipal de São Caetano do Sul – USCS
Avaliação Dissertativa Sobre Sustentabilidade
22 de dezembro de 2014
(Versão Português/ Inglês, Version in Portuguese/English)
Luciana Medina Pereira
Professor Luiz Eduardo Gasparetto
Pós-Graduação Lato Sensu, MBA em Assessoria Executiva
Universidade Municipal de São Caetano do Sul – USCS
Avaliação Dissertativa Sobre Qualidade de Vida
23 de dezembro de 2014
(Versão Português/ Inglês, Version in Portuguese/English)
SPATIO-TEMPORAL URBAN CHANGE DETECTION, ANALYSIS AND PREDICTION OF KATHMANDU ...Kamal Shahi
research performed by three students of Geomatics engineering faculty of Kathmandu University as the final year project. in this study we tried to detect the change in the spatial extent of the urban area, change pattern of urban area and simulation of the future urban area of Kathmandu valley by using the application of geospatial technologies i.e. remote sensing, GIS, Spatial metrics, Urban Growth Prediction Model(SLEUTH Model).
Luciana Medina Pereira
Professor Luiz Eduardo Gasparetto
Pós-Graduação Lato Sensu, MBA em Assessoria Executiva
Universidade Municipal de São Caetano do Sul – USCS
Avaliação Dissertativa Sobre Sustentabilidade
22 de dezembro de 2014
(Versão Português/ Inglês, Version in Portuguese/English)
Luciana Medina Pereira
Professor Luiz Eduardo Gasparetto
Pós-Graduação Lato Sensu, MBA em Assessoria Executiva
Universidade Municipal de São Caetano do Sul – USCS
Avaliação Dissertativa Sobre Qualidade de Vida
23 de dezembro de 2014
(Versão Português/ Inglês, Version in Portuguese/English)
SPATIO-TEMPORAL URBAN CHANGE DETECTION, ANALYSIS AND PREDICTION OF KATHMANDU ...Kamal Shahi
research performed by three students of Geomatics engineering faculty of Kathmandu University as the final year project. in this study we tried to detect the change in the spatial extent of the urban area, change pattern of urban area and simulation of the future urban area of Kathmandu valley by using the application of geospatial technologies i.e. remote sensing, GIS, Spatial metrics, Urban Growth Prediction Model(SLEUTH Model).
Brand Orbits - A New Language for Marketing in a Non-Linear WorldMark Bonchek
What does it take to create loyalty in an age of channel proliferation and fleeting differentiation? The secret is building Brand ORBITS - Ongoing Relationships Beyond Individual Transactions.
Don't Let Your Commercials Look Like A Health TextbookCheryl Faux
Last semester, I took Culture, Race & Media and for our final, we were asked to create something for our industry that related back to the class. I made a pocket guide for agencies filled with tips on how to add more diversity into their work.
When you help solve the problems of other network marketing professionals, this positions you as a leader and authority in the eyes of entrepreneurs within the industry. This builds trust and loyalty and when you talk people listen.Even with the emergence of internet, network marketing is still a relationship business and always will be.
Want to know how to promote yourself? Stop promoting yourself. Start promoting what people find interesting and amazing. Only by doing so will you succeed in promoting yourself, your business, or your passion.
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
Workshop: Marketing Beliefs – mARTketing and MATHketing
--Javier Sánchez Lamelas, Founder and CEO, Top Line Marketing; Former Vice President Marketing Europe, Coca Cola
Strong Compare and Contrast Essay Examples. How to Write a Compare and Contrast Essay Outline Point-By-Point With .... Compare And Contrast Essay Examples (+FAQ) | Pro Essay Help. Dreaded Easy Compare And Contrast Essay Topics ~ Thatsnotus. Reflection essay: Comparison and contrast. Compare and contrast essay examples college vs high school - Compare ....
This is the Final Assingment of the Post Graduate in English Education by Estacio de Sá in due to conclude the last module of the course to Professor Ana Paula Cypriano.
Brand Orbits - A New Language for Marketing in a Non-Linear WorldMark Bonchek
What does it take to create loyalty in an age of channel proliferation and fleeting differentiation? The secret is building Brand ORBITS - Ongoing Relationships Beyond Individual Transactions.
Don't Let Your Commercials Look Like A Health TextbookCheryl Faux
Last semester, I took Culture, Race & Media and for our final, we were asked to create something for our industry that related back to the class. I made a pocket guide for agencies filled with tips on how to add more diversity into their work.
When you help solve the problems of other network marketing professionals, this positions you as a leader and authority in the eyes of entrepreneurs within the industry. This builds trust and loyalty and when you talk people listen.Even with the emergence of internet, network marketing is still a relationship business and always will be.
Want to know how to promote yourself? Stop promoting yourself. Start promoting what people find interesting and amazing. Only by doing so will you succeed in promoting yourself, your business, or your passion.
