Las colombianadas son cosas divertidas típicas ocurridas en colombia en el dí...andreskpo50
Este blog muestra colombianadas, o cosas divertidas típicas de Colombia, a través de videos e imágenes para que la gente disfrute de la cultura colombiana en su día a día.
Las colombianadas son cosas divertidas típicas ocurridas en colombia en el dí...andreskpo50
Este blog muestra colombianadas, o cosas divertidas típicas de Colombia, a través de videos e imágenes para que la gente disfrute de la cultura colombiana en su día a día.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
3. Valutazioni sulle precedenti privatizzazioni
L'Italia, per la crisi in cui versa e per far fronte agli impegni europei, è chiamata ad una nuova
stagione di privatizzazioni dei servizi pubblici locali e a provvedere alla vendita del patrimonio
immobiliare pubblico. Tali operazioni serviranno a raggiungere il pareggio di bilancio e a ridurre il
debito pubblico.
Vi sono già state in passato delle privatizzazioni.
Lei le ha valutate in maniera:
molto positiva 8
44
positiva 36
né positiva, né negativa 12
negativa 23
molto negativa 10
non sa 11
Valori %
SWG® TUTTI I DIRITTI RISERVATI
4. Valutazioni sulle privatizzazioni
In questo momento di crisi, ritiene che una serie di privatizzazioni siano:
si no non sa
utili 57 29 14
necessarie 58 27 15
Personalmente, in termini generali,
verso un'operazione di privatizzazione lei è:
del tutto favorevole 8
57
favorevole 49
contrario 24
del tutto contrario 7
non sa 12
Valori %
SWG® TUTTI I DIRITTI RISERVATI
5. Il processo di privatizzazione
Rispetto al processo di privatizzazione, quale delle seguenti
motivazioni condivide maggiormente?
sono alla base del miglioramento della qualità
e dell'efficienza dei servizi pubblici
28
sono indispensabili per il miglioramento dei conti pubblici 24
garantiscono una minore ingerenza della politica
nell'economia
21
nessuna di queste 15
non sa 12
Valori %
SWG® TUTTI I DIRITTI RISERVATI
6. Le privatizzazioni: i possibili vantaggi
Secondo lei, dalle privatizzazioni quali dei seguenti vantaggi
possono derivare?
maggiore efficienza delle prestazioni 36
migliore qualità dei servizi e attenzione al cliente 35
minori costi 33
creazione di posti di lavoro 26
maggiore professionalità dei manager e dei dipendenti 22
effetti positivi sull'economia del territorio 21
ammodernamento tecnologico costante 17
nessuno di questi 15
non sa 11
% - somma delle risposte consentite
SWG® TUTTI I DIRITTI RISERVATI
7. Le privatizzazioni: i possibili vantaggi
Secondo lei, dalle privatizzazioni quali dei seguenti vantaggi possono derivare?
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
100.000 Nord Est Centro Sud/Isole
medio abitanti abitanti abitanti
abitanti
Ovest
maggiore efficienza delle
36 38 37 28 38 35 40 37 33
prestazioni
migliore qualità dei servizi e
35 35 36 30 38 36 40 35 32
attenzione al cliente
minori costi 33 27 38 35 34 34 35 32 32
creazione di posti di lavoro 26 28 23 25 27 32 29 23 21
maggiore professionalità dei
22 25 23 14 22 22 24 25 18
manager e dei dipendenti
effetti positivi sull'economia del
21 17 22 28 19 24 22 18 19
territorio
ammodernamento tecnologico
17 20 16 12 20 20 24 17 12
costante
nessuno di questi 15 16 11 19 14 10 17 15 17
non sa 11 11 14 10 9 11 5 11 14
% - somma delle risposte consentite
SWG® TUTTI I DIRITTI RISERVATI
8. Le privatizzazioni: i possibili svantaggi
Quali tra i seguenti svantaggi possono nascere da un processo
di privatizzazione?
aumento dei costi e delle tariffe 46
prevalenza di logiche puramente finanziarie 44
operatori economici distanti dagli interessi dei cittadini 31
riduzione dei posti di lavoro 27
perdita di controllo su investimenti e uso del territorio 24
nessun reale miglioramento delle prestazioni 21
nessuno di questi 5
non sa 13
% - somma delle risposte consentite
SWG® TUTTI I DIRITTI RISERVATI
9. Le privatizzazioni: i possibili svantaggi
Quali tra i seguenti svantaggi possono nascere da un processo di privatizzazione?
