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Profit Rhino Team Alpha
- 1. Team Alpha February 23, 2016 David Chang, Michael Clare, Sarina Lee, Angela Lin
- 2. I. Goal II. Identifying the problem III.Recommendations IV.Financials V. Questions VI.Appendix Table of Contents
- 3. Project goal: Money in your pocket
- 4. Number of Contractors in Each Sector (USA)
- 5. Understanding the problem Communication: ● Branding ● Support service ● High churn rate Homeowner Interest: Lack of interest to homeowners Products: Rhino Care
- 6. Recommendations Create user-friendly website Improve user interface Be active on social media Update Facebook and create LinkedIn account Make Rhino Care more accessible Only 12% of customers use Appeal to homeowners Access to over 14,000 homeowners Community Events Employee volunteerismAppeal to homeowners Volunteer at local businessesVolunteer events
- 7. Improved Communications Share posts across all social media platforms Facebook ● LinkedIn
- 10. profitrhino.com SEO Social media trafficking Sales and competitive advantage Quality of clients
- 11. Volunteer in Community Raise corporate/brand awareness in community and build relationships with target markets Build brand awareness & trust 26.8% of 500 largest U.S. public corporations that publicly emphasized commitment ranked higher in financial performance than corporations that did not.
- 12. Customer Retention Rate Improved support services Customer feedback survey
- 13. Relevant Financial Information Revenue Growth Rate: 200% (2016), 150% (2017), 90% (2018) Profit Margin: 6% (2016), 14% (2017), 19% (2018) Net Income: $101,023 (2016), $566,709 (2017), $1,486,105 (2018)
- 14. Questions?
- 15. Appendix Retrieved from: Google ROI Statistics
- 16. Retrieved from: Determining the Value of Corporate Community Involvement by The Center for Corporate Citizenship at Boston College Benefits of Community Involvement
- 17. Measure Returns on Volunteer Efforts Retrieved from:https://www.linkedin.com/pulse/determining-roi-corporate-community-involvement-reana- rossouw
Editor's Notes
- Website: Improve meta tags, etc. Be active on social media: Use social media to their full extent. Create a LinkedIn page to make it easier for companies to find you; add legitimacy and professionalism to company. Key point: Open up more avenues for communication and feedback Provide exceptional customer service: PF offers SaaS to its customers, which may be complicated to install. PF should hire workers with strong interpersonal skills that will gracefully teach customers how to properly use the program. Additionally, customer service should always be available. We suggest that PF improves their communication and to foster relationships with their clients. That way, PF provides by always lending a helping hand; make free live call support free and make deluxe version $200 Volunteer Events: Be involved with the community; add legitimacy and trust to our brand name and image
- Share posts across all social media platforms Linking all platforms makes it easy to reach a wider audience Facebook Act as a way for customers to easily ask questions about product Share posts on ways small businesses can grow their businesses Spread awareness of brand
- Talk about problems with website: no drop down menu Too many words! Not conveying message quick enough
- Create competitive advantage Positive media coverage; “free advertising”
- KPI as a compass, etc.
- Return on Investment (ROI) - Google
- Return on Investment (ROI) - Google