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
Workshop: Marketing Beliefs – mARTketing and MATHketing
--Javier Sánchez Lamelas, Founder and CEO, Top Line Marketing; Former Vice President Marketing Europe, Coca Cola
Strong Compare and Contrast Essay Examples. How to Write a Compare and Contrast Essay Outline Point-By-Point With .... Compare And Contrast Essay Examples (+FAQ) | Pro Essay Help. Dreaded Easy Compare And Contrast Essay Topics ~ Thatsnotus. Reflection essay: Comparison and contrast. Compare and contrast essay examples college vs high school - Compare ....
This is the Final Assingment of the Post Graduate in English Education by Estacio de Sá in due to conclude the last module of the course to Professor Ana Paula Cypriano.
TCC-A Importância do Profissional de Secretariado Executivo Dentro das Organi...Luciana Medina Pereira
A Importância do Profissional de Secretariado Executivo Dentro das Organizações no Brasil e no Mundo
Universidade Municipal de São Caetano do Sul - USCS
Pós-Graduação Lato Sensu MBA em Assessoria Executiva
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
Program Your Destiny eBook - Destiny University.pdf
Project 2 - Alalyzing Visual Images- Duke University
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Luciana Pereira
Professor Denise Comer
English Composition I: Achieving Expertise
Project 2 Final Draft: Analyzing a Visual Image
May 6, 2013
Human beings and their obsessive consumerism
First looking, the image above looks like simple using just two colors, black and white, like those that are easily founded in newspapers charts. And also has the Human Race Timeline, since 55 million years ago, with the picture of a primitive primate until the complete evolution of human being. But the image goes further and after the complete evolution of the human being comes a picture of the continuation of our specie. The image works as a joke and shows how superficial and extremely consumerism the society of XXI century became.
The continuation of our specie appears in the picture after a sequence of transformation. This transformation can be seeing starting in the fifth man. The fifth man starts to lose his movements comparing with the fourth. These movements are represented by little traces close to heads and arms in the picture. The fifth man`s arms and legs start to look heavy and the man
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is not anymore walking confident as before. The sixth man starts to lose his face lines as his nose for example, and also his arms and his breastplate becomes just one. His feet are lower than before as a way to show that he is almost not walking at all. The seventh man loses half of his head or “brain” and his legs are also unified, forming just one piece. Furthermore, this seventh man has almost no feet, just his ankles are visible. Finally, the last and eight man becomes a statue integrated by just one piece, with no legs, no arms, no feet and no face lines. Movements are gone completely and this new “human being” is transformed, changing to a barcode that can be found in every product that we buy nowadays.
The image is clearly a joke about how people buy so many things that in fact are not necessary. Unfortunately a huge part of the society continues buying just because going shopping is extremely satisfying. It is a society that does not think anymore. Human beings are been taking by the media and companies specialized in Marketing that are capable of brainwashing people with their impressive advertisings and irresistible commercials.
This picture also makes me realize how Psychology in Marketing can be strong and effective, making people think they need products that rationally thinking, they have no necessity at all to have. In the article Psychology of a Purchase Decision it says, “Customers make decisions based on a large number of factors and although it is impossible to influence them all, successful marketers try to strike a balance between appealing to the emotional and rational sides to our personality”. So if you go to a store and go back home with a lot of products that were not in your list, it is not your fault or basically, is not “just” your fault. But basically behind of your unnecessary purchase was a professional that studied consumer behaviors and a lot of aspects as color, music, word use, and imagery that will effectively reach you, your brain and finally your pocket.
Even though is extremely hard to live without a bunch of products that are televised as miracles in the media, as the fantastic “George Foreman grill” and the amazing “Hot Buns” is still possible training ourselves to become better consumers and the term “deep practice”, as
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cited by Coyle`s in the Sweet Spot, can be useful in this point. If every time we go shopping we make a list and search the best prices, ways to use the product and recommendations of other costumers, a new and smarter way to buy will be created in our minds and unnecessary purchases will be avoided.
In the article “What it takes to be great” by Colvin, he also argues that everyone can improve a skill. He says, “You can make yourself into any number of things, and you can even make yourself great”. I completely argue with Coyle`s and Colvin`s idea and I believe that we can be great in whatever we want. However, deep practice and trying to make our skills great can work as a double edged sword. In this case, consumers are deep practicing to change their consumerism behavior and in the other hand marketers are also deep practicing to find ways of making people buy more and more. So be smarter and persistent at this point will be the way to win this fight.
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Works Cited
Coyle, Daniel. "The Sweet Spot." The Talent Code. Greatness Isn’t Born. It’s Grown. Here’s How. New York: Bantam, 2009. 11-29.
Colvin, Geoffrey. “What It Takes to be Great.” Fortune 19 October 2006.
Psychology of Marketing. Article. Marketing made simple. 4 April 2013. Web.
Timeline Human Evolution. New Scientist. Article. 4 April 2013. Web.