The document outlines key milestones in the development and release of a new app over a 10 month period, including releasing the product on day 16, advertising and exposing it to customers over the next 4 months, and then facing competition from other apps combining similar features 8 months later which required ongoing maintenance and development to remain competitive.

1. Day 30 (after
advertisements and
exposure to target
market)
Product Release
(Day 16)
8 Months after release,
competitors combining
their own apps
4 Months after release,
reasonable amount of
product advertisement and
exposure to customers.
10 months after app release.
(constant product
maintenance and
development will prevent
Direct Travel from
withdrawing from the market
and possibly introduce new
features).