Fresh and Easy is a flavored water brand that packages its fruit-flavored waters in bottles depicting the corresponding fruit dropping into the water to give the appearance of freshness. The packaging is considered good because it comes in different portion sizes, has an appealing fresh look due to the fruit graphic, and the fruit image adds to the visual presentation of the product.

1. Fresh and Easy

2. Description:
• Fresh and Easy water is specifically flavored
water for certain fruits. They package the
flavored water with bottles that look like fresh
fruit is dropping in to the water. For what ever
flavor it is, that is the fruit dropping in on the
bottle.

3. Good or Bad?
• This packaging is good because it comes in
different portions and has a fresh look to it.
The fruit dropping in to the water on the
bottle adds to the look.