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
100.000 Nord Est Centro Sud/Isole
medio abitanti abitanti abitanti
abitanti
Ovest
aumento dei costi e delle tariffe 46 44 44 46 49 44 47 44 48
prevalenza di logiche puramente
44 48 42 42 45 45 52 44 40
finanziarie
operatori economici distanti dagli
31 33 25 24 38 32 31 30 31
interessi dei cittadini
riduzione dei posti di lavoro 27 27 28 25 27 24 31 24 28
perdita di controllo su
24 23 25 24 25 24 25 25 23
investimenti e uso del territorio
nessun reale miglioramento delle
21 26 19 18 20 19 22 27 19
prestazioni
nessuno di questi 5 6 4 5 6 8 6 3 5
non sa 13 13 14 15 12 13 10 16 14
% - somma delle risposte consentite
SWG® TUTTI I DIRITTI RISERVATI
10. I servizi pubblici locali
Rispetto alla sua esperienza, che valutazione darebbe alla qualità
ed efficienza del servizio pubblico locale nella realtà dove vive?
elettricità e gas 80 20
servizi idrici 70 30
servizi ambientali/immondizie 59 41
servizi postali 52 48
trasporti locali 45 55
edilizia popolare 35 65
giudizi positivi giudizi negativi
(del tutto positivo + positivo) (del tutto negativo + negativo)
Valori %
SWG® TUTTI I DIRITTI RISERVATI
11. I servizi pubblici locali
Valutazioni su qualità ed efficienza del servizio pubblico: dati disaggregati secondo ampiezza centro e zona
Valori %
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
elettricità e gas medio abitanti abitanti abitanti
100.000
Ovest
Nord Est Centro Sud/Isole
abitanti
giudizi positivi 81 78 86 77 85 85 86 77 77
giudizi negativi 19 22 14 23 15 15 14 23 23
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
servizi idrici medio abitanti abitanti abitanti
100.000
Ovest
Nord Est Centro Sud/Isole
abitanti
giudizi positivi 70 65 68 69 77 78 84 65 59
giudizi negativi 30 35 32 31 23 22 16 35 41
servizi ambientali/ Dato < di 10.000 10-30.000 30-100.000
più di
100.000
Nord
Nord Est Centro Sud/Isole
medio
immondizie abitanti abitanti abitanti
abitanti
Ovest
giudizi positivi 59 67 62 53 54 70 81 52 42
giudizi negativi 41 33 38 47 46 30 19 48 58
SWG® TUTTI I DIRITTI RISERVATI
12. I servizi pubblici locali
Valutazioni su qualità ed efficienza del servizio pubblico: dati disaggregati secondo ampiezza centro e zona
Valori %
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
trasporti locali medio abitanti abitanti abitanti
100.000
Ovest
Nord Est Centro Sud/Isole
abitanti
giudizi positivi 45 41 45 44 47 50 64 35 35
giudizi negativi 55 59 55 56 53 50 36 65 65
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
servizi postali medio abitanti abitanti abitanti
100.000
Ovest
Nord Est Centro Sud/Isole
abitanti
giudizi positivi 52 52 47 50 54 53 54 49 48
giudizi negativi 48 48 53 50 46 47 46 51 52
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
edilizia popolare medio abitanti abitanti abitanti
100.000
Ovest
Nord Est Centro Sud/Isole
abitanti
giudizi positivi 35 34 42 26 36 42 50 28 26
giudizi negativi 65 66 58 74 64 58 50 72 74
SWG® TUTTI I DIRITTI RISERVATI
13. La privatizzazione dei servizi pubblici locali
Che valutazione darebbe alla realizzazione della privatizzazione
dei seguenti servizi pubblici locali?
servizi postali 52 48
elettricità e gas 51 49
trasporti locali 51 49
servizi ambientali/immondizie 47 53
edilizia popolare 41 59
servizi idrici 34 66
giudizi positivi giudizi negativi
(del tutto positivo + positivo) (del tutto negativo + negativo)
Valori %
SWG® TUTTI I DIRITTI RISERVATI
14. La privatizzazione dei servizi pubblici locali
Valutazioni sulla privatizzazione del servizio pubblico: dati disaggregati secondo ampiezza centro e zona
Valori %
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
trasporti locali medio abitanti abitanti abitanti
100.000
Ovest
Nord Est Centro Sud/Isole
abitanti
giudizi positivi 51 52 54 45 52 52 51 52 50
giudizi negativi o di indifferenza 49 48 46 55 48 48 49 48 50
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
servizi postali medio abitanti abitanti abitanti
100.000
Ovest
Nord Est Centro Sud/Isole
abitanti
giudizi positivi 52 47 55 45 57 54 54 48 50
giudizi negativi o di indifferenza 48 53 45 55 43 46 46 52 50
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
edilizia popolare medio abitanti abitanti abitanti
100.000
Ovest
Nord Est Centro Sud/Isole
abitanti
giudizi positivi 41 37 45 35 43 43 44 34 39
giudizi negativi o di indifferenza 59 63 55 65 57 57 56 66 61
SWG® TUTTI I DIRITTI RISERVATI
15. La privatizzazione dei servizi pubblici locali
Valutazioni sulla privatizzazione del servizio pubblico: dati disaggregati secondo ampiezza centro e zona
Valori %
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
elettricità e gas medio abitanti abitanti abitanti
100.000
Ovest
Nord Est Centro Sud/Isole
abitanti
giudizi positivi 51 45 59 47 51 55 56 47 46
giudizi negativi o di indifferenza 49 55 41 53 49 45 44 53 54
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
servizi idrici medio abitanti abitanti abitanti
100.000
Ovest
Nord Est Centro Sud/Isole
abitanti
giudizi positivi 34 30 41 28 36 39 38 34 29
giudizi negativi o di indifferenza 66 70 59 72 64 61 62 66 71
servizi ambientali/ Dato < di 10.000 10-30.000 30-100.000
più di
100.000
Nord
Nord Est Centro Sud/Isole
medio
immondizie abitanti abitanti abitanti
abitanti
Ovest
giudizi positivi 47 44 49 40 51 51 52 51 38
giudizi negativi o di indifferenza 53 56 51 60 49 49 48 49 62
SWG® TUTTI I DIRITTI RISERVATI
16. La dismissione del patrimonio immobiliare pubblico
Del processo di dismissioni del patrimonio immobiliare pubblico
lei da una valutazione:
del tutto positiva 13
positiva 46
negativa 20
del tutto negativa 5
non sa 16
Valori %
SWG® TUTTI I DIRITTI RISERVATI
17. La dismissione del patrimonio immobiliare pubblico
Del processo di dismissioni del patrimonio immobiliare pubblico
lei da una valutazione:
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
100.000 Nord Est Centro Sud/Isole
medio abitanti abitanti abitanti
abitanti
Ovest
del tutto positiva 13 15 13 10 13 15 18 9 11
positiva 46 42 48 45 48 52 42 42 46
negativa 20 20 17 22 21 14 19 30 19
del tutto negativa 5 6 2 10 5 6 7 5 6
non sa 16 17 20 13 13 13 14 14 18
Valori %
SWG® TUTTI I DIRITTI RISERVATI
19. Il ruolo della comunicazione
Nel processo di privatizzazione, secondo lei,
il ruolo della comunicazione è:
utile 64 36
fondamentale 52 48
manipolatorio 39 61
ininfluente 15 85
SI NO
Valori %
SWG® TUTTI I DIRITTI RISERVATI
20. Il ruolo della comunicazione
Valutazioni sul ruolo della comunicazione: dati disaggregati secondo ampiezza centro e zona
Valori %
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
fondamentale medio abitanti abitanti abitanti
100.000
Ovest
Nord Est Centro Sud/Isole
abitanti
sì 52 55 52 50 49 57 60 45 47
no 29 27 27 31 34 27 25 36 30
non sa 19 18 21 19 17 16 15 19 23
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
utile medio abitanti abitanti abitanti
100.000
Ovest
Nord Est Centro Sud/Isole
abitanti
sì 64 63 66 60 65 68 73 58 57
no 19 19 12 25 20 17 15 22 21
non sa 17 18 22 15 15 15 12 20 22
SWG® TUTTI I DIRITTI RISERVATI
21. Il ruolo della comunicazione
Valutazioni sul ruolo della comunicazione: dati disaggregati secondo ampiezza centro e zona
Valori %
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
ininfluente medio abitanti abitanti abitanti
100.000
Ovest
Nord Est Centro Sud/Isole
abitanti
sì 15 17 17 13 16 17 15 10 19
no 62 64 57 65 61 65 65 66 55
non sa 23 19 26 22 23 18 20 24 26
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
manipolatorio medio abitanti abitanti abitanti
100.000
Ovest
Nord Est Centro Sud/Isole
abitanti
sì 39 46 40 37 33 38 37 35 43
no 35 32 32 35 41 38 39 37 29
non sa 26 22 28 28 26 24 24 28 28
SWG® TUTTI I DIRITTI RISERVATI
22. Il ruolo della comunicazione
Quale, tra i seguenti compiti, dovrà assolvere prioritariamente
la comunicazione nel corso del processo di privatizzazione?
garantire trasparenza e completezza di informazione
sul processo di privatizzazione
62
garantire una comunicazione interattiva con i cittadini e i clienti 55
tenere informato il mercato sulle opportunità
offerte dalle singole operazioni
35
comunicare con gli opinion leader e gli influenti 21
(media nazionali ed esteri, associazioni consumatori, analisti, mondo associativo economico e sociale…)
comunicare con i dipendenti 19
non sa 12
% - somma delle risposte consentite
SWG® TUTTI I DIRITTI RISERVATI
23. Il ruolo della comunicazione
I compiti della comunicazione: dati disaggregati secondo ampiezza centro e zona
più di
Dato < di 10.000 10-30.000 30-100.000 Nord
100.000 Nord Est Centro Sud/Isole
medio abitanti abitanti abitanti
abitanti
Ovest
garantire trasparenza e completezza
di informazione sul processo di 62 62 63 61 62 63 70 61 57
privatizzazione
garantire una comunicazione
55 53 55 53 58 55 63 48 54
interattiva con i cittadini e i clienti
tenere informato il mercato sulle
opportunità offerte dalle singole 35 32 33 31 40 32 36 36 35
operazioni
comunicare con gli opinion leader e
21 20 17 25 23 25 19 24 18
gli influenti
comunicare con i dipendenti 19 14 14 20 25 18 29 15 16
non sa 12 16 12 11 11 12 9 12 15
somma delle risposte positive valori %
SWG® TUTTI I DIRITTI RISERVATI
24. Nota informativa
L indagine è stata condotta nei giorni dal 18 al 20 novembre 2011 su un campione composto da
1100 soggetti stratificato per quote in base ai seguenti parametri:
sesso
età
macro-area di residenza
ampiezza del comune di residenza
L’indagine è stata condotta con tecnica online CAWI.
I metodi utilizzati per l'individuazione delle unità finali sono di tipo casuale, come per i campioni
probabilistici. Tutti i parametri sono uniformati ai più recenti dati forniti dall'ISTAT. I dati sono stati
ponderati al fine di garantire la rappresentatività rispetto ai parametri di sesso, età, macro-area di
residenza e ampiezza demografica.
SWG® TUTTI I DIRITTI RISERVATI
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