Product & Marketing 
Portfolio 
Zain Master
Pet Paws 
Role: Product Consultant 
PetPaws Mobile App 
Service Provider Portal 
Marketing Collateral / Persona
PetPaws Mobile App 
PETPAWS Mobile App (production) 
• Closest Dog Park 
• Save Favorites 
• Pet Services 
• Pet Calendar 
• Out Together 
• Pet Offers 
PetPaws App Mock Up & Requirements 
• Out Together to display all pet Friendly 
locations: 
• Restaurants 
• Hotels 
• Parks 
• Vets 
Main Landing Page 
Out Together Page
Service Provider Portal 
Website Flow Design 
- Dashboard 
- Offers: Create/ Manage 
- Calendar Appts 
- Customers 
- My Info 
Calendar Page 
- Bootstrap template 
- Responsive Design
User Persona / Collateral
Envysion 
Role: Product Manager 
Product Owner 
Core Application 
Business Intelligence
Insights Platform – Web Portal 
Original Portal 
• Multiple clicks to info 
• Video Focused Layout 
• Hierarchy Navigation 
• No Dashboard 
Insights Portal 
• platform focused around Actionable Intelligence 
• Graphical Representation of data and scores 
• Customizable Widget infrastructure
Business Intelligence 
Reporting 
• Overwhelming Options 
• Single Data Pivot 
• Outdated layout 
Reporting 
• Graphical Representation of Data 
• Multiple Data Pivot (Overview/ Employee/Location) 
• Updated Layout and overall better UX 
• Easily Customizable Filters
Release Notes/ Product Guide
MercuryLoyalty 
Role: Product Manager 
Product Owner 
Loyalty Apps: Web & Mobile Web Portals
MercuryLoyalty – Web Portal 
Merchant Portal 
• Broadcast Revenue 
• Social media Reach 
• Subscriber Count 
• Merchant Billing 
• New Registrants 
• Member visits 
• Rebranding 
• Reporting 
Consumer Portal 
• Merchant Branded consumer Portal 
• Communication Preferences 
• Social Media Integration 
• Gift & Loyalty Card 
• Current Offers 
• Reward Level 
• Surveys
MercuryLoyalty – Mobile Web Portal 
Registration/Login 
Dashboard 1 
Mobile Web Portal Design Concepts 
• Feature Reward for Registration 
• Facebook Integration 
• Available Offers 
• Reward Level 
• Locations 
• Gift Card 
Dashboard 2
MercuryLoyalty 
http://www.mercurypay.com/merchant-solutions/marketing-solutions/loyalty/ 
Marketing Collateral example– Epipheo Animated Video Pitch 
• Character Choice & Voice 
• Product Features 
• Animation Flow 
• Pitch Script 
• Story Plan
RigWatch Pulse 
Role: Product Manager 
Product Marketing 
User Interface Designer 
Rigwatch Pluse: iPhone, iPad, & Anroid 
RigWatch Platform
RigWatch Pulse Application (MVP to V1.5) 
Summary Page 
Icons Report Status 
Enhanced Login
RIgWatch Pulse iPad Wire-Frame 
Well List Search Well Name 
Casing 
Pressure 
12/15/2010 
12,500 
H 
Depth 
-­‐ 
Bit 
Depth 
Pulse 
Ac5vity: 
REAMING 
Spud 
Date: 
Current 
Depth: 
24Hr 
Footage: 
405 
H 
Proposed 
Depth: 
10,500 
H 
Rig 
X35 
Company 
Man: 
John 
Doe 
(281 
555 
XXXX) 
Pusher: 
John 
Smith 
(281 
555 
XXXX) 
Days 
Vs. 
