The document outlines a product pitch for a new deodorant brand called Ocelot created by the group aPex. The group decided on the name Ocelot to follow the cat-themed naming of Lynx deodorants. Their target audience is male teenagers to mid-40s. Their marketing campaign will include print, online, and video advertisements across magazines, buses, trains, websites and social media. They aim to sell the product in pharmacies and sports stores and offer promotions like buy 3 get a free backpack to raise brand awareness.