This document discusses a company called Privowny that aims to empower consumers by giving them control over their personal data and preferences through a personal data management platform. The platform includes an app for automatic data collection and identity aliasing, a personal cloud for storing a user's data and preferences, and APIs for third parties to access a user's data with permission. This will allow users to be informed about how their data is used, alias their identity, give or revoke data access permissions, delete or update their stored information, and engage with companies while in control of their personal data.

1. Own Your Privacy
Your personal data coach
Hervé Le Jouan Founder & CEO herve@privowny.com
Data Tuesday
October 2013
www.privowny.com
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2. WH
Y
Tracking today
The fuel of the Internet economy
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3. WH
Y
But tracking is in danger
Opaque. Consumer miss trust. Regulation. Poor data quality
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4. WH
Y
We, at Privowny, strongly believe that
consumers should be able
to control their data and their relationships
Be informed. Alias their identity. Give & revoke permission.
Delete & update. Trade & engage…
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5. THE SOLUTION
Empowering the consumers by giving them control back over their personal
data and preferences
Privowny: The personal data management platform
• App (automatic data collection, identity aliasing & management)
• Personal Cloud/Data Store (my data, my preferences)
• APIs (to access user’s database, get permission for push & pull data, …)
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6. Proprietary & Confidential

7. PrivownyBar while
I am surfing (optional)
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8. My personal data dashboard
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9. What I have left on Air France website?
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10. Who has my personal address?
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11. Who has shared my personal data with external companies?
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