Depth 
Well 
List 
16 
RAINBOLT 
1-­‐9H 
Well 
List 
Well List 
(Static on this page only) 
Well Name Days Vs. Depth Graph 
Well Status Icon 
(Drilling, Directional, Circulating, Trip in/out) 
Ac5vity: 
Rig 
X35 
Current 
Depth: 
24Hr 
Footage: 
Proposed 
Depth: 
Company 
Man: 
John 
Doe 
12/15/2010 
10,500 
H 
(281 
555 
XXXX) 
John 
Smith 
(281 
555 
XXXX) 
Spud 
Date: 
Pusher: 
REAMING 
12,500 
H 
405 
H 
Days 
Vs. 
Depth 
Format: 
Background - Shade of Gray (like iPhone) 
Font - Well Name (White Bold) 
Parameters (White) 
Chat / Email / Text option 
Navigation Tray 
Directional 
Chat 
Maps 
Alerts 
RTSG 
Reports 
Annunciator 
More 
Well List 
Field Change 
Refresh/Indicator
iPhone Application Rating on CNET.com (9/23/2011)
RigWatch Suite (Brochure) 
Role: Creation of Taglines, Contents, layout, Brand consistency and Story.
RigWatch Suite (Brochure) 
Role: Creation of Taglines, Contents, layout, Brand consistency and Story.
Caterpillar 
Role: Product Definition Manager 
Offshore marine & Genset Control Systems 
Onshore Fracking Controls
Hazardous Area Shifter (collateral Sample) 
Role: Product Manager 
Responsibilities: Defined 
and introduced new 
product to position 
Caterpillar as an 
integrated solutions 
provider into the Well 
Service market segment. 
Also defined and 
developed Electronic 
control systems for other 
market segments 
(Onshore, Offshore, Gas 
Compression).
Off-Shore Control System (collateral Sample) 
Role: Product Manager 
Responsibilities: Defined 
and developed control 
system that integrated 
with customer systems 
into the Off-Shore (Marine 
& Oil and Gas) market 
segment. 
Also defined and 
developed Electronic 
control systems for other 
market segments 
(Onshore, Well Service, 
Gas Compression).
Motorola 
Role: Sr. Baseband Engineer 
Multiple 3g / 4g Phones
Phones worked on and shipped at Motorola 
V3231 
Role: Senior Baseband Engineer 
Responsibilities: ESD, Prototype 
Certification, Current Drain, 
Battery Qualification, Camera 
Testing, RF Parametrics (Rx/Tx), 
Displays, Power Management, and 
Circuit Design. 
Collaborated with Motorola CXD 
(consumer experience design) Group 
on the light diffusion, design, and 
layout of the elements on the 
keyboard to match customer brand.

Product portfolio 2013

  • 1.
    Product & Marketing Portfolio Zain Master
  • 2.
    Pet Paws Role:Product Consultant PetPaws Mobile App Service Provider Portal Marketing Collateral / Persona
  • 3.
    PetPaws Mobile App PETPAWS Mobile App (production) • Closest Dog Park • Save Favorites • Pet Services • Pet Calendar • Out Together • Pet Offers PetPaws App Mock Up & Requirements • Out Together to display all pet Friendly locations: • Restaurants • Hotels • Parks • Vets Main Landing Page Out Together Page
  • 4.
    Service Provider Portal Website Flow Design - Dashboard - Offers: Create/ Manage - Calendar Appts - Customers - My Info Calendar Page - Bootstrap template - Responsive Design
  • 5.
    User Persona /Collateral
  • 6.
    Envysion Role: ProductManager Product Owner Core Application Business Intelligence
  • 7.
    Insights Platform –Web Portal Original Portal • Multiple clicks to info • Video Focused Layout • Hierarchy Navigation • No Dashboard Insights Portal • platform focused around Actionable Intelligence • Graphical Representation of data and scores • Customizable Widget infrastructure
  • 8.
    Business Intelligence Reporting • Overwhelming Options • Single Data Pivot • Outdated layout Reporting • Graphical Representation of Data • Multiple Data Pivot (Overview/ Employee/Location) • Updated Layout and overall better UX • Easily Customizable Filters
  • 9.
  • 10.
    MercuryLoyalty Role: ProductManager Product Owner Loyalty Apps: Web & Mobile Web Portals
  • 11.
