1. THESIS
PROGRESS WEEK 3
BONA KIM
ITP | NYU | CLASS 2013
Tuesday, February 19, 13

2. PROGRESS WEEK 3
• Interviews
• User Scenario
• Production Schedule
Tuesday, February 19, 13

3. INTERVIEWS
ETSY SELLER 1 ETSY SELLER 2
Art Print Maker 3D Model Maker
Serious Seller Occasional Seller
Multiple Platform Dual Platform
Tuesday, February 19, 13

4. INTERVIEWS
• Selling on multi platforms such as Obaz, Turning Art, Mediuum,
Wind and Willow Home, Down That Little Lane (Australia),
Society 6 and Little Paper Planes
• Likes Etsy the most because it generates largest revenue, gets
highest traffic, easy to use UI and helpful features
• Helpful feature - automated shipping process, detailed statistics
(helpful for planning inventory, understand consumer taste), easy
payment system
• Doesn’t like the clutter. So many seller, hard to connect to the
right audience
• Not interested in Etsy integration with social network such as
Facebook and Twitter
ETSY SELLER 1
• Think she will use Maiv for souvenirs or items she finds at flea
market
Art Print Maker
Serious Seller
• Especially like that she would carry the items back home.
Eliminate the shipping cost
Multiple Platform
Tuesday, February 19, 13

5. INTERVIEWS
• Occasionally sell items on Etsy
• Use it to reach broader audience but redirect them to
Shapeways because it eliminates many steps
• Monetary incentive was not the motivation at all
• Stopped using Etsy because it seemed too cumbersome
• Doesn’t use any Social Network Services
• Not interested in connecting with people over internet
ETSY SELLER 2
3D Model Maker
Occasional Seller
Dual Platform
Tuesday, February 19, 13

6. USER SCENARIO
TRAVELER SAVVY SHOPPER EXPAT SHOP EXPLORER
Explorer Taste Maker Lives in Central Asia Travel enthusiast
Love for friends Ex-Buyer in fashion Social conscious Social conscious
Interactive Music retail Works with artisans shopper
Tuesday, February 19, 13

7. USER SCENARIO
• Traveled to Uganda and found exquisite African Drums
• She thought her musician friends might like to buy them
because it’s hard to find them in US
• She took a photo of the item, wrote description & price,
selected units and time, chose pick-up option using mobile
application
• The listing was also Geo-tagged
• She picked 3 units because she can’t carry more than 3 due to
its size and 3 days because she’s leaving that city in 3 days
• The listing was posted on her facebook timeline “Hey guys, I
found these beautiful drums. Do you want them? “
• With in 2 days, 3 friends ordered 1 unit each
TRAVELER • The posting expires and sends an alert to her and buyers
Explorer
• She went to the store and bought 3 drums, brought it back with
Love for friends & family her and gave them to her friends in person and received the
Interactive Music payment.
Tuesday, February 19, 13

8. USER SCENARIO
• She went to Victoria Secret and they were having buy 5 get
20% off event
• She wanted to get the deal but she only wanted to buy 2
• She took the photo of the panties, wrote simple description,
chose 3 units, time 2 hours
• As she made her posting, all her friends using the same app
received the alert
• One friend wanted to buy 2 units and another 1 unit
SAVVY SHOPPER • She was able to get the deal and split the cost
Taste Maker
Ex-Buyer in fashion retail
Tuesday, February 19, 13

9. USER SCENARIO
• She lives and travels in Central Asia
• She wants to share the lives of artisans with people in US
• Whenever she finds interesting beautiful handcrafted items, she
posts on Maiv
• Because of her great taste and exploration of many exotic
locations, she has many Maiv followers
• Whenever she posts, her followers get an alert
• She choose the shipping option because she doesn’t travel back
home and her followers are spread
• Whenever she gets a sale, she buys the item and ships them
EXPAT
• She likes Maiv because she can share the stories of artisans and
Lives in Central Asia her travel experience and inspire people to travel more
Social conscious
Works with artisans • She also likes earning extra income for travel through Maiv
Tuesday, February 19, 13

10. USER SCENARIO
• She likes browsing on Maiv because it feels like she’s traveling
• Recent purchase include decorative accents from Thailand and
unique design stockings from Italy
• She also likes to shop for a good cause
• She is following couple of seller because they have “good
cause” badge
• The portion of the profit of good cause seller is donated to non
-profit organization and the merchandise is from artisans in
developing countries
SHOP EXPLORER
• She recently bought a batik table cloth from a “good cause”
Loves interesting items seller for her mom’s birthday
Travel enthusiast
Social conscious shopper
Tuesday, February 19, 13

11. PRODUCTION SCHEDULE
Feb 26 - competitive analysis matrix, initial functions, wire framing
Mar 5 - visual/ interactive prototype
Mar 12 - Demo scenario 20% Business plan 50%
Mar 19 - Demo scenario 40% Business plan 100%
Mar 26 - Demo scenario 60%
Mar 29 - Y Combinator Application Deadline
Apr 2 - Demo scenario 80%
Apr 9 - Demo scenario 100%
Apr 16 - Data base & future implementation
Apr 19 - Pitch Fest
Apr 26 - Y Combinator Interview
May 7 - Final Presentation
Tuesday, February 19, 13