1. The document discusses the importance of research and teaching for enhancing patient care in primary care settings. It highlights how observational epidemiology can identify opportunities to improve prescribing quality and reduce potentially inappropriate prescribing. 2. The document presents data on potentially inappropriate prescribing prevalence rates in Ireland and factors associated with higher rates. It also discusses between-practice variation in prescribing patterns. 3. Solutions to improve prescribing quality proposed in the document include using clinical decision support systems integrated with electronic patient records. One such system discussed aims to reduce inappropriate prescribing for older patients through prescribing alerts and recommendations.