    MercuryLoyalty – WebPortal Merchant Portal • Broadcast Revenue • Social media Reach • Subscriber Count • Merchant Billing • New Registrants • Member visits • Rebranding • Reporting Consumer Portal • Merchant Branded consumer Portal • Communication Preferences • Social Media Integration • Gift & Loyalty Card • Current Offers • Reward Level • Surveys
  • 12.
    MercuryLoyalty – MobileWeb Portal Registration/Login Dashboard 1 Mobile Web Portal Design Concepts • Feature Reward for Registration • Facebook Integration • Available Offers • Reward Level • Locations • Gift Card Dashboard 2
  • 13.
    MercuryLoyalty http://www.mercurypay.com/merchant-solutions/marketing-solutions/loyalty/ MarketingCollateral example– Epipheo Animated Video Pitch • Character Choice & Voice • Product Features • Animation Flow • Pitch Script • Story Plan
  • 14.
    RigWatch Pulse Role:Product Manager Product Marketing User Interface Designer Rigwatch Pluse: iPhone, iPad, & Anroid RigWatch Platform
  • 16.
    RigWatch Pulse Application(MVP to V1.5) Summary Page Icons Report Status Enhanced Login
  • 17.
    RIgWatch Pulse iPadWire-Frame Well List Search Well Name Casing Pressure 12/15/2010 12,500 H Depth -­‐ Bit Depth Pulse Ac5vity: REAMING Spud Date: Current Depth: 24Hr Footage: 405 H Proposed Depth: 10,500 H Rig X35 Company Man: John Doe (281 555 XXXX) Pusher: John Smith (281 555 XXXX) Days Vs. Depth Well List 16 RAINBOLT 1-­‐9H Well List Well List (Static on this page only) Well Name Days Vs. Depth Graph Well Status Icon (Drilling, Directional, Circulating, Trip in/out) Ac5vity: Rig X35 Current Depth: 24Hr Footage: Proposed Depth: Company Man: John Doe 12/15/2010 10,500 H (281 555 XXXX) John Smith (281 555 XXXX) Spud Date: Pusher: REAMING 12,500 H 405 H Days Vs. Depth Format: Background - Shade of Gray (like iPhone) Font - Well Name (White Bold) Parameters (White) Chat / Email / Text option Navigation Tray Directional Chat Maps Alerts RTSG Reports Annunciator More Well List Field Change Refresh/Indicator
  • 18.
    iPhone Application Ratingon CNET.com (9/23/2011)
  • 19.
    RigWatch Suite (Brochure) Role: Creation of Taglines, Contents, layout, Brand consistency and Story.
  • 20.
    RigWatch Suite (Brochure) Role: Creation of Taglines, Contents, layout, Brand consistency and Story.
  • 21.
    Caterpillar Role: ProductDefinition Manager Offshore marine & Genset Control Systems Onshore Fracking Controls
  • 22.
    Hazardous Area Shifter(collateral Sample) Role: Product Manager Responsibilities: Defined and introduced new product to position Caterpillar as an integrated solutions provider into the Well Service market segment. Also defined and developed Electronic control systems for other market segments (Onshore, Offshore, Gas Compression).
  • 23.
    Off-Shore Control System(collateral Sample) Role: Product Manager Responsibilities: Defined and developed control system that integrated with customer systems into the Off-Shore (Marine & Oil and Gas) market segment. Also defined and developed Electronic control systems for other market segments (Onshore, Well Service, Gas Compression).
  • 24.
    Motorola Role: Sr.Baseband Engineer Multiple 3g / 4g Phones
  • 25.
    Phones worked onand shipped at Motorola V3231 Role: Senior Baseband Engineer Responsibilities: ESD, Prototype Certification, Current Drain, Battery Qualification, Camera Testing, RF Parametrics (Rx/Tx), Displays, Power Management, and Circuit Design. Collaborated with Motorola CXD (consumer experience design) Group on the light diffusion, design, and layout of the elements on the keyboard to match customer brand.