A proposal to simplify a rather lengthy form into a more engaging process with a lower cognitive overhead required at each step

1. Project Description
7/26/2016 1
The goal of Copernicus is to provide the simplest possible on-line purchase path for
ACD and AED products, consistent with the deep familiarity the target audience has
with the web, on-line buying, and mobile smartphone and tablet usage.

2. User Experience
• We propose a very simple process that allows the user to interact with a highly
visual and smoothly animated transaction path that will translate well to either
websites or mobile devices.
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The flow of the application/site, how the user interacts with the sites functionality

3. Copernicus Wireframes
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Home Page
Features:
1. Marketing Copy
2. Buy now (one or multiple)
3. Contact options
1
2
3

4. Copernicus Wireframes
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Product Page
Features:
1. Content managed
marketing copy
1

5. Copernicus Wireframes
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Opening Quote Page
Features:
1. Marketing Copy to begin
Quote
1

6. Copernicus Wireframes
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Quote Questions Page
Features:
1. Questions appear in
groups (see comps) and
automatically advance
when completed
2. (Option: Main Nav is
masked while user
completes quote.)
1
2

7. Copernicus Wireframes
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Get Quote Page
Features:
1. Click on answer to edit
2. Cancel quote
1 2

8. Copernicus Wireframes
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Quote Page
Features:
1. User can make changes
and see a different
premium amount
2. User can view benefit
details
11
2

9. Copernicus Wireframes
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Personal Info Page
Features:
1. Copy pre-fills from
previous screens
2. Accordion style
transitions
1
2

10. Copernicus Wireframes
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Error Message
Features:
Error message if screen is
not completed

11. Copernicus Wireframes
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Coverage Info Page
Features:
1. Amounts pre-fills from
previous screen
1

12. Copernicus Wireframes
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Beneficiary Details Page
Features:
1. Reminder that a
previous screen is not
complete
1

13. Copernicus Wireframes
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Premium Payment Details
Page
Features:
1. Premium amount
various depending on
frequency of payment
2. Preview policy details
pop-up window (not
shown)
1
2

14. Copernicus Wireframes
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Make Payment Page
Features:
1. Pre-fills name from
previous screen
1

15. Copernicus Wireframes
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Acknowledgement Page
Features:
1. Customer can download
PDF draft policy
document
2. Notice that actual policy
documents will be
delivered via email
1
2

16. Copernicus Comps
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Home Page
Features:
Marketing Copy
Buy now (one or multiple)
Contact options

17. Copernicus Comps
7/26/2016 17
Home Page
Features:
Marketing Copy
Buy now (one or multiple)
Contact options

18. Copernicus Comps
7/26/2016 18
Home Page
Features:
Marketing Copy
Buy now (one or multiple)
Contact options

19. Copernicus Comps
7/26/2016 19
Home Page
Features:
Marketing Copy
Buy now (one or multiple)
Contact options

20. Copernicus Comps
7/26/2016 20
Home Page
Features:
Marketing Copy
Buy now (one or multiple)
Contact options

21. Copernicus Comps
7/26/2016 21
Home Page
Features:
Marketing Copy
Buy now (one or multiple)
Contact options

22. Copernicus Comps
7/26/2016 22
Home Page
Features:
Marketing Copy
Buy now (one or multiple)
Contact options

23. Copernicus Comps
7/26/2016 23
Home Page
Features:
Marketing Copy
Buy now (one or multiple)
Contact options

24. Copernicus Comps
7/26/2016 24
Home Page
Features:
Marketing Copy
Buy now (one or multiple)
Contact options

25. Copernicus Comps
7/26/2016 25
Home Page
Features:
Marketing Copy
Buy now (one or multiple)
